I am a dedicated problem solver with a diverse background developed through my academic, personal, and professional experiences. Having lived in different countries and moved between schools, I have learned the importance of communication, teamwork, and building strong relationships. My skills equip me to contribute effectively in data analytics and science, marketing, economics, and communications while bringing a unique perspective to new challenges. Throughout my education and internships, I have gained proficiency in advanced machine learning methods to improve market segmentation, targeting, and revenue optimization. I am skilled in customer behavior analysis, sales forecasting, and marketing performance evaluation using tools like R, SQL, Python, and Power BI. I enjoy creating dynamic data visualizations and dashboards that enhance decision-making and operational efficiencies.

Shaunak Deshpande

I am a dedicated problem solver with a diverse background developed through my academic, personal, and professional experiences. Having lived in different countries and moved between schools, I have learned the importance of communication, teamwork, and building strong relationships. My skills equip me to contribute effectively in data analytics and science, marketing, economics, and communications while bringing a unique perspective to new challenges. Throughout my education and internships, I have gained proficiency in advanced machine learning methods to improve market segmentation, targeting, and revenue optimization. I am skilled in customer behavior analysis, sales forecasting, and marketing performance evaluation using tools like R, SQL, Python, and Power BI. I enjoy creating dynamic data visualizations and dashboards that enhance decision-making and operational efficiencies.

Available to hire

I am a dedicated problem solver with a diverse background developed through my academic, personal, and professional experiences. Having lived in different countries and moved between schools, I have learned the importance of communication, teamwork, and building strong relationships. My skills equip me to contribute effectively in data analytics and science, marketing, economics, and communications while bringing a unique perspective to new challenges.

Throughout my education and internships, I have gained proficiency in advanced machine learning methods to improve market segmentation, targeting, and revenue optimization. I am skilled in customer behavior analysis, sales forecasting, and marketing performance evaluation using tools like R, SQL, Python, and Power BI. I enjoy creating dynamic data visualizations and dashboards that enhance decision-making and operational efficiencies.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Work Experience

Market and Insights Analyst - Consumer Insights and Analysis at Philips (Versuni)
September 1, 2024 - August 21, 2025
Developed and maintained 10+ dynamic Power BI dashboards integrating marketing, sales, operations, and logistics data to improve real-time KPI visibility and significantly reduce reporting time. Led competitor and market position analysis by tracking pricing strategies, digital campaigns, and market share across 10+ competitors in 3 product categories. Conducted in-depth evaluations of multi-channel marketing campaigns analyzing conversion funnels, ROI, and performance metrics to optimize future strategies, resulting in a 15% reduction in cost per acquisition (CPA). Analyzed 5,000+ consumer survey responses and behavioral datasets to uncover emerging trends, customer pain points, and sentiment insights.
Web Analyst - Digital Development and Analytics at Media Markt BeNeLux
April 1, 2023 - August 21, 2025
Analyzed website traffic, consumer behavior, and product performance to identify key trends, conduct A/B testing, and improve visibility across 20+ critical web and sales metrics. Collaborated with the Digital Development team to optimize KPIs and resolve performance bottlenecks, driving nearly a twofold increase in conversion rates. Managed daily digital and sales data reporting, creating automated visualizations that cut reporting time and enabled weekly updates instead of monthly. Evaluated performance across multiple web page types and implemented a strategic improvement roadmap, reducing bounce rates by 10% and increasing add-to-cart conversions. Forecasted traffic and sales for key product categories, improving forecast accuracy by over 5% for cross-functional teams.
Member of Management Board at Rotterdam Consulting Club
July 1, 2024 - August 21, 2025
Led the RCC with 250+ active members, managing case-solving workshops, consulting projects, and networking events, boosting student-industry engagement and membership by 30%. Designed and delivered 20+ structured case presentations, in-house days, and workshops with consulting firms. Spearheaded the Events Committee of 5 members, delegating tasks and optimizing execution processes, leading to a 25% rise in participation and positive event feedback. Built and nurtured relationships with 10+ top consulting firms, securing sponsorships and guest speakers, increasing funding and event visibility by nearly 20%. Oversaw logistics, budgeting, and strategic planning to ensure smooth event execution and financial sustainability of club initiatives. Developed a feedback and engagement tracking system, refining strategies to boost satisfaction scores and increase event attendance.

Education

MSc Data Science and Marketing Analytics at Erasmus School of Economics, The Netherlands
July 1, 2023 - October 1, 2024
BSc Economics & Business Economics at Erasmus University Rotterdam, The Netherlands
January 1, 2020 - January 1, 2023
International Baccalaureate at Raffles World Academy, Dubai, U.A.E.
January 1, 2020 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Professional Services, Retail, Media & Entertainment, Transportation & Logistics