Available to hire
I am a reliable presentation designer and brand specialist. My uniqueness in applying branding to design helps me create clarity, translate complex concepts into effective visuals, and deliver compelling presentations. I also provide strategic guidance to improve brand perceptions.
With international experience as an in-house designer and consultant, I’ve collaborated with solopreneurs, startups, NGOs, and multinational organizations across industries. My work centers on service and loyalty, delivering branding design, visual identities, fundraising decks, and UX-ready interfaces that align with business goals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Fluent
Italian
Advanced
German
Intermediate
Work Experience
Design & Brand Manager at HEMEX AG
March 1, 2025 - August 21, 2025Managing all aspects of the HEMEX AG brand including visuals, brand guidelines, and training employees on brand standards. Designing sales, fundraising, and project progress presentations that incorporate complex graphics and animations. Creating signage assets for company cars and office buildings. Collaborating directly with clients to translate complex scientific content into clear and engaging graphics. Hosting internships for aspiring graphic designers. Developing and analyzing social media campaigns. Working with senior management on confidential Board of Directors content preparation.
Branding Consultant at GeneLook AG
September 1, 2019 - August 21, 2025Managed all visual assets and messaging for the GeneLook brand. Designed fundraising pitch decks and visualized complex technical content into clear graphics and messaging. Designed the entire interface of the GeneLook app using UX principles and customer journeys. Created prototypes and tested the Minimum Viable Product (MVP). Art directed freelance designers in launching the company’s first app website.
Design Consultant (volunteer) at Prabina Stiftung
May 1, 2018 - PresentDeveloped the foundation's visual identity and designed biannual activity reports. Supported marketing activities and helped plan, promote, and execute fundraising events.
Graphic Designer at EF Education First AG
May 1, 2019 - August 21, 2025Designed editorial print publications complying with global EF design guidelines. Managed design and print production of 30 course catalogues for LATAM countries. Collaborated with art directors on design approvals for overseas print production. Coordinated with sales teams for content approvals. Created print materials for company conferences including invitations, brochures, rollups, agendas, and lanyards.
Graphic Designer & Marketing Coordinator at Framatome BHR SAS
November 1, 2013 - August 21, 2025Created visual solutions to communicate complex technical engineering concepts across company departments. Designed promotional materials and coordinated corporate video content and production. Managed full corporate website redesign from concept to launch including content creation, asset design, prototyping, collaboration with web agencies, and management approval.
Graphic Design Consultant at Various industries
April 1, 2015 - August 21, 2025Worked directly with clients to define business goals and creative briefs. Applied design strategy to create print and digital design solutions. Designed visual identities, websites, and corporate presentations. Provided excellent customer service and managed project executions. Created marketing materials and coordinated with local printers.
Graphic Design Consultant at Various industries
January 1, 2010 - August 21, 2025Provided graphic design services in Colombia and the USA working with multiple industries. Tasks included logo design, marketing materials, and client collaboration.
Design & Brand Manager at HEMEX AG
March 1, 2025 - September 20, 2025Managed all aspects of the HEMEX AG brand (visuals, brand guidelines, and training employees on brand standards); designed sales, fundraising and project progress presentations with complex graphics and animations; created signage assets for company cars and office building; collaborated with clients on fundraising presentations translating complex scientific content into clear graphics; hosted internships for students; developed, planned, executed and analyzed social media campaigns; prepared confidential content for Board of Directors meetings.
Branding Consultant at GeneLook AG
September 1, 2019 - September 20, 2025Branding consultant for medtech and digital health; development of visual assets and messaging; design of fundraising pitch decks; visualize complex technical content into clear graphics and messaging; designed the whole interface of the GeneLook app applying UX principles and customer journeys; created prototypes and tested the MVP; art-directed freelance designers for the first website launch.
Graphic Design Consultant (Volunteer) at Prabina Stiftung
May 1, 2018 - PresentGraphic design consultant supporting philanthropy and education; branding design for the foundation; marketing support; planning, promotion and execution of fundraising events.
Graphic Designer at EF Education First AG
May 1, 2019 - September 20, 2025Editorial design of various print publications for different countries; ensured all designs comply with EF global design guidelines; design and print production of 30 course catalogs for LATAM; collaboration with Art Directors to approve designs and color proofs for overseas print production; work with sales teams to approve content for catalogs.
Graphic Design Consultant at Various industries
April 1, 2015 - September 20, 2025Graphic design consultancy across Colombia and USA; branding, visual identities and client collaboration.
Graphic Designer & Marketing Coordinator at Framatome BHR SAS (former BHR Group Limited)
November 1, 2013 - September 20, 2025Editorial design of print publications for different countries; ensured designs complied with global guidelines; designed and produced 30 course catalogs for LATAM; collaborated with sales teams on catalog content; supervised color proofs and liaised with printers.
Graphic Design Consultant at Various industries
January 1, 2010 - September 20, 2025Graphic design consultancy across Colombia and USA.
Design & Brand Manager at HEMEX AG
March 1, 2025 - September 20, 2025Managed all aspects of the HEMEX AG brand (visuals, brand guidelines, employee brand training); designed sales, fundraising, and project progress presentations with complex graphics and animations; created signage assets for company cars and office building; collaborated with clients on fundraising presentations, translating complex scientific content into clear visuals; hosted internships; developed and analyzed social media campaigns; prepared confidential content for Board meetings.
Branding Consultant at GeneLook AG
September 1, 2019 - September 20, 2025Branding design for the start-up (brand statement, logo design, visual identity, logo guidelines); managed all brand assets and messaging; designed fundraising pitch decks; visualized complex technical content into clear graphics and messaging; designed the GeneLook app interface applying UX principles and customer journeys; created prototypes and tested the MVP; directed freelance designers for the first website launch.
Design Consultant (Volunteer) at Prabina Stiftung
May 1, 2018 - PresentDeveloped the foundation's visual identity; produced biannual activity reports; supported marketing activities; aided in planning, promotion and execution of fundraising events.
Graphic Design Consultant at Various industries (Basel, Switzerland)
April 1, 2015 - September 20, 2025Provided graphic design services for multiple clients across industries; editorial design for print publications; collaborated with Art Directors to approve designs and color proofs for overseas print production; worked with sales teams on catalog content; presented concepts directly to clients.
Graphic Designer & Marketing Coordinator at Framatome BHR SAS (formerly BHR Group Limited)
November 1, 2013 - September 20, 2025Graphic Designer & Marketing Coordinator for process and fluid engineering; designed print materials and marketing collateral; coordinated with sales teams and video producers; managed the redesign of the corporate website from concept to launch, including asset design, prototyping, agency collaboration, and management sign-off; produced print and digital designs aligned with briefs and business goals.
Graphic Design Consultant at Various industries (Colombia and USA)
January 1, 2010 - September 20, 2025Graphic design services for clients across Colombia and the USA; client-facing design work and project management.
Graphic Designer at EF Education First AG
May 1, 2019 - September 20, 2025Editorial design for EF Education First; ensured compliance with EF global design guidelines; designed and produced print catalogs; collaborated with overseas print production; coordinated with sales teams and content creators; contributed to catalogs and marketing materials.
Design & Brand Manager at HEMEX AG
March 1, 2025 - September 20, 2025Managing all aspects of the HEMEX AG brand (visuals, brand guidelines, and training employees on brand standards); design of sales, fundraising, and project progress presentations with complex graphics and animations; creating signage assets for company cars and office buildings; collaborating with clients on fundraising presentations and translating scientific content into clear visuals; hosting internships for students; planning and analyzing social media campaigns; preparing confidential Board materials.
Branding Consultant at GeneLook AG
September 1, 2019 - September 20, 2025Branding design for the startup (brand statement, logo design, visual identity, logo guidelines); managing all brand visuals and messaging; design of fundraising pitch decks; visualizing complex technical content into clear graphics and messaging; UX/UI design for the GeneLook app, prototypes, and MVP tests; art direction for the first website launch.
Graphic Design Consultant (Volunteer) at Prabina Stiftung
May 1, 2018 - PresentSupport in marketing activities; development of branding and visual materials; production of reports and fundraising collateral; collaboration with senior management on communications.
Graphic Designer & Marketing Coordinator at EF Education First AG
May 1, 2019 - September 20, 2025Editorial design of print publications; ensuring designs comply with global guidelines; design and print production of catalogs (LATAM), collaboration with sales, and approval of content; coordination with art directors; website maintenance and redesign.
Graphic Designer at Framatome BHR SAS (formerly BHR Group Limited)
November 1, 2013 - September 20, 2025Graphic design for process and fluid engineering, coordinating with sales and engineering teams to communicate complex technical concepts visually for marketing materials.
Graphic Design Consultant at Various industries
January 1, 2010 - September 20, 2025Freelance design focusing on branding, print, and digital materials for clients in Colombia and the USA; collaboration with sales teams to align visual identity with business goals.
Graphic Design Consultant at Various industries (Basel, Switzerland)
April 1, 2015 - September 20, 2025Provided freelance graphic design and marketing support across multiple industries; contributed to branding, print production, and digital campaigns.
Branding Designer & Design Manager at HEMEX AG
March 1, 2025 - March 1, 2025Brand leadership for all visuals, brand guidelines, and employee training on brand standards. Design of sales, fundraising, and project progress presentations with complex graphics and animations. Creation of signage assets for company cars and office buildings. Direct collaboration with clients to craft fundraising presentations, translating scientific content into clear visuals. Hosting internships for students pursuing graphic design. Planning, executing, and analyzing social media campaigns. Preparing confidential content for Board of Directors meetings.
Branding Consultant at GeneLook AG
September 1, 2019 - September 1, 2019Branding design and messaging across platforms. Design of fundraising pitch decks and visual storytelling for a medtech/digital health startup. Visualization of complex technical content into clear graphics and messaging. Designing the app interface with UX principles and customer journeys; creating prototypes and testing MVP. Art directing freelance designers for the launch of the first website for the app.
Graphic Design Consultant (Volunteer) at Prabina Stiftung
May 1, 2018 - October 30, 2025Developing the foundation's visual identity; producing biannual activity updates; supporting marketing activities; planning, promotion, and execution of fundraising events; hosting internships for aspiring graphic designers.
Graphic Design Consultant at Various industries
April 1, 2015 - April 1, 2015Graphic design and marketing communications for a variety of clients across Basel; responsible for editorial design, print collateral, and digital assets; collaboration with sales teams on catalogs and marketing materials.
Graphic Designer & Marketing Coordinator at Framatome BHR SAS (formerly BHR Group Limited)
November 1, 2013 - November 1, 2013Design of engineering communications; development of print and digital marketing materials; coordination with sales teams and video production; leadership in the redesign of the corporate website from concept to launch; asset design and proofs with printers.
Graphic Design Consultant at Various industries
January 1, 2010 - January 1, 2010Graphic design consultancy across Colombia and the USA; client communication, branding, and print/digital collateral for a range of industries.
Graphic Designer at EF Education First AG
May 1, 2019 - May 1, 2019Editorial design of print publications for various countries; ensured designs complied with EF global design guidelines; print production of course catalogs; collaboration with sales for content approval; website maintenance and asset design.
Education
Master of Fine Arts in Graphic Design at Iowa State University
January 1, 2006 - January 1, 2008Bachelor in Advertising and Marketing at Universidad Santiago de Cali
January 1, 1999 - January 1, 2003Master of Fine Arts in Graphic Design at Iowa State University
January 11, 2030 - January 1, 2008Bachelor in Advertising and Marketing at Universidad Santiago de Cali
January 11, 2030 - January 1, 2003Master of Fine Arts in Graphic Design at Iowa State University
January 11, 2030 - January 1, 2008Bachelor in Advertising and Marketing at Universidad Santiago de Cali
January 11, 2030 - January 1, 2003Master of Fine Arts in Graphic Design at Iowa State University
January 11, 2030 - January 1, 2008Bachelor in Advertising and Marketing at Universidad Santiago de Cali
January 11, 2030 - January 1, 2003Master of Fine Arts in Graphic Design at Iowa State University
January 11, 2030 - January 1, 2008Bachelor in Advertising and Marketing at Universidad Santiago de Cali
January 11, 2030 - January 1, 2003Certified Brand Specialist Level C Online course and workshop at Online
January 1, 2022 - October 30, 2025Qualifications
Certified Brand Specialist Level C
January 1, 2022 - August 21, 2025Certified Brand Specialist Level C
January 1, 2022 - September 20, 2025Certified Brand Specialist Level C
January 1, 2022 - September 20, 2025Certified Brand Specialist Level C
January 11, 2030 - January 1, 2022Certified Brand Specialist Level C
January 11, 2030 - January 1, 2022Certified Brand Specialist Level C
January 1, 2022 - October 30, 2025Industry Experience
Education, Healthcare, Life Sciences, Non-Profit Organization, Professional Services, Software & Internet, Media & Entertainment, Manufacturing
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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