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I am a marketing and brand specialist with over 15 years of experience in design, marketing, branding, content creation, events, and community building. My expertise spans project management, production, and experiential marketing, enabling me to craft engaging brand experiences that drive audience connection and business growth. Having led projects independently and thrived in collaborative environments, I excel at bringing teams together to execute big-picture visions while ensuring high-quality detail delivery. Over a decade running my own business, I built a strong network of industry connections, suppliers, and creative specialists which equips me with the versatility to develop and execute integrated marketing strategies across diverse industries. With a passion for creative and multi-disciplinary solutions that connect strategy and execution, I continue to drive brand awareness, engagement, and revenue growth. I enjoy working on innovative brand activations and community-building projects, leveraging my extensive experience in graphic design, project management, and marketing to deliver meaningful and impactful results for clients and communities alike.…I am a marketing and brand specialist with over 15 years of experience in design, marketing, branding, content creation, events, and community building. My expertise spans project management, production, and experiential marketing, enabling me to craft engaging brand experiences that drive audience connection and business growth. Having led projects independently and thrived in collaborative environments, I excel at bringing teams together to execute big-picture visions while ensuring high-quality detail delivery. Over a decade running my own business, I built a strong network of industry connections, suppliers, and creative specialists which equips me with the versatility to develop and execute integrated marketing strategies across diverse industries. With a passion for creative and multi-disciplinary solutions that connect strategy and execution, I continue to drive brand awareness, engagement, and revenue growth. I enjoy working on innovative brand activations and community-building projects, leveraging my extensive experience in graphic design, project management, and marketing to deliver meaningful and impactful results for clients and communities alike.

Sam Ali

Creative Director, Graphic Designer, Project Manager, +2

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I am a marketing and brand specialist with over 15 years of experience in design, marketing, branding, content creation, events, and community building. My expertise spans project management, production, and experiential marketing, enabling me to craft engaging brand experiences that drive audience connection and business growth. Having led projects independently and thrived in collaborative environments, I excel at bringing teams together to execute big-picture visions while ensuring high-quality detail delivery. Over a decade running my own business, I built a strong network of industry connections, suppliers, and creative specialists which equips me with the versatility to develop and execute integrated marketing strategies across diverse industries. With a passion for creative and multi-disciplinary solutions that connect strategy and execution, I continue to drive brand awareness, engagement, and revenue growth. I enjoy working on innovative brand activations and community-building projects, leveraging my extensive experience in graphic design, project management, and marketing to deliver meaningful and impactful results for clients and communities alike.…I am a marketing and brand specialist with over 15 years of experience in design, marketing, branding, content creation, events, and community building. My expertise spans project management, production, and experiential marketing, enabling me to craft engaging brand experiences that drive audience connection and business growth. Having led projects independently and thrived in collaborative environments, I excel at bringing teams together to execute big-picture visions while ensuring high-quality detail delivery. Over a decade running my own business, I built a strong network of industry connections, suppliers, and creative specialists which equips me with the versatility to develop and execute integrated marketing strategies across diverse industries. With a passion for creative and multi-disciplinary solutions that connect strategy and execution, I continue to drive brand awareness, engagement, and revenue growth. I enjoy working on innovative brand activations and community-building projects, leveraging my extensive experience in graphic design, project management, and marketing to deliver meaningful and impactful results for clients and communities alike.

Available to hire

I am a marketing and brand specialist with over 15 years of experience in design, marketing, branding, content creation, events, and community building. My expertise spans project management, production, and experiential marketing, enabling me to craft engaging brand experiences that drive audience connection and business growth. Having led projects independently and thrived in collaborative environments, I excel at bringing teams together to execute big-picture visions while ensuring high-quality detail delivery. Over a decade running my own business, I built a strong network of industry connections, suppliers, and creative specialists which equips me with the versatility to develop and execute integrated marketing strategies across diverse industries.

With a passion for creative and multi-disciplinary solutions that connect strategy and execution, I continue to drive brand awareness, engagement, and revenue growth. I enjoy working on innovative brand activations and community-building projects, leveraging my extensive experience in graphic design, project management, and marketing to deliver meaningful and impactful results for clients and communities alike.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Work Experience

Creative Director / Graphic Designer at Akcelo

January 1, 2024 - Present

Designed marketing and activations for global brands including Logitech, Suntory, Spotify, McDonald’s, Marvel, TikTok, SnapChat, St. Vincent de Paul, Volkswagen Group, Anytime Fitness, and Red Bull. Worked with one of Australia's leading experiential agencies to create compelling brand experiences over 15 months.

Project Lead at Good-Work

January 1, 2023 - Present

Led a nationwide pilot program for commercial office group EG to combat tenant loneliness, enhance well-being, and revitalise workplace culture across six office buildings in Australia. Developed and launched Good-Work's brand identity, marketing strategy, and engagement initiatives including wellness programs and events to foster community-building among tenants. Successfully executed initiatives in Sydney, Brisbane, Perth, and Canberra to strengthen tenant relationships and rebuild office culture.

Marketing Manager / General Manager at Ironmark Tiny Homes

December 31, 2022 - August 21, 2025

Started as Marketing Manager and transitioned to General Manager at an Indigenous-owned construction company pivoting towards affordable Tiny Homes. Led branding, marketing, and partnership development, positioning the brand and educating consumers on sustainable housing. Managed team leadership, administration, ISO accreditation, project management support, and compliance with council approvals. Deepened operational insight combined with marketing expertise to drive growth in Tiny Homes sector.

Marketing Manager at Kaspa

December 31, 2022 - August 21, 2025

Managed branding, marketing, and launch strategy for three ‘ghost kitchens’, overseeing brand development, packaging, uniforms, signage, and digital marketing on Uber Eats platform. Supported additional brands including Rolling Stone Australia’s Sydney head office fit-out and signage. Strengthened expertise in brand positioning, multi-channel marketing, and production design for cohesive brand presence across digital and physical spaces.

Founder and Managing Director at COMMUNE

December 31, 2021 - August 21, 2025

Founded and managed Sydney’s largest co-working and event venues focused on creative industries, leading a $1.2M business with six full-time staff and four venues. Led brand positioning, marketing strategy, and partnerships with major brands like Nike, Lululemon, Adidas, Samsung, and Instagram. Oversaw design, project management, and construction of flagship Newtown venue with multiple floors including event and co-working spaces. Developed expertise in marketing, partnerships, community engagement, business growth, and large-scale project execution.

Production / Graphic Designer at Gloss Creative

December 31, 2012 - August 21, 2025

Relocated to Melbourne to lead large-scale retail activations and brand experiences primarily for Melbourne’s GPO shopping centre. Designed and executed monthly activations to boost engagement and foot traffic. Contributed to high-profile projects including Myer fashion runways, Omega watch launch, Spring Racing marquees, and major store installations. Enhanced skills in experiential marketing, brand activations, and event production.

Production Design Manager at Havaianas Australia

December 31, 2011 - August 21, 2025

Oversaw design, production, and installation of retail windows, fit-outs, activations, and point-of-sale materials across Australia and South East Asia. Conceptualised innovative retail experiences, managed suppliers, and led trend scouting trips to Japan and Brazil. Achieved invention of first-ever Havaianas vending machine expanding brand accessibility. Managed manufacturing and distribution processes.

Creative Consultant / Design / Photography / Marketing at Sam Ali Design

January 1, 2008 - Present

Freelance creative consultant delivering tailored branding, design, photography, and marketing solutions for over 15 years. Developed cohesive brand identities and creative strategies connecting with audiences across multiple touchpoints. Experienced in printing, signage, screen printing, and photography with over 1,000 events captured ranging from corporate functions to large brand activations.