Hi, I’m Rafaela Souza, a dynamic professional specializing in communication, art, and digital marketing. I have a passion for creating engaging content and managing social media platforms across diverse industries, ranging from marketing and advertising to event production. My background includes outbound and inbound marketing, content creation, and digital advertising, leveraging tools like Shopify, Google Ads, and Meta Ads to boost brand visibility and growth. I thrive in fast-paced environments where I can contribute to brand building, online advertising, and strategic marketing execution. Currently based in Porto, Portugal, I am also the CEO and Owner of Project Queer Crawl, where I manage projects involving digital marketing, social media, and customer service. I enjoy collaborating across teams and departments to deliver measurable results and meaningful customer engagement.

Rafaela Souza

Hi, I’m Rafaela Souza, a dynamic professional specializing in communication, art, and digital marketing. I have a passion for creating engaging content and managing social media platforms across diverse industries, ranging from marketing and advertising to event production. My background includes outbound and inbound marketing, content creation, and digital advertising, leveraging tools like Shopify, Google Ads, and Meta Ads to boost brand visibility and growth. I thrive in fast-paced environments where I can contribute to brand building, online advertising, and strategic marketing execution. Currently based in Porto, Portugal, I am also the CEO and Owner of Project Queer Crawl, where I manage projects involving digital marketing, social media, and customer service. I enjoy collaborating across teams and departments to deliver measurable results and meaningful customer engagement.

Available to hire

Hi, I’m Rafaela Souza, a dynamic professional specializing in communication, art, and digital marketing. I have a passion for creating engaging content and managing social media platforms across diverse industries, ranging from marketing and advertising to event production. My background includes outbound and inbound marketing, content creation, and digital advertising, leveraging tools like Shopify, Google Ads, and Meta Ads to boost brand visibility and growth.

I thrive in fast-paced environments where I can contribute to brand building, online advertising, and strategic marketing execution. Currently based in Porto, Portugal, I am also the CEO and Owner of Project Queer Crawl, where I manage projects involving digital marketing, social media, and customer service. I enjoy collaborating across teams and departments to deliver measurable results and meaningful customer engagement.

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Language

English
Advanced
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Bartender & Entertainer at Pilot Design Hostel & Bar
April 1, 2024 - Present
Managed and created content for social media platforms including Facebook, Instagram, TikTok, and LinkedIn. Controlled online orders and managed operations through Shopify. Experienced in marketplace platforms, video editing, and audiovisual content creation. Created landing pages and managed the marketing and advertising department to enhance brand presence.
Advertising Manager at Midky Consulting
February 1, 2022 - August 21, 2025
Created articles for CNH Group's blogs. Assisted and co-created social media content for CNH Group organizations. Managed general marketing and technical platforms including Google Ads, Scup, SocialBakers, and Google Analytics. Supported communication and marketing department activities with strategic digital marketing insights.
Digital Marketing Intern at CNH Industrial
January 1, 2020 - August 21, 2025
Updated job opportunities and engaged in endomarketing activities on the company website. Managed content creation for social media and produced institutional videos. Provided event organization support across all event phases — pre, during, and post-event.
Curricular Internship in Public Relations at Vetta Group & Viridis Energy
June 1, 2019 - August 21, 2025
Participated in public relations activities including communications support and collaboration on energy sector projects.
Marketing Assistant & HR Support at GoBuddy APP
November 1, 2023 - August 21, 2025
Managed and supported general marketing planning. Created content for digital platforms such as TikTok, YouTube, Instagram, Facebook, and LinkedIn, enhancing brand building and strength. Conducted online advertising campaigns through Google Ads, Facebook Ads, and YouTube Ads. Provided HR support including endomarketing, vacation planning, and feedback management.
CEO & Owner at Project Queer Crawl
December 1, 2024 - Present
Managed document handling, invoicing, and general administrative support. Delivered customer service and quotations via phone and WhatsApp. Conducted analytics, advertising, and planning alongside online partner acquisition to expand project reach and effectiveness.

Education

Bachelor in Public Relations at UNA - University Center
January 1, 2017 - January 1, 2021
Student Exchange in Marketing at Aveiro University
February 1, 2020 - July 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Travel & Hospitality, Non-Profit Organization