I am a Digital Marketing and SEO/SEA specialist with 3.5 years of experience growing brands through strategic planning, performance-driven campaigns, and results-focused reporting. Skilled in managing Meta, Instagram, Google, and LinkedIn ads, with hands-on experience in lead generation, conversion, and retargeting. I’m proficient in setting up and optimizing Meta Pixel, Google Tag Manager, and GA4 to track campaign performance accurately. I excel at analyzing campaign data and breaking it down in a simple, clear way so clients can make informed decisions. Experienced in SEO (technical, on-page, and off-page), copywriting, and content strategy, with a proven record of improving rankings and visibility in English, Dutch, and German markets. I’m passionate about delivering real results through smart strategy and execution, while effectively using CMS platforms, design tools, and AI to enhance marketing efforts.…

Brenda Cherusta Tendet

I am a Digital Marketing and SEO/SEA specialist with 3.5 years of experience growing brands through strategic planning, performance-driven campaigns, and results-focused reporting. Skilled in managing Meta, Instagram, Google, and LinkedIn ads, with hands-on experience in lead generation, conversion, and retargeting. I’m proficient in setting up and optimizing Meta Pixel, Google Tag Manager, and GA4 to track campaign performance accurately. I excel at analyzing campaign data and breaking it down in a simple, clear way so clients can make informed decisions. Experienced in SEO (technical, on-page, and off-page), copywriting, and content strategy, with a proven record of improving rankings and visibility in English, Dutch, and German markets. I’m passionate about delivering real results through smart strategy and execution, while effectively using CMS platforms, design tools, and AI to enhance marketing efforts.…

Available to hire

I am a Digital Marketing and SEO/SEA specialist with 3.5 years of experience growing brands through strategic planning, performance-driven campaigns, and results-focused reporting. Skilled in managing Meta, Instagram, Google, and LinkedIn ads, with hands-on experience in lead generation, conversion, and retargeting. I’m proficient in setting up and optimizing Meta Pixel, Google Tag Manager, and GA4 to track campaign performance accurately.

I excel at analyzing campaign data and breaking it down in a simple, clear way so clients can make informed decisions. Experienced in SEO (technical, on-page, and off-page), copywriting, and content strategy, with a proven record of improving rankings and visibility in English, Dutch, and German markets. I’m passionate about delivering real results through smart strategy and execution, while effectively using CMS platforms, design tools, and AI to enhance marketing efforts.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert

Language

English
Advanced

Work Experience

Digital Marketer at Upmention.nl
April 1, 2025 - August 21, 2025
Led organic marketing efforts that increased organic traffic by 35% using Ahrefs and SEMrush. Achieved top 3 search rankings for over 10 keywords in English, Dutch, and German campaigns. Boosted lead conversions by 20% through optimized CTAs and SEO content. Improved session duration by 40% and reduced bounce rate by 25% via technical SEO audits. Increased search visibility by over 50% through backlinks and multilingual strategies. Led full website relaunch coordinating developers and SEO specialists ensuring organized, on-time launch. Managed Google Ads campaigns generating over €420,000 in conversion value and Meta Ads that increased conversion rates by 30%. Launched LinkedIn Ads and Google Ads campaigns for various clients, significantly increasing site visits, qualified leads, and revenue.
Digital Journalist at Kenyans.co.ke
September 1, 2021 - August 21, 2025
Wrote SEO-optimized news articles and sports features to improve site visibility. Managed social media content calendars and boosted audience engagement. Developed fast-paced editorial, SEO, and digital storytelling skills.
Media Student - Writer/Editor at Mount Kenya University
December 1, 2020 - August 21, 2025
Created and managed The Lady Diary, a blog promoting mental wellness and lifestyle education for Gen Z. Contributed editorial content and photography for the university website. Assisted in broadcast production, sound mixing, and event coverage.

Education

Bachelor of Mass Communication & Media Studies at Mount Kenya University
January 1, 2019 - December 1, 2020

Qualifications

Mobile Software Development and Entrepreneurship Program (MIT)
January 1, 2018 - August 1, 2025
ALX AI training – practical skills for AI use in modern work
July 1, 2024 - September 1, 2024
Google Ads Search & Display Certified
January 11, 2030 - August 21, 2025
LinkedIn Marketing Strategy Certified
January 11, 2030 - August 21, 2025

Industry Experience

Software & Internet, Travel & Hospitality, Professional Services, Media & Entertainment, Retail