I am a strategic and versatile professional with over 15 years of experience spanning sales, marketing, management, entrepreneurship, and psychology. I excel in driving business growth, building brands, and leading cross-functional teams while delivering evidence-based psychological services and conducting academic research. I have a proven track record launching startups, managing large-scale operations, and creating impactful community initiatives. I bridge commercial strategy with human-centered approaches, leveraging strong communication, analytical, and leadership skills to excel in corporate and non-profit environments.

Siyana Yaneva

I am a strategic and versatile professional with over 15 years of experience spanning sales, marketing, management, entrepreneurship, and psychology. I excel in driving business growth, building brands, and leading cross-functional teams while delivering evidence-based psychological services and conducting academic research. I have a proven track record launching startups, managing large-scale operations, and creating impactful community initiatives. I bridge commercial strategy with human-centered approaches, leveraging strong communication, analytical, and leadership skills to excel in corporate and non-profit environments.

Available to hire

I am a strategic and versatile professional with over 15 years of experience spanning sales, marketing, management, entrepreneurship, and psychology. I excel in driving business growth, building brands, and leading cross-functional teams while delivering evidence-based psychological services and conducting academic research.

I have a proven track record launching startups, managing large-scale operations, and creating impactful community initiatives. I bridge commercial strategy with human-centered approaches, leveraging strong communication, analytical, and leadership skills to excel in corporate and non-profit environments.

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Language

Bulgarian
Fluent
English
Fluent
Greek, Modern
Fluent
French
Fluent

Work Experience

CEO Founder & Psychologist at Omnia Psychology
May 1, 2025 - Present
Provide individual, couple, family, and group therapy in-person and online. Develop branding, marketing strategy, and client acquisition plans specializing in trauma recovery, addiction treatment, stress management, and cross-cultural therapy. Collaborate with detox facilities for post-detox recovery support.
Researcher in Cyberpsychology / PhD Candidate at Varna Free University
July 1, 2025 - Present
Lead research on a Gambling Addiction Diagnostic Instrument for online gambling addiction. Design psychometric validation studies and prepare PhD dissertation aiming to establish new diagnostic methodologies with clinical and academic applications.
Founder at Bulgarian Women Club Cyprus
August 1, 2025 - Present
Established a social club offering weekly networking and personal development events for Bulgarian women in Cyprus. Organized community activities, workshops, and mutual support groups.
Financial Manager at Best Eighteen Marketing Ltd. (Forex Industry)
April 30, 2025 - August 20, 2025
Oversaw company-wide payment processing and reporting across all departments. Improved cross-departmental financial transparency and accountability. Coordinated with finance teams to ensure compliance with company policies.
Founder at iVouch Startup
April 30, 2025 - August 20, 2025
Created business concept and MVP for a trust-based review platform for businesses and consumers. Developed business plan, marketing strategy, and pitch deck for investors. Managed brand identity, UX design, and initial outreach campaigns.
Sales Manager at J4U Ltd. (Jolan Jewelry)
December 31, 2024 - August 20, 2025
Created, managed and expanded e-commerce platforms across multiple channels (Etsy, WooCommerce, WordPress). Designed and executed international sales and marketing campaigns. Directed product development based on market research and customer insights. Built strong supplier and partner relationships negotiating favorable terms. Managed targeted ad campaigns on Google and Meta to increase brand visibility. Oversaw budget allocation for marketing and operations.
CRM Manager at Quorex Ltd. (Wintrado Technologies)
September 30, 2023 - August 20, 2025
Led CRM operations for fintech software sales. Implemented lead generation strategies, monitored sales pipelines, and coordinated between sales and technical teams. Provided sales and financial reporting and analytics to senior management. Led end-to-end digital cycle management from leads to customers. Worked with the product team to enhance the digital customer experience. Mentored and trained the sales team on CRM capabilities. Managed customer support, live chat, KYC/compliance verification, deposits and withdrawals verification, and sales support.
Sales Manager at J4U Ltd. (Jolan Jewelry)
December 31, 2024 - August 20, 2025
Implemented and managed CRM and VoIP systems to streamline communication. Developed and executed sales strategies including telesales and digital sales for luxury jewelry leveraging innovative marketing and customer engagement tactics. Designed and launched new product lines based on market research and customer feedback. Managed online advertising campaigns using platforms like Google Ads and Meta to boost product visibility and drive traffic to e-commerce sites. Delivered email marketing, analytics, PR, digital strategy, social media marketing, budget management, call monitoring, product marketing, negotiation, and business analysis activities.
Guest Relations Manager at Hawaii Hotels Ltd.
May 31, 2023 - August 20, 2025
Managed VIP guest experiences and PR for luxury hospitality. Resolved customer issues, liaised with press and media, and ensured high guest satisfaction ratings. Provided personal assistance and services to VIP guests. Promoted the hotel through PR, handled customer complaints, coordinated with the press, media, tour operators and representatives. Built relations with businessmen and officials. Conducted guest satisfaction analysis and reporting. Ensured safety rules, environmental policy, first aid, fire and emergency implementation.
Marketing Manager at Scorebet Cyprus Ltd.
May 31, 2022 - August 20, 2025
Directed corporate marketing strategy, brand development, and online presence for gaming operations. Managed affiliate programs, digital campaigns, and SEO optimization. Led graphic design, copywriting, and promotional material creation. Established long-term business partnerships and drove consistent revenue growth. Planned implementation of digital marketing strategies. Created and managed social media presence. Generated sales through advertising campaigns, sales promotion campaigns, publisher links, and collaborative ventures.
Co-Owner & Marketing Director at Gaming Masters Ltd. & Gaming Masters BG Ltd.
July 31, 2018 - August 20, 2025
Launched and managed multilingual online white-label betting platform. Oversaw SEO, affiliate networks, media partnerships, and promotional campaigns. Managed budgets, supplier negotiations, and customer acquisition strategies. Identified target markets and sales strategy. Built online presence with SEO, graphic design, content, promotions, and bonuses. Created social media presence, blogging, email campaigns, backlinks, and affiliate program. Managed back office/CRM, planned and managed betting promotions, and media distribution. Led lead generation activities.
CEO Founder & Psychologist at Omnia Psychology
May 1, 2025 - Present
Provide individual, couples, family, and group therapy both in-person and online. Develop branding, marketing strategies, and client acquisition plans. Specialize in trauma recovery, addiction treatment, stress management, and cross-cultural therapy. Collaborate with detox facilities for post-detox recovery support.
Researcher in Cyberpsychology / PhD Candidate at Varna Free University & Collaboration with Prof. Sava Djonev
July 1, 2025 - Present
Lead research on a Gambling Addiction Diagnostic Instrument for online gambling addiction. Design psychometric validation studies and prepare PhD dissertation with aims to establish new diagnostic methodologies for clinical and academic applications.
Founder at Bulgarian Women Club Cyprus
August 1, 2025 - Present
Established a social club offering weekly networking and personal development events for Bulgarian women in Cyprus. Organized community activities, workshops, and mutual support groups.
Financial Manager at Best Eighteen Marketing Ltd. (Forex Industry)
April 30, 2025 - August 20, 2025
Oversaw company-wide payment processing and reporting for all departments. Improved cross-departmental financial transparency and accountability. Coordinated with finance teams to ensure compliance with company policies.
Founder at iVouch Startup
April 30, 2025 - August 20, 2025
Created business concept and MVP for a trust-based review platform for businesses and consumers. Developed business plan, marketing strategy, and investor pitch deck. Managed brand identity, UX design, and initial outreach campaigns.
Sales Manager at J4U Ltd. (Jolan Jewelry)
December 31, 2024 - August 20, 2025
Created, managed, and expanded e-commerce platforms across multiple channels (Etsy, WooCommerce, WordPress). Designed and executed international sales and marketing campaigns. Directed product development based on market research and customer insights. Built strong supplier and partner relationships negotiating favorable terms. Managed targeted ad campaigns on Google and Meta increasing brand visibility and oversaw marketing and operations budget allocation.
CRM Manager at Quorex Ltd. (Wintrado Technologies)
September 30, 2023 - August 20, 2025
Led CRM operations for fintech software sales. Implemented lead generation strategies, monitored sales pipelines, and coordinated between sales and technical teams. Provided sales and financial reporting and analytics to senior management. Led end-to-end digital cycle management from leads to customers. Worked with product team to enhance digital customer experience. Led, mentored, and trained the sales team on CRM capabilities. Managed customer support and live chat, compliance verification, deposits and withdrawals verification, sales support, and coordinated digital care and performance data across departments.
Guest Relations Manager at Hawaii Hotels Ltd.
May 31, 2023 - August 20, 2025
Managed VIP guest experiences and PR for luxury hospitality. Resolved customer issues, liaised with press and media, and ensured high guest satisfaction ratings. Promoted the hotel to improve sales and provided personal assistance and service to VIP guests. Coordinated with press, tour operators, and representatives. Built relationships with businessmen and officials. Conducted guest satisfaction analysis and reporting. Enforced safety rules, environmental policies, and emergency implementation.
Marketing Manager at Scorebet Cyprus Ltd.
May 31, 2022 - August 20, 2025
Directed corporate marketing strategy, brand development, and online presence for gaming operations. Managed affiliate programs, digital campaigns, and SEO optimization. Led graphic design, copywriting, and promotional material creation. Established long-term business partnerships and drove consistent revenue growth. Planned and implemented digital marketing strategies. Created and managed social media presence. Developed advertising, sales promotion campaigns, collaborative ventures, and media distribution. Coordinated event management and lead generation. Established call center operations to support sales.
Co-Owner & Marketing Director at Gaming Masters Ltd. & Gaming Masters BG Ltd.
July 31, 2018 - August 20, 2025
Launched and managed multilingual online white-label betting platform. Oversaw SEO, affiliate networks, media partnerships, and promotional campaigns. Managed budgets, supplier negotiations, and customer acquisition strategies. Identified target markets and sales strategies. Built online presence with SEO, graphic design, content, promotions, and affiliate programs. Managed back office and CRM. Planned and managed betting promotions.
Chief Executive Founder & Psychologist at Omnia Psychology
May 1, 2025 - Present
Provide individual, couples, family, and group therapy both in-person and online. Develop branding, marketing strategies, and client acquisition plans. Specialize in trauma recovery, addiction treatment, stress management, and cross-cultural therapy. Collaborate with detox facilities for post-detox recovery support.
Researcher in Cyberpsychology / PhD Candidate at Varna Free University & Collaboration with Prof. Sava Djonev
July 1, 2025 - Present
Lead research on a Gambling Addiction Diagnostic Instrument for online gambling addiction. Design psychometric validation studies and prepare PhD dissertation aiming to establish new diagnostic methodologies with clinical and academic applications.
Founder at Bulgarian Women Club Cyprus
August 1, 2025 - Present
Established a social club offering weekly networking and personal development events for Bulgarian women in Cyprus. Organize community activities, workshops, and mutual support groups.
Financial Manager at Best Eighteen Marketing Ltd. (Forex Industry)
April 30, 2025 - August 20, 2025
Oversaw company-wide payment processing and reporting for all departments. Improved cross-departmental financial transparency and accountability. Coordinated with finance teams to ensure compliance with company policies.
Founder at iVouch Startup
April 30, 2025 - August 20, 2025
Created business concept and MVP for a trust-based review platform for businesses and consumers. Developed business plan, marketing strategy, and pitch deck for investors. Managed brand identity, UX design, and initial outreach campaigns.
Sales Manager at J4U Ltd. (Jolan Jewelry)
December 31, 2024 - August 20, 2025
Created, managed, and expanded e-commerce platforms across multiple channels including Etsy, WooCommerce, and WordPress. Designed and executed international sales and marketing campaigns. Directed product development based on market research and customer insights. Built strong supplier and partner relationships negotiating favorable terms. Managed targeted ad campaigns on Google and Meta increasing brand visibility. Oversaw budget allocation for marketing and operations.
CRM Manager at Quorex Ltd. (Wintrado Technologies)
September 30, 2023 - August 20, 2025
Led CRM operations for fintech software sales. Implemented lead generation strategies, monitored sales pipelines, and coordinated between sales and technical teams. Provided sales and financial reporting and analytics to senior management. Managed end-to-end digital cycle from leads to customers. Worked with product team to enhance digital customer experience. Led, mentored, and trained sales team on CRM capabilities. Managed customer support, live chat, KYC/compliance verification, and deposits/withdrawals verification. Coordinated digital care and performed data reporting across departments.
Guest Relations Manager at Hawaii Hotels Ltd.
May 31, 2023 - August 20, 2025
Managed VIP guest experiences and PR for luxury hospitality. Resolved customer issues, liaised with press and media, and ensured high guest satisfaction ratings. Promoted the hotel to improve sales, handled customer complaints, collaborated with press, media, tour operators and officials. Conducted guest satisfaction analysis and reporting. Ensured safety rules, environmental policy, first aid, fire and emergency implementations.
Marketing Manager at Scorebet Cyprus Ltd.
May 31, 2022 - August 20, 2025
Directed corporate marketing strategy, brand development, and online presence for gaming operations. Managed affiliate programs, digital campaigns, and SEO optimization. Led graphic design, copywriting, and promotional material creation. Established long-term business partnerships and drove consistent revenue growth. Planned digital marketing strategy implementations, managing social media presence, branding, sales generation through advertising campaigns, promotions, publisher links and collaborative ventures. Coordinated event management and trade shows to showcase products and connect with customers. Led lead generation and legal administration. Optimized media planning and ad placement for target audiences. Established call center operations including staffing, training, and system implementation. Managed inventory control and recruiting. Built and maintained WordPress e-commerce platforms with smooth user experience and consistent branding. Managed WooCommerce platform, optimizing
Co-Owner & Marketing Director at Gaming Masters Ltd. & Gaming Masters Bulgaria Ltd.
July 31, 2018 - August 20, 2025
Launched and managed multilingual online white-label betting platform. Oversaw SEO, affiliate networks, media partnerships, and promotional campaigns. Managed budgets, supplier negotiation, and customer acquisition strategies. Identified target markets and developed sales strategies. Built online presence with SEO, graphic design, content, promotions, and social media marketing including blogging and email campaigns. Managed back office and CRM, budget planning, and betting promotions. Managed media distribution for television and press. Led lead generation initiatives.

Education

PhD in Psychology at Varna Free University
January 1, 2025 - August 20, 2025
Master's in Psychology at Bulgarian Free University
January 1, 2022 - December 31, 2024
Master's in Tourism Management at University of Economics, Varna
January 1, 2009 - December 31, 2012
Bachelor's in Hotel & Restaurant Management at Tourism College, Varna
January 1, 2006 - December 31, 2009
PhD in Psychology at Varna Free University
January 1, 2025 - August 20, 2025
Master's in Psychology at Bulgarian Free University
January 1, 2022 - December 31, 2024
Master's in Tourism Management at University of Economics, Varna
January 1, 2009 - January 1, 2012
Bachelor's in Hotel & Restaurant Management at Tourism College, Varna
January 1, 2006 - January 1, 2009
PhD in Psychology at Varna Free University
January 1, 2025 - August 20, 2025
Master's in Psychology at Bulgarian Free University
January 1, 2022 - December 31, 2024
Master's in Tourism Management at University of Economics, Varna
January 1, 2009 - December 31, 2012
Bachelor’s in Hotel & Restaurant Management at Tourism College, Varna
January 1, 2006 - December 31, 2009

Qualifications

Yoga Therapy Certification - The Yoga Institute, Mumbai
December 1, 2020 - May 31, 2021
RYT 500h Advanced Yoga Teacher - The Yoga Institute, Mumbai
August 1, 2020 - November 30, 2020
Ashtanga Yoga 200h - Bulgarian Ashtanga Yoga Association
December 1, 2018 - May 31, 2019
CYT 200h Hatha Yoga Teacher - Lotus4ever
August 1, 2018 - December 31, 2018
First Aid Certification - Cosmos Shipping
January 1, 2009 - December 31, 2009
Digital Marketing Certificate - Google Inc.
January 1, 2016 - August 20, 2025
German Language - Cosmos Shipping
January 1, 2008 - December 31, 2008
RYT 500h Advanced Yoga Teacher
August 1, 2020 - November 30, 2020
Yoga Therapy at The Yoga Institute, Mumbai
December 1, 2020 - May 31, 2021
Ashtanga Yoga 200h
December 1, 2018 - May 31, 2019
CYT 200h Hatha Yoga Teacher
August 1, 2018 - December 31, 2018
First Aid Certification
January 1, 2009 - December 31, 2009
Digital Marketing Certificate – Google Inc.
January 1, 2016 - August 20, 2025
German Language Certification
January 1, 2008 - December 31, 2008
Yoga Therapy - The Yoga Institute, Mumbai
December 1, 2020 - May 1, 2021
RYT500h Advanced Yoga Teacher - The Yoga Institute, Mumbai
August 1, 2020 - November 1, 2020
Ashtanga Yoga 200h - Bulgarian Ashtanga Yoga Association
December 1, 2018 - May 1, 2019
CYT 200h Hatha Yoga Teacher - Lotus4ever
August 1, 2018 - December 1, 2018
First Aid Certification - Cosmos Shipping
January 1, 2009 - December 31, 2009
Digital Marketing Certificate – Google Inc.
January 1, 2016 - August 20, 2025
German Language – Cosmos Shipping
January 1, 2008 - December 31, 2008

Industry Experience

Financial Services, Gaming, Education, Healthcare, Non-Profit Organization, Retail, Travel & Hospitality, Software & Internet