I am a marketing and social media savvy professional dedicated to implementing strong influential strategies across various fields throughout the Middle East region. Over the years, I've cultivated expertise in brand strategy development, budget management, and strengthening sales and marketing channels to maximize brand presence and market share. My extensive experience includes leading marketing efforts for multiple brands and companies, both online and offline, managing digital content strategy, and collaborating closely with sales and product development teams to achieve organizational goals. I thrive in dynamic environments and take pride in supporting annual strategic planning and execution for impactful marketing outcomes.

MOHAMMED A. ALARBASH

I am a marketing and social media savvy professional dedicated to implementing strong influential strategies across various fields throughout the Middle East region. Over the years, I've cultivated expertise in brand strategy development, budget management, and strengthening sales and marketing channels to maximize brand presence and market share. My extensive experience includes leading marketing efforts for multiple brands and companies, both online and offline, managing digital content strategy, and collaborating closely with sales and product development teams to achieve organizational goals. I thrive in dynamic environments and take pride in supporting annual strategic planning and execution for impactful marketing outcomes.

Available to hire

I am a marketing and social media savvy professional dedicated to implementing strong influential strategies across various fields throughout the Middle East region. Over the years, I’ve cultivated expertise in brand strategy development, budget management, and strengthening sales and marketing channels to maximize brand presence and market share.

My extensive experience includes leading marketing efforts for multiple brands and companies, both online and offline, managing digital content strategy, and collaborating closely with sales and product development teams to achieve organizational goals. I thrive in dynamic environments and take pride in supporting annual strategic planning and execution for impactful marketing outcomes.

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Language

Arabic
Fluent
English
Advanced

Work Experience

Senior Marketing Manager at ARZI GROUP (TOP BUN, CLAY, RICHARDS, LIQUID, BARREL)
August 1, 2024 - Present
Responsible for brand strategy development for all brands and channels, managing budget allocation across markets, establishing market presence and gaining market share. Strengthening internal and external sales channels, establishing social media strategies, and supporting annual group strategies and objectives.
Senior Marketing Manager at PINNACLE GROUP - TOBY’S ESTATE - KUWAIT & QATAR
July 31, 2024 - August 21, 2025
Developed marketing strategies and budget allocation for Kuwait and Qatar markets. Strengthened sales channels in Kuwait, established new sales channels in Qatar, enhanced social media direction, and supported product development strategy.
Head of Marketing at KTG GROUP (DOH!, THICK, OH FUDGE, CREATE)
May 31, 2023 - August 21, 2025
Crafted strategic marketing plans for all product lines and brands, prepared and managed marketing budgets, oversaw all marketing activities online and offline. Strengthened and created new sales channels, liaised with aggregator platforms to maximize sales, maintained brand message, and participated in annual company planning.
Regional Marketing Manager at BLEEMS
October 31, 2020 - August 21, 2025
Managed social media strategy and content localization for stronger results. Supported digital marketing activities, budgeting and KPI setting, and day-to-day marketing operations.
Marketing Manager – Kuwait & Bahrain at CARRIAGE LOGISTICS COMPANY
September 30, 2019 - August 21, 2025
Focused on marketing strategy for Kuwait and Bahrain with quarterly implementation. Handled monthly KPI forecasting, offline budget allocation, social media direction, content management and localization, PR activities, and ad hoc marketing approaches.
Marketing Manager – Kuwait at CARRIAGE LOGISTICS COMPANY
December 31, 2018 - August 21, 2025
Developed and implemented marketing strategy for Kuwait, budget allocation for offline channels, social media direction, content management and localization, and maintained PR activities for the company.
Marketing Executive – Debenhams at M.H. ALSHAYA CO
December 31, 2017 - August 21, 2025
Engaged with management for quarterly planning, influenced marketing communication, controlled content adaption across channels, created social media content, worked with digital marketing teams on campaigns, drove PR and media relations, managed events, acted as marketing manager temporarily, and ensured compliance with host brand guidelines.
PR & Social Media Coordinator – Debenhams at M.H. ALSHAYA CO
November 30, 2014 - August 21, 2025
Coordinated annual marketing calendar with brand team, created tactical and brand building content, managed social media content and customer engagement, organized events, and supported press kit creation for new season launches.
HR Officer/Senior Staff Manager Assistant at AL - MULLA GROUP
October 31, 2012 - August 21, 2025
Organized staff recruitment process across subsidiaries, coordinated junior employee increments, and liaised with payroll to ensure benefits implementation for senior staff.
Sales Associate at UNITED ARBASH JEWELRY
November 30, 2008 - August 21, 2025
Performed sales associate duties during employment.
Summer Trainee at RADISSON SAS HOTEL, KUWAIT
November 30, 2007 - August 21, 2025
Completed summer trainee program.
Summer Trainee at SAFIR INTERNATIONAL HOTEL, KUWAIT
November 30, 2006 - August 21, 2025
Completed summer trainee program.

Education

Bachelor of Business Management at American University of Kuwait
January 1, 2007 - January 1, 2011
International Marketing – Course at Nova Southeastern University - Fort Lauderdale, FL
January 1, 2010 - January 1, 2010

Qualifications

Digital Marketing Essentials
January 1, 2020 - August 21, 2025

Industry Experience

Consumer Goods, Retail, Transportation & Logistics, Media & Entertainment, Professional Services