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I am a marketing professional with over 7 years of experience specializing in strategic brand management, digital campaign development, team leadership, and online community growth. I have successfully led regional projects in the pharmaceutical and healthcare industries, focusing on social impact, digital innovation, and brand positioning. I am passionate about education, personal growth, and purpose-driven communication strategies. I excel in leading content and design teams, editorial and social media calendar planning, digital marketing campaigns, KPI tracking and data analysis, storytelling, and online community engagement.…I am a marketing professional with over 7 years of experience specializing in strategic brand management, digital campaign development, team leadership, and online community growth. I have successfully led regional projects in the pharmaceutical and healthcare industries, focusing on social impact, digital innovation, and brand positioning. I am passionate about education, personal growth, and purpose-driven communication strategies. I excel in leading content and design teams, editorial and social media calendar planning, digital marketing campaigns, KPI tracking and data analysis, storytelling, and online community engagement.

Iblin Paula Tardio Perez

Marketing Strategist, Brand Strategist, Content Producer, +2

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I am a marketing professional with over 7 years of experience specializing in strategic brand management, digital campaign development, team leadership, and online community growth. I have successfully led regional projects in the pharmaceutical and healthcare industries, focusing on social impact, digital innovation, and brand positioning. I am passionate about education, personal growth, and purpose-driven communication strategies. I excel in leading content and design teams, editorial and social media calendar planning, digital marketing campaigns, KPI tracking and data analysis, storytelling, and online community engagement.…I am a marketing professional with over 7 years of experience specializing in strategic brand management, digital campaign development, team leadership, and online community growth. I have successfully led regional projects in the pharmaceutical and healthcare industries, focusing on social impact, digital innovation, and brand positioning. I am passionate about education, personal growth, and purpose-driven communication strategies. I excel in leading content and design teams, editorial and social media calendar planning, digital marketing campaigns, KPI tracking and data analysis, storytelling, and online community engagement.

Available to hire

I am a marketing professional with over 7 years of experience specializing in strategic brand management, digital campaign development, team leadership, and online community growth. I have successfully led regional projects in the pharmaceutical and healthcare industries, focusing on social impact, digital innovation, and brand positioning.

I am passionate about education, personal growth, and purpose-driven communication strategies. I excel in leading content and design teams, editorial and social media calendar planning, digital marketing campaigns, KPI tracking and data analysis, storytelling, and online community engagement.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Intermediate

Portuguese

Intermediate

Work Experience

Marketing Coordinator / Brand Manager / Marketing Assistant at Promedical Bolivia

January 1, 2023 - Present

Developed content strategies for digital and physical media. Coordinated client training and commercial team meetings. Managed B2B and B2C social media, including content planning and KPI monitoring. Collaborated with suppliers, designers, and agencies on branding and event initiatives.

Social Media Manager / Digital Marketing Specialist at Lafar Bolivia

January 1, 2023 - August 20, 2025

Coordinated regional digital and event-based campaigns. Conducted market analysis and user behavior research to guide multichannel strategies. Actively participated in new product launches with a community-focused approach.

Social Media Manager / Digital Marketing Specialist at Eurofarma

January 1, 2020 - August 20, 2025

Led integrated campaigns for product relaunches with medical and digital focus. Oversaw social media for different products, fostering engagement with healthcare professionals. Developed e-detailing tools and continuous medical education programs. Strengthened brand presence through empathetic, user-centered messaging.