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Hi, I'm Kaela Serino, a social media and marketing professional with extensive experience in content creation, video editing, and brand development. I specialize in managing campaigns across various platforms to build engagement and create branded events, particularly within healthcare, corporate, and hospitality businesses. I love crafting original, engaging content that drives meaningful connections for the brands I work with. Throughout my career, I've demonstrated strong leadership skills by founding and managing a high-end charcuterie catering company, as well as boosting social media followings dramatically in short periods. I excel at producing viral video content, coordinating branded visuals, and organizing community events, all while keeping a consistent and cohesive brand identity across channels.…Hi, I'm Kaela Serino, a social media and marketing professional with extensive experience in content creation, video editing, and brand development. I specialize in managing campaigns across various platforms to build engagement and create branded events, particularly within healthcare, corporate, and hospitality businesses. I love crafting original, engaging content that drives meaningful connections for the brands I work with. Throughout my career, I've demonstrated strong leadership skills by founding and managing a high-end charcuterie catering company, as well as boosting social media followings dramatically in short periods. I excel at producing viral video content, coordinating branded visuals, and organizing community events, all while keeping a consistent and cohesive brand identity across channels.

Kaela Serino

Creative Director, Social Media Manager, Video Editor, +3

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Hi, I'm Kaela Serino, a social media and marketing professional with extensive experience in content creation, video editing, and brand development. I specialize in managing campaigns across various platforms to build engagement and create branded events, particularly within healthcare, corporate, and hospitality businesses. I love crafting original, engaging content that drives meaningful connections for the brands I work with. Throughout my career, I've demonstrated strong leadership skills by founding and managing a high-end charcuterie catering company, as well as boosting social media followings dramatically in short periods. I excel at producing viral video content, coordinating branded visuals, and organizing community events, all while keeping a consistent and cohesive brand identity across channels.…Hi, I'm Kaela Serino, a social media and marketing professional with extensive experience in content creation, video editing, and brand development. I specialize in managing campaigns across various platforms to build engagement and create branded events, particularly within healthcare, corporate, and hospitality businesses. I love crafting original, engaging content that drives meaningful connections for the brands I work with. Throughout my career, I've demonstrated strong leadership skills by founding and managing a high-end charcuterie catering company, as well as boosting social media followings dramatically in short periods. I excel at producing viral video content, coordinating branded visuals, and organizing community events, all while keeping a consistent and cohesive brand identity across channels.

Available to hire

Hi, I’m Kaela Serino, a social media and marketing professional with extensive experience in content creation, video editing, and brand development. I specialize in managing campaigns across various platforms to build engagement and create branded events, particularly within healthcare, corporate, and hospitality businesses. I love crafting original, engaging content that drives meaningful connections for the brands I work with.

Throughout my career, I’ve demonstrated strong leadership skills by founding and managing a high-end charcuterie catering company, as well as boosting social media followings dramatically in short periods. I excel at producing viral video content, coordinating branded visuals, and organizing community events, all while keeping a consistent and cohesive brand identity across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Founder & Creative Director at Boards by Kae

May 1, 2021 - Present

Founded and managed a high-end charcuterie catering company with responsibility for all creative direction and marketing efforts. Produced, edited, and published engaging multimedia content across multiple social media platforms. Created original digital marketing campaigns and customized email newsletters. Built and managed an e-commerce website from scratch to expand online sales and reach. Organized and hosted two luxury sit-down community dinners involving 30+ local businesses, managing logistics and partnerships.

Social Media & Marketing Manager at Art of Skin Dermatology

April 30, 2025 - August 21, 2025

Created, filmed, and edited daily social media content while developing original ideas to enhance engagement across various platforms. Produced branded visuals and photoshoots for product launches ensuring cohesive brand identity. Designed, formatted, and sent targeted marketing emails to over 10,000 subscribers. Achieved a 4200% increase in Instagram following within 4 months. Produced viral video content with multiple posts surpassing one million views. Managed branding and marketing for in-person events including planning, attendee tracking, and promotional campaigns.

Employee Benefits Communications & Engagement Specialist at Marshall & Sterling

July 31, 2022 - August 21, 2025

Oversaw internal and external communications while upholding company policies and reputation. Developed benefit guides, videos, and materials for 500+ clients. Simplified complex industry language for clients and employees. Supported account managers and customer service representatives with client needs. Delivered accurate work under tight deadlines, achieving 100% on annual audits.

Founder & Creative Director at Boards by Kae

May 1, 2021 - Present

Founded and managed a high-end charcuterie catering company, overseeing all creative direction and marketing. Responsibilities included filming, editing, and publishing engaging multimedia content across multiple social media platforms, creating original digital marketing campaigns and customized email newsletters. Built and managed an e-commerce website to expand online sales and reach. Organized and hosted two luxury sit-down community dinners, managing 30+ local businesses.

Social Media & Marketing Manager at Art of Skin Dermatology

April 30, 2025 - August 25, 2025

Created, filmed, and edited daily social media content to develop original ideas and drive engagement across multiple platforms. Produced branded visuals and photoshoots for new product launches, ensuring cohesive brand identity. Designed, formatted, and sent targeted marketing emails to an audience of over 10,000 subscribers. Increased Instagram following by over 4,200% in 4 months, with multiple posts surpassing 1 million views. Managed branding and marketing for in-person events, including planning, attendee tracking, and promotional campaigns.

Communications & Engagement Specialist at Marshall & Sterling Employee Benefit

July 31, 2022 - August 25, 2025

Oversaw internal and external communications, upholding company policies and reputation. Developed benefit guides, videos, and materials for over 500 clients. Simplified complex industry language for clients and employees. Supported Account Managers and Customer Service Representatives with client needs. Delivered accurate work under tight deadlines, achieving 100% on annual audits.