I am a multidisciplinary Creative Director with over 15 years of experience creating bold, insight-driven brand experiences for a range of clients from global names to startups. I specialize in crafting compelling narratives and holistic design solutions that span digital, print, and spatial touchpoints. Throughout my career, I've built strong collaborations and led teams to successfully execute projects on time and within budget. My expertise spans luxury fashion, beauty, travel, hospitality, art, wellness, real estate, and lifestyle brands. I pride myself on being a proven leader and a clear communicator with strong business and consumer intuition, adept at steering projects from initial concept through to final execution while meeting strategic goals and deadlines.

Cinzia Pais

I am a multidisciplinary Creative Director with over 15 years of experience creating bold, insight-driven brand experiences for a range of clients from global names to startups. I specialize in crafting compelling narratives and holistic design solutions that span digital, print, and spatial touchpoints. Throughout my career, I've built strong collaborations and led teams to successfully execute projects on time and within budget. My expertise spans luxury fashion, beauty, travel, hospitality, art, wellness, real estate, and lifestyle brands. I pride myself on being a proven leader and a clear communicator with strong business and consumer intuition, adept at steering projects from initial concept through to final execution while meeting strategic goals and deadlines.

Available to hire

I am a multidisciplinary Creative Director with over 15 years of experience creating bold, insight-driven brand experiences for a range of clients from global names to startups. I specialize in crafting compelling narratives and holistic design solutions that span digital, print, and spatial touchpoints. Throughout my career, I’ve built strong collaborations and led teams to successfully execute projects on time and within budget.

My expertise spans luxury fashion, beauty, travel, hospitality, art, wellness, real estate, and lifestyle brands. I pride myself on being a proven leader and a clear communicator with strong business and consumer intuition, adept at steering projects from initial concept through to final execution while meeting strategic goals and deadlines.

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Language

English
Fluent
Italian
Fluent

Work Experience

Creative Director - Founder at Studio Pais
January 1, 2010 - Present
Founder and Creative Director of my multidisciplinary design studio collaborative. Consulting with various brands and managing personal client projects, relationships, and accounts. Specializing in creative direction, art direction, design, concept development, branding, packaging, signage/environment, digital strategy, prepress/print production. Management responsibilities include production, budgets, teams, pitches, photoshoots, and casting. Worked with clients such as Hard Rock Hotel, Century 21, General Electrics, BEC Cafe, Skinny Girl, and more.
Creative Director at Century 21 Department Stores
December 31, 2017 - August 21, 2025
Senior Art Director & Branding Consultant on the C21Status new credit card program. Responsible for the concept and development of the new brand identity, various collateral, in-store signage, kiosk, and environmental graphics for all stores nationwide.
Senior Art Director at O Group
December 31, 2012 - August 21, 2025
Art direction, concept development, branding, and design on various luxury projects. Managed photoshoot and styling. Clients included Salvatore Ferragamo, Isabella Fiore, Remy Martin Diageo, Robert Marc.
Art Director at Johnson & Johnson
December 31, 2008 - August 21, 2025
Art direction, concept development, and pre-production for Women’s Health and Personal Care Products. Developed information design, identity systems, branding, and illustration for mass market products globally. Clients included Aveeno, Acuvue, Listerine, Carefree, and K-Y.
Art Director at Radical Media
December 31, 2008 - August 21, 2025
Art direction for John Hardy Jewelry brand. Developed and repositioned creative branding including advertising, direct mail, print collateral, packaging, and web design. Managed principal design team and supervised photo retouching, material selection, and pre-press production.
Art Director at Landor
December 31, 2008 - August 21, 2025
Art direction for beauty and hair care products. Responsible for concept and design repositioning of packaging systems and tiers, POP design, and in-store graphics. Managed design teams and coordinated incoming projects. Clients included Clairol and Smirnoff Vodka.
Art Director at Yard
December 31, 2006 - August 21, 2025
Art direction for Gap Kids branding. Developed concepts and designs including direct mail, packaging, in-store signage, and POS-POP displays. Clients included GAP, Bobbi Brown, Henri Bendel, and John Varvatos.
Senior Designer at Kraftworks
December 31, 2005 - August 21, 2025
Senior designer for multiple lifestyle brands. Developed concept and design for branding collateral including packaging, in-store signage, direct mail, web, and sizzles for broadcast. Managed client projects. Clients included Hanes, Cointreau Global, Voss Water, and Vespa.
Senior Designer at Grey Group
December 31, 2003 - August 21, 2025
Senior design for W Hotels Global brand. Designed and developed branding collateral including brochures, invitations, direct mail, signage, and packaging. Managed and led the principal design team including designers, photographers, stylists, production, and account management.
Junior Designer at BCBG Max Azria
December 31, 2001 - August 21, 2025
In-house designer for BCBG marketing department. Developed concept for marketing materials including invites, labels, packaging, signage, advertising, and web. Co-managed principal design team and collaborations. Supervised prepress and color matching for print collateral.
Creative Director - Founder at Studio Pais
January 1, 2010 - Present
Founder of a multidisciplinary design studio collaborative specializing in Creative Direction, Art Direction, Design, Concept Development, Branding, Packaging, Signage/Environment, Digital Strategy, and Prepress/Print Production. Responsible for consulting with various brands, managing client projects, relationships, and accounts. Managed production, budgets, teams, pitches, photoshoots, and casting. Clients include Hard Rock Hotel, Century21, General Electrics, BEC Cafe, KE & Company, Skinny Girl, Allison Cheston, SPD Kids, Micro Health Ago Restaurant Group, Lexi Design Beauty & Spa.
Creative Director at Century 21 Department Stores - New York
December 31, 2017 - August 21, 2025
Senior Art Director & Branding Consultant for the C21Status new credit card program. Responsible for concept and development of the new brand identity, miscellaneous collateral, in-store signage, kiosks, and environmental graphics for all stores nationwide.
Senior Art Director at O Group - New York
December 31, 2012 - August 21, 2025
Art direction, concept development, branding and design on various luxury projects. Managed photoshoot and styling. Worked with clients such as Salvatore Ferragamo, Isabella Fiore, Remy Martin Diageo, Robert Marc.
Art Director at Johnson & Johnson - New York
December 31, 2008 - August 21, 2025
Art direction, concept development, and pre-production for Women’s Health and Personal Care Products. Developed information design, identity systems, branding and illustration for mass market products on a global scale. Clients include Aveeno, Acuvue, Listerine, Carefree, K-Y.
Art Director at Radical Media - New York
December 31, 2008 - August 21, 2025
Art direction for John Hardy Jewelry including development, design, and repositioning of creative branding such as advertising, direct mail, print collateral, packaging, web design. Managed principal design team, directed photo retouching, material selection and pre-press production. Delivered extensive client presentations.
Art Director at Landor - New York
December 31, 2008 - August 21, 2025
Art direction for beauty and hair care products including concept and design repositioning of packaging and POP designs and in-store graphics. Managed design team and project coordination. Clients included Clairol and Smirnoff Vodka.
Art Director at Yard - New York
December 31, 2006 - August 21, 2025
Art direction for Gap Kids branding; concept and design development including direct mail, packaging, in-store signage, POS & POP displays. Clients included GAP, Bobbi Brown, Henri Bendel, John Varvatos.
Senior Designer at Kraftworks - New York
December 31, 2005 - August 21, 2025
Senior design for multiple lifestyle brands including concept and design development of branding collateral such as packaging, in-store signage, direct mail, web and broadcast sizzles. Managed and coordinated incoming client projects. Clients: Hanes, Cointreau Global, Voss Water, Vespa.
Senior Designer at Grey Group - New York
December 31, 2003 - August 21, 2025
Senior design for global brand W Hotels. Developed branding collateral including brochures, invitations, direct mail, signage, and packaging. Led design team including designers, photographers, stylists, production, and account management.
Junior Designer at BCBG Max Azria - Los Angeles
December 31, 2001 - August 21, 2025
In-house designer for BCBG marketing department. Developed concepts for marketing materials including invites, labels, packaging, signage, advertising, and web. Co-managed design team and collaborations with photographers, stylists, and producers. Supervised prepress and color matching for print collateral.

Education

Bachelor of Fine Arts in Graphic and Packaging Design at Art Center College of Design
September 1, 1995 - June 1, 1999
Bachelor of Fine Arts in Graphic and Packaging Design at Art Center College of Design - Pasadena, CA
January 1, 1995 - January 1, 1999

Qualifications

Mohawk Paper Award: W Hotels Outstanding Achievement in Graphic Arts
January 11, 2030 - August 21, 2025
Art Center College of Design, Honors Recipient
January 11, 2030 - August 21, 2025
Mohawk Paper Award: W Hotels “Outstanding Achievement in Graphic Arts”
January 11, 2030 - August 21, 2025
Art Center College of Design, Honors Recipient
January 11, 2030 - August 21, 2025

Industry Experience

Consumer Goods, Travel & Hospitality, Retail, Professional Services, Real Estate & Construction, Healthcare, Media & Entertainment, Life Sciences, Financial Services