I am a bilingual Chinese and English marketer with integrated marketing and PR experience in Taiwan and North Asia. I specialize in digital marketing and data insight analysis, sharpened by training from a Tier 1 consumer app company. Currently, I freelance as a tech startup branding consultant and career counselor based in Taiwan and South Korea. Throughout my career, I have successfully managed brand building and PR strategies across multiple markets including Taiwan, South Korea, and Japan. I have a strong record of delivering growth through digital campaigns, strategic partnerships, and event marketing. I thrive in cross-functional roles that require collaboration and leadership, driving impactful marketing solutions for startups and established companies alike.

I am a bilingual Chinese and English marketer with integrated marketing and PR experience in Taiwan and North Asia. I specialize in digital marketing and data insight analysis, sharpened by training from a Tier 1 consumer app company. Currently, I freelance as a tech startup branding consultant and career counselor based in Taiwan and South Korea. Throughout my career, I have successfully managed brand building and PR strategies across multiple markets including Taiwan, South Korea, and Japan. I have a strong record of delivering growth through digital campaigns, strategic partnerships, and event marketing. I thrive in cross-functional roles that require collaboration and leadership, driving impactful marketing solutions for startups and established companies alike.

Available to hire

I am a bilingual Chinese and English marketer with integrated marketing and PR experience in Taiwan and North Asia. I specialize in digital marketing and data insight analysis, sharpened by training from a Tier 1 consumer app company. Currently, I freelance as a tech startup branding consultant and career counselor based in Taiwan and South Korea.

Throughout my career, I have successfully managed brand building and PR strategies across multiple markets including Taiwan, South Korea, and Japan. I have a strong record of delivering growth through digital campaigns, strategic partnerships, and event marketing. I thrive in cross-functional roles that require collaboration and leadership, driving impactful marketing solutions for startups and established companies alike.

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Language

Chinese
Fluent
English
Advanced
Korean
Intermediate
Japanese
Beginner

Work Experience

Regional Marketing Manager at Lydia AI
April 30, 2025 - August 21, 2025
Led ground-up startup branding and PR across Taiwan, South Korea, and Japan, achieving 100 media exposures in the first year and securing strategic partnerships with governments and investors to boost brand awareness. Managed B2B account-based marketing strategies including AI-based digital banking and insurance app launches with campaign budgets up to 500,000 TWD. Crafted compelling founder stories that contributed to global recognitions such as Tatler - Credit Suisse Social Impact Awards. Directed B2B event marketing for 10 major events in 5 Asian cities, handling top-tier industry events like Singapore Fintech Festival and AI Expo Korea.
Digital Marketing Manager at LINE Corporation, LINE Travel
August 1, 2021 - August 21, 2025
Achieved 200% growth in Daily Active Users (DAU) for LINE official accounts reaching 8 million followers through performance marketing and growth hacking efforts. Developed influencer marketing and brand partnerships with Agoda, Klook, and APAC tourism bureaus, managing budgets from 800k to 2 million TWD per project. Facilitated cross-functional communication among sales, marketing, PR, legal, and finance teams to reach KPI goals. Implemented workflow automation using Google Workspaces to improve efficiency across internal and external marketing teams.
Executive Assistant & Project Manager at Institute for Information Industry
December 1, 2018 - August 21, 2025
Managed executive scheduling and international project coordination in the President's Office. Led APAC regional workshops in partnership with the American Institute in Taiwan (AIT) and Ministry of Foreign Affairs (MOFA), facilitating engagement with government officials from 10 countries.
Assistant Project Manager, Product Marketing Department at ACTi Corporation
November 1, 2016 - August 21, 2025
Acted as a user-side project manager for CRM mobile app development, reducing sales lead processing time from 2 weeks to 3 days. Conducted user interviews, UI design, user testing, and sales team training across 20+ countries.

Education

Bachelor of Arts in Foreign Languages & Applied Linguistics at National Taipei University
January 1, 2011 - January 1, 2015
Exchange Study at City University of Hong Kong, College of Liberal Arts & Social Sciences
January 1, 2014 - January 1, 2015

Qualifications

IELTS 7
January 11, 2030 - August 21, 2025
TOPIK I (expected October 2025)
January 11, 2030 - August 21, 2025

Industry Experience

Software & Internet, Travel & Hospitality, Financial Services, Government, Professional Services