I am Sophie Älfvåg, an experienced art director and graphic designer based in Göteborg, Sweden. With a background in design and multimedia from Göteborgs Universitet and Burg Gebichenstein in Germany, I have developed a strong skillset in digital and print design, concept art, and creative leadership. Over the years, I have contributed to various projects in the media and entertainment and retail sectors, delivering visually compelling solutions. I thrive on blending creativity with technical skills, having expertise in Adobe Suite tools along with motion graphics and social media video production. I enjoy steering projects from concept to execution and continuously expanding my knowledge through courses like color psychology and motion graphics. My passion is to create impactful designs that tell stories and engage audiences effectively.

Sophie Älfvåg

I am Sophie Älfvåg, an experienced art director and graphic designer based in Göteborg, Sweden. With a background in design and multimedia from Göteborgs Universitet and Burg Gebichenstein in Germany, I have developed a strong skillset in digital and print design, concept art, and creative leadership. Over the years, I have contributed to various projects in the media and entertainment and retail sectors, delivering visually compelling solutions. I thrive on blending creativity with technical skills, having expertise in Adobe Suite tools along with motion graphics and social media video production. I enjoy steering projects from concept to execution and continuously expanding my knowledge through courses like color psychology and motion graphics. My passion is to create impactful designs that tell stories and engage audiences effectively.

Available to hire

I am Sophie Älfvåg, an experienced art director and graphic designer based in Göteborg, Sweden. With a background in design and multimedia from Göteborgs Universitet and Burg Gebichenstein in Germany, I have developed a strong skillset in digital and print design, concept art, and creative leadership. Over the years, I have contributed to various projects in the media and entertainment and retail sectors, delivering visually compelling solutions.

I thrive on blending creativity with technical skills, having expertise in Adobe Suite tools along with motion graphics and social media video production. I enjoy steering projects from concept to execution and continuously expanding my knowledge through courses like color psychology and motion graphics. My passion is to create impactful designs that tell stories and engage audiences effectively.

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Language

Swedish
Fluent
English
Fluent

Work Experience

Art Director / Creative Lead at Göteborg Film Festival
January 1, 2023 - Present
Leading the creative direction and art direction for projects related to the Göteborg Film Festival, ensuring that all visual communications and promotional materials meet high standards and resonate with the festival audience.
Graphic Designer at Mycorena AB
December 31, 2022 - August 21, 2025
Responsible for producing graphic designs for various company communications, branding, and marketing projects to support the organization's corporate identity and public relations.
Grafisk Formgivare at ICA Reklam
December 31, 2022 - August 21, 2025
Created graphic design materials for ICA advertisements and promotional campaigns, adapting concepts and visuals suitable for retail and consumer engagement.
Art Director at Gunnarsons Specialkonditori
January 1, 2022 - Present
Directed visual communications and branding for the special confectionery company, overseeing design and advertising efforts.
Digital Art Director at Den svenska björnstammen
December 31, 2025 - August 21, 2025
Managed the digital art direction for the band Den svenska björnstammen, coordinating digital visuals and content to support the band’s image and promotional materials.
Art Director at Fusion Experience
December 31, 2021 - August 21, 2025
Led art direction in various projects including branding and creative concept development for clients, ensuring a cohesive visual language.
Concept Art Director at Jula AB
December 31, 2020 - August 21, 2025
Developed concept art and directed creative art projects for Jula AB, focusing on visual concepts that enhanced product marketing and campaigns.
Concept Art Director at Intersport Sverige AB
December 31, 2020 - August 21, 2025
Directed and created concept art and designs to support marketing strategies for Intersport Sverige AB, focusing on sports retail campaigns.
Grafisk Formgivare at Mio AB
December 31, 2018 - August 21, 2025
Produced graphic design work supporting Mio AB’s product advertising and retail communications.
Originalare at Jula AB
December 31, 2016 - August 21, 2025
Responsible for original artwork production, preparing materials for print and digital use in Jula AB’s marketing and advertising projects.

Education

Degree in Design (180hp) at Högskolan för design och konsthantverk, Göteborgs Universitet
January 1, 2010 - January 1, 2013
Multimedia/Kommunikationsdesign at Burg Gebichenstein, Halle, Tyskland
January 1, 2012 - December 31, 2012
Konstnärlig grundutbildning at KV-konstskola, Göteborg
January 1, 2010 - December 31, 2010
Inredning & Design at Art College, Göteborg
January 1, 2008 - December 31, 2009

Qualifications

Körkort B
January 1, 2023 - December 31, 2025
Rörligt i sociala medier
January 1, 2025 - August 21, 2025
Färgpsykologi & färgkombinationer
January 1, 2022 - August 21, 2025
Motion Graphics Course
January 1, 2020 - August 21, 2025

Industry Experience

Media & Entertainment, Retail, Education, Professional Services, Software & Internet