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I am a strategic and culturally-savvy Brand & Marketing Specialist with over 16 years of global experience spanning programmatic advertising, growth strategy, product marketing, and consumer engagement. Most recently at Muzz, the world’s leading Muslim dating and marriage app, I led the launch and localization of our brand for India, a first-time market entry, blending data-driven GTM strategy with deep cultural insight to drive growth and user adoption. I bring a unique mix of international exposure from India, Germany, Romania, and Poland alongside hands-on expertise across marketing operations, user acquisition, content, community building, events, and partnerships. Beyond digital, I excel in executing integrated campaigns across OOH, influencer marketing, and experiential formats to connect with diverse, values-driven audiences. I am now ready to bring this blend of innovation, empathy, and executional excellence to a purpose-driven role.…I am a strategic and culturally-savvy Brand & Marketing Specialist with over 16 years of global experience spanning programmatic advertising, growth strategy, product marketing, and consumer engagement. Most recently at Muzz, the world’s leading Muslim dating and marriage app, I led the launch and localization of our brand for India, a first-time market entry, blending data-driven GTM strategy with deep cultural insight to drive growth and user adoption. I bring a unique mix of international exposure from India, Germany, Romania, and Poland alongside hands-on expertise across marketing operations, user acquisition, content, community building, events, and partnerships. Beyond digital, I excel in executing integrated campaigns across OOH, influencer marketing, and experiential formats to connect with diverse, values-driven audiences. I am now ready to bring this blend of innovation, empathy, and executional excellence to a purpose-driven role.

Ayesha Kazmi

Brand Strategist, Marketing Strategist, Growth Marketer, +2

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I am a strategic and culturally-savvy Brand & Marketing Specialist with over 16 years of global experience spanning programmatic advertising, growth strategy, product marketing, and consumer engagement. Most recently at Muzz, the world’s leading Muslim dating and marriage app, I led the launch and localization of our brand for India, a first-time market entry, blending data-driven GTM strategy with deep cultural insight to drive growth and user adoption. I bring a unique mix of international exposure from India, Germany, Romania, and Poland alongside hands-on expertise across marketing operations, user acquisition, content, community building, events, and partnerships. Beyond digital, I excel in executing integrated campaigns across OOH, influencer marketing, and experiential formats to connect with diverse, values-driven audiences. I am now ready to bring this blend of innovation, empathy, and executional excellence to a purpose-driven role.…I am a strategic and culturally-savvy Brand & Marketing Specialist with over 16 years of global experience spanning programmatic advertising, growth strategy, product marketing, and consumer engagement. Most recently at Muzz, the world’s leading Muslim dating and marriage app, I led the launch and localization of our brand for India, a first-time market entry, blending data-driven GTM strategy with deep cultural insight to drive growth and user adoption. I bring a unique mix of international exposure from India, Germany, Romania, and Poland alongside hands-on expertise across marketing operations, user acquisition, content, community building, events, and partnerships. Beyond digital, I excel in executing integrated campaigns across OOH, influencer marketing, and experiential formats to connect with diverse, values-driven audiences. I am now ready to bring this blend of innovation, empathy, and executional excellence to a purpose-driven role.

Available to hire

I am a strategic and culturally-savvy Brand & Marketing Specialist with over 16 years of global experience spanning programmatic advertising, growth strategy, product marketing, and consumer engagement. Most recently at Muzz, the world’s leading Muslim dating and marriage app, I led the launch and localization of our brand for India, a first-time market entry, blending data-driven GTM strategy with deep cultural insight to drive growth and user adoption.

I bring a unique mix of international exposure from India, Germany, Romania, and Poland alongside hands-on expertise across marketing operations, user acquisition, content, community building, events, and partnerships. Beyond digital, I excel in executing integrated campaigns across OOH, influencer marketing, and experiential formats to connect with diverse, values-driven audiences. I am now ready to bring this blend of innovation, empathy, and executional excellence to a purpose-driven role.

Skills

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Expert

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Work Experience

Marketing & Growth Strategist at Muzz UK

January 1, 2025 - Present

Spearheaded the go-to-market strategy for Muzz in India, launching the brand in a culturally complex and competitive landscape. Localised global brand positioning to resonate with Gen Z and millennial Muslims, driving relevance and engagement. Led integrated campaigns across influencer marketing, OOH, community engagement, and digital performance channels. Conceptualised and executed on-ground single events in Tier 1 cities, increasing app visibility and real-world engagement. Built partnerships with local influencers, creatives, and cultural voices, amplifying authentic narratives around Muslim love and relationships. Managed end-to-end campaign planning from creative briefing to media execution, ensuring alignment with brand and growth KPIs. Analysed performance data and market trends to inform strategic decisions, improve targeting, and unlock new opportunities. Positioned Muzz as a category leader in the Indian Muslim dating space through consistent brand-building and user educatio

Enterprise Key Account Manager at MediaMath GmbH

July 1, 2023 - August 21, 2025

Managed enterprise-level programmatic advertising accounts, developing strategic partnerships and delivering advanced digital marketing solutions. Oversaw campaign execution, optimisation, and client performance metrics to ensure campaign goals were met. Collaborated across teams to integrate multi-channel marketing strategies.

Programmatic Account Manager at Glispa GmbH

August 1, 2021 - August 21, 2025

Led programmatic advertising campaigns focusing on optimising digital spend and targeting to maximise performance. Supported client acquisition and retention through effective communication and campaign insights.

Digital Marketing Roles at Various companies in India, Romania and Poland

January 1, 2018 - August 21, 2025

Held various digital marketing roles across India, Romania, and Poland, gaining extensive experience from 2008 to 2018. Responsibilities included programmatic advertising, growth strategy, product marketing, and consumer engagement across diverse markets.