Available to hire
I am an experienced digital marketing professional specializing in paid social and programmatic advertising with over seven years in the industry. I enjoy leading teams and building strategic campaigns that use data to drive results, managing budgets effectively, and fostering strong client relationships across various channels including social, programmatic, SEM, and SEO.
My background includes strategic media planning, campaign management, data analysis, and the development and implementation of tracking systems. I am passionate about mentoring and developing teams, streamlining campaign processes, and using technology to optimize marketing performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
German
Beginner
Work Experience
Paid Social & Programmatic Director at INNOCEAN WORLDWIDE Europe
January 1, 2024 - PresentLeading and mentoring a team of paid social and programmatic traders, data analysts, and ad operations positions. Developing client relationships, providing strategic leadership for paid social and programmatic channels, and managing advertising budgets.
Senior Social & Programmatic Manager at INNOCEAN WORLDWIDE Europe
January 1, 2024 - August 21, 2025Created strategy and media planning for social and programmatic campaigns, including cross-channel campaigns integrating radio and television. Led client relationships, managed programmatic and paid social campaigns including setup, optimization, and reporting, and built data systems for reporting and knowledge generation.
Senior Campaign & Performance Manager at CENTILI LTD.
January 1, 2022 - August 21, 2025Developed digital strategy and media plans incorporating social media, programmatic, SEM, and SEO with a funnel approach from branding to performance. Managed campaigns and developed data analysis and reporting along with tracking strategy including pixel and tag creation and audience retargeting.
Senior Campaign Manager at INNOCEAN WORLDWIDE Europe
December 1, 2020 - August 21, 2025Key member in establishing the ad tech team, defining processes and reporting systems. Created strategies and media plans for social and programmatic campaigns with involvement in whole media plans. Managed social and programmatic campaign setup, optimization, reporting, client collaboration with platforms, and tracking strategy implementation.
Senior Account Manager at esome advertising technologies GmbH
November 30, 2019 - August 21, 2025Developed social media and programmatic advertising strategies focusing on cross-channel and full-funnel strategies for eCommerce and Automotive clients. Managed campaign setup, optimization, reporting system development, tracking and tagging, and team mentoring.
Social Media Account Manager at esome advertising technologies GmbH
December 1, 2018 - August 21, 2025Implemented social media strategies aligned with client business goals, set specific objectives and reported ROI. Created campaigns across multiple platforms including Meta, X, LinkedIn, TikTok, Pinterest, and Snapchat. Managed client pitching, onboarding, and tracking strategy implementation.
Funnel Expert Digital Project Manager
May 1, 2017 - August 21, 2025Managed sales funnel, PPC, and CRO projects including those for Neil Patel's clients. Conducted competition and industry analysis, target audience analysis, and developed digital marketing strategies. Oversaw project execution, optimization, reporting, resource planning, and quality control.
Account Manager at MikroElektronika d.o.o.
September 1, 2016 - August 21, 2025Managed and developed website sales, expanded relationships with worldwide distributors and key customers, generated and qualified sales leads, conducted market research, and broadened distributor network in local markets with growth potential.
Junior Financial Planner at Capital Australis d.o.o.
September 1, 2014 - August 21, 2025Created financial plans to implement financial strategies and meet long and short term goals for individuals, trust funds, and companies in the Australian financial planning market. Focused on investment portfolio construction based on client risk profiles.
Project Management Assistant at Dahlia d.o.o.
October 1, 2013 - August 21, 2025Created project plans for new product releases including phases, activities, duration, and resource estimation. Prepared documentation, monitored and updated project plans ensuring milestones were met on time and within budget.
Paid Social & Programmatic Director at INNOCEAN WORLDWIDE Europe
January 1, 2024 - PresentLeading and mentoring the team of paid social & programmatic traders, data analysts, and adops positions; developing client relationships; serving as strategic lead for paid social and programmatic channels; managing and developing advertising budgets.
Senior Social & Programmatic Manager at INNOCEAN WORLDWIDE Europe
January 1, 2024 - August 21, 2025Created strategies and media plans for social and programmatic campaigns, participated in comprehensive media planning including radio and television. Led client relationships and managed cross-channel campaigns. Handled programmatic and paid social campaign setup, optimization, and reporting. Developed a data system for reporting and knowledge generation.
Senior Campaign & Performance Manager at CENTILI LTD.
January 1, 2022 - August 21, 2025Created digital strategies and media plans including social media, programmatic, SEM, and SEO. Managed funnel approach campaigns from branding to performance. Developed data analysis and reporting tools. Implemented digital tracking strategies with pixel and tag setup via tag manager and retargeting audience creation.
Senior Campaign Manager at INNOCEAN WORLDWIDE Europe
December 1, 2020 - August 21, 2025Was among the first to establish an ad tech team defining processes, reporting systems, and onboarding new members. Created strategies for social & programmatic campaigns, participated in full media planning. Managed campaign setup, optimization, reporting, and client development in collaboration with major platforms. Developed and implemented tracking and retargeting strategies.
Senior Account Manager at esome advertising technologies GmgH
November 1, 2019 - August 21, 2025Created social media and programmatic advertising strategies, focusing on cross-channel full-funnel strategies for eCommerce and Automotive clients. Managed campaign setup and optimization, developed extensive reporting systems, specialized in tracking and tagging, and mentored team members.
Social Media Account Manager at esome advertising technologies GmgH
December 1, 2018 - August 21, 2025Implemented social media strategies aligning with client business goals, set objectives and reported on ROI. Created campaigns on multiple platforms including Meta, X, LinkedIn, TikTok, Pinterest, and Snapchat. Pitched and onboarded new clients and developed tracking strategies with pixel and tag implementation and retargeting.
Funnel Expert Digital Project Manager at esome advertising technologies GmgH
May 1, 2017 - August 21, 2025Managed sales funnel, PPC, and CRO projects including client projects from Neil Patel. Conducted competition and industry analysis, target audience analysis, and developed digital marketing strategies. Responsible for project planning, execution, optimization, reporting, and resource management.
Account Manager at MikroElektronika d.o.o.
September 1, 2016 - August 21, 2025Managed and developed website sales, maintained and expanded relationships with worldwide distributors and key customers. Generated and qualified sales leads, conducted market research focusing on end user behaviors and market differences. Broadened distributor network by researching high growth local markets.
Junior Financial Planner at Capital Australis d.o.o.
September 1, 2014 - August 21, 2025Developed financial plans aiming to implement financial strategies meeting long and short term goals for individuals and companies, specializing in the Australian financial market. Provided investment portfolio advice based on client risk profiles and financial goals.
Project Management Assistant at Dahlia d.o.o.
October 1, 2013 - August 21, 2025Created project plans for new product releases using MS Project, defining project phases, activities, durations, and resource needs. Prepared documentation, monitored and updated project plans to ensure milestones were achieved on time and within budget.
Education
Master studies at Faculty of Organizational Sciences, University of Belgrade
January 1, 2009 - January 1, 2014Bachelor of Science at Faculty of Organizational Sciences, University of Belgrade
January 1, 2009 - January 1, 2014Master studies at FACULTY OF ORGANIZATIONAL SCIENCES, University of Belgrade
January 1, 2009 - January 1, 2014Bachelor of Science at FACULTY OF ORGANIZATIONAL SCIENCES, University of Belgrade
January 1, 2009 - January 1, 2014Qualifications
IPMA Certificate - Level D (Certified Project Management Associate)
January 11, 2030 - August 21, 2025IPMA certificate - Level D (Certified Project Management Associate)
January 11, 2030 - August 21, 2025Industry Experience
Professional Services, Retail, Software & Internet, Media & Entertainment, Financial Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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