Available to hire
I am a performance-driven media buyer with over 4 years of experience managing paid advertising campaigns across platforms like Meta Ads, Google Ads, TikTok Ads, and Snapchat. I specialize in optimizing ad spend to achieve 5x-8x ROI, reducing CPA, and improving conversion rates through data-driven decisions and A/B testing. My background combines technical know-how, leadership skills, and collaboration in both freelance and international markets, making me a strong communicator and team coordinator.
I have successfully managed budgets ranging from $15k monthly to over a million USD total, executed multi-channel campaigns, and delivered impactful marketing strategies targeting diverse markets including Saudi Arabia and Morocco. I continuously seek to learn new tools, skills, and trends to enhance marketing effectiveness and drive measurable business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Arabic
Fluent
English
Advanced
French
Advanced
Work Experience
Senior Media Buyer at Freelance Worldwide
January 1, 2020 - PresentManaged 50 advertising campaigns with total budgets exceeding $1,000,000 USD. Achieved ROI of 5x–8x, reduced CPA by 30%, and reached conversion rates of 20% on optimized campaigns. Created and tested over 300 headlines and CTAs across different verticals. Executed multi-channel campaigns resulting in 20% overall ad performance increase. Collaborated with 10 video and copy creators for ad campaigns. Delivered monthly analytics dashboards and CRO recommendations using Google Analytics and Slimsh.com.
Media Buyer at Slimsh.com Saudi Arabia
January 1, 2023 - PresentSupervised a $15k monthly budget for digital marketing campaigns. Planned and executed 360° digital marketing strategies targeting the Saudi Arabia market. Supervised paid ad campaigns across Google, TikTok, and Snapchat, generating up to 7x ROI. Improved conversion rates to 10% through optimized landing pages, creative testing, and funnel adjustments. Conducted A/B testing on over 50 creatives, improving conversion rates by 25% through data-driven decisions. Achieved a 30% increase in email open rates by revamping content strategy using personalized emails.
Digital Campaign Manager at Marc Perfo Casablanca, Morocco
January 1, 2022 - PresentIncreased client engagement by 30% through targeted digital campaigns for local and enterprise clients. Boosted lead generation by 25% by improving ad segmentation and optimizing forms. Directed the brand's online presence, increasing traffic by 3x within six months. Improved marketing effectiveness by 20% through collaborative strategy planning and monthly KPI reporting.
Digital Campaign Manager at Abdulaziz A. Alkanhal CPA Riyadh, Saudi Arabia
January 1, 2023 - PresentBuilt and launched 20 campaigns targeting CFOs, business owners, and finance leads in KSA. Achieved a 3x increase in Marketing Qualified Leads (MQLs) through refined audience segmentation and ad optimization. Reduced average CPC by 25% through optimization and negative keywords strategy. Improved landing page conversion rate from 4% to 11.4% by aligning copy, CTA, and keyword relevance. Managed monthly ad budgets of $1,000 with acquisition costs under $18 per MQL. Delivered strategic dashboards using Google Analytics, UTM tracking, and LinkedIn Campaign Manager to enhance executive decision-making.
Marketing Intern at Forever Living Morocco, Morocco
December 31, 2019 - August 21, 2025Boosted health and beauty product sales by 10% through successful local promotional campaigns. Enhanced community awareness by reaching more than 200 attendees via planned social events and impactful digital content.
Freelance Worldwide Media Buyer & Digital Strategist
January 1, 2020 - PresentManaged ad budgets totaling over $1,000,000 USD achieving ROI of 5x–8x, cut CPA by 30%, and reached 20% conversion rates on optimized campaigns. Created and tested over 300 headlines and CTAs across different verticals. Executed multi-channel campaigns increasing overall ad performance by 20%. Collaborated with 10 video and copy creatives for campaigns. Delivered monthly analytics dashboards and CRO recommendations using Google Analytics.
Media Buyer at Slimsh .com, Saudi Arabia
January 1, 2023 - PresentSupervised a $15k monthly budget for digital marketing campaigns. Planned and executed 360° digital marketing strategies targeting the Saudi Arabia market. Managed paid ad campaigns across Google, TikTok, and Snapchat, generating up to 7x ROI. Improved conversion rates to 10% via optimized landing pages, creative testing, and funnel adjustments. Conducted A/B testing on over 50 creatives, improving conversion rates by 25% through data-driven decisions. Achieved 30% increase in email open rates by revamping content strategy using personalized emails.
Digital Campaign Manager at Marc Perfor Casablanca, Morocco
January 1, 2022 - PresentIncreased client engagement by 30% through launching targeted digital campaigns for local and enterprise clients. Boosted lead generation by 25% by improving ad segmentation and optimizing forms. Directed the brand’s online presence, increasing traffic by 3x within six months. Enhanced marketing effectiveness by 20% through collaborative strategy planning and monthly KPI reporting.
Digital Campaign Manager at Abdulaziz A. Alkanhal CPA Riyadh, Saudi Arabia
January 1, 2023 - PresentBuilt and launched 20 CFO, business owner, and finance leads campaigns in KSA. Achieved 3x increase in MQLs through refined audience segmentation and ad optimization. Reduced average CPC by 25% (from $2.40 to $0.90) via optimization and negative keywords strategy. Improved landing page conversion rates from 4% to 11.4% by aligning copy, CTA, and keyword relevance. Managed monthly ad budgets of $1,000 keeping acquisition cost under $18 per MQL. Delivered strategic dashboards using Google Analytics, UTM tracking, and LinkedIn Campaign Manager to enhance executive decision-making.
Marketing Intern at Forever Living Morocco
December 31, 2019 - August 21, 2025Boosted health & beauty product sales by 10% through successful local promotional campaigns. Enhanced community awareness by reaching more than 200 attendees via planned social events and impactful digital content.
Freelance Worldwide Media Buyer & Digital Strategist
January 1, 2020 - PresentManaged over 50 paid advertising campaigns with total ad budgets exceeding $1,000,000 USD. Achieved ROI of 5x–8x while cutting CPA by 30%, and reached conversion rates of up to 20% on optimized campaigns. Created and tested over 300 headlines and CTAs across various verticals. Executed multi-channel campaigns resulting in a 20% increase in overall ad performance. Collaborated with 10 video and copy creators for ad campaigns and delivered monthly analytics dashboards and CRO recommendations using Google Analytics.
Media Buyer at Slimsh.com Saudi Arabia
January 1, 2023 - PresentSupervised a $15k monthly budget for digital marketing campaigns targeting the Saudi Arabia market. Planned and executed 360° digital marketing strategies. Managed paid ad campaigns across Google, TikTok, and Snapchat, generating up to 7x ROI. Improved conversion rates to 10% through optimized landing pages, creative testing, and funnel adjustments. Conducted A/B testing on over 50 creatives, improving conversion rates by 25% via data-driven decisions. Achieved a 30% increase in email open rates by revamping content strategy using personalized emails.
Digital Campaign Manager at Marc Perfo Casablanca, Morocco
January 1, 2022 - PresentIncreased client engagement by 30% by launching targeted digital campaigns for local and enterprise clients. Boosted lead generation by 25% through better ad segmentation and optimized forms. Directed the brand’s online presence, increasing traffic by 3x within six months. Enhanced marketing effectiveness by 20% through collaborative strategy planning and monthly KPI reporting.
Digital Campaign Manager at Abdulaziz A. Alkanhal CPA, Riyadh, Saudi Arabia
January 1, 2023 - PresentBuilt and launched 20 CFO, business owners, and finance leads campaigns in KSA. Achieved a 3x increase in MQLs through refined audience segmentation and ad optimization. Reduced average CPC by 25% (from $2.40 to $0.90) via optimization and negative keywords. Improved landing page conversion rate from 4% to 11.4% by aligning copy, CTAs, and keyword relevance. Managed monthly ad budgets of $1,000 with acquisition costs under $18 per MQL. Delivered strategic dashboards using Google Analytics, UTM tracking, and LinkedIn Campaign Manager to enhance executive decision-making.
Marketing Intern at Forever Living Morocco, Morocco
December 31, 2019 - August 21, 2025Boosted health and beauty product sales by 10% through successful local promotional campaigns. Enhanced community awareness by reaching more than 200 attendees via planned social events and impactful digital content.
Education
Baccalaureate at Abidar al Ghrifari High School
January 1, 2019 - January 1, 2019Fundamentals of Digital Marketing Certification at Google
January 1, 2020 - January 1, 2020Digital Marketing Certification at HubSpot Academy
January 1, 2020 - January 1, 2020Email Marketing Certification at HubSpot Academy
January 1, 2020 - January 1, 2020Social Media Marketing Certification at HubSpot Academy
January 1, 2021 - January 1, 2021SEO Certification at Google
January 1, 2022 - January 1, 2022Google Digital Marketing & E-commerce Professional Certificate at Coursera
January 1, 2022 - January 1, 2022Copywriting Certification at Coursera
January 1, 2022 - January 1, 2022Social Media Marketing Certification at SKILLS
January 1, 2022 - January 1, 2022Baccalaureate at Abidar Al Ghifari High School
January 11, 2030 - January 1, 2019Fundamentals of Digital Marketing at Google
January 1, 2020 - August 21, 2025Digital Marketing Certification at HubSpot Academy
January 1, 2020 - August 21, 2025Email Marketing Certification at HubSpot Academy
January 1, 2020 - August 21, 2025Social Media Marketing Certification at HubSpot Academy
January 1, 2021 - August 21, 2025SEO Certification at Google
January 1, 2022 - August 21, 2025Google Digital Marketing & E-commerce Professional Certificate at Coursera
January 1, 2022 - August 21, 2025Copywriting Certification at Coursera
January 1, 2022 - August 21, 2025Social Media Marketing Certification at SKILLSHARE
January 1, 2022 - August 21, 2025Baccalaureate at Abidar alghifari high school
January 1, 2019 - January 1, 2019Fundamentals of Digital Marketing at Google
January 1, 2020 - January 1, 2020Digital Marketing Certification at HubSpot Academy
January 1, 2020 - January 1, 2020Email Marketing Certification at HubSpot Academy
January 1, 2020 - January 1, 2020Social Media Marketing Certification at HubSpot Academy
January 1, 2021 - January 1, 2021SEO Certification at Google
January 1, 2022 - January 1, 2022Google Digital Marketing & E-commerce Professional Certificate at Coursera
January 1, 2022 - January 1, 2022Copywriting Certification at Coursera
January 1, 2022 - January 1, 2022Social Media Marketing Certification at Coursera
January 1, 2022 - January 1, 2022Qualifications
Fundamentals of Digital Marketing
January 1, 2020 - January 1, 2020Digital Marketing Certification
January 1, 2020 - January 1, 2020Email Marketing Certification
January 1, 2020 - January 1, 2020Social Media Marketing Certification (HubSpot)
January 1, 2021 - January 1, 2021SEO Certification
January 1, 2022 - January 1, 2022Google Digital Marketing & E-commerce Professional Certificate
January 1, 2022 - January 1, 2022Copywriting Certification
January 1, 2022 - January 1, 2022Social Media Marketing Certification (SKILLS)
January 1, 2022 - January 1, 2022Fundamentals of Digital Marketing
January 1, 2020 - August 21, 2025Digital Marketing Certification
January 1, 2020 - August 21, 2025Email Marketing Certification
January 1, 2020 - August 21, 2025Social Media Marketing Certification
January 1, 2021 - August 21, 2025SEO Certification
January 1, 2022 - August 21, 2025Google Digital Marketing & E-commerce Professional Certificate
January 1, 2022 - August 21, 2025Copywriting Certification
January 1, 2022 - August 21, 2025Social Media Marketing Certification
January 1, 2022 - August 21, 2025Fundamentals of Digital Marketing
January 1, 2020 - January 1, 2020Digital Marketing Certification
January 1, 2020 - January 1, 2020Email Marketing Certification
January 1, 2020 - January 1, 2020Social Media Marketing Certification (HubSpot Academy)
January 1, 2021 - January 1, 2021SEO Certification
January 1, 2022 - January 1, 2022Google Digital Marketing & E-commerce Professional Certificate
January 1, 2022 - January 1, 2022Copywriting Certification
January 1, 2022 - January 1, 2022Social Media Marketing Certification (Coursera)
January 1, 2022 - January 1, 2022Industry Experience
Media & Entertainment, Retail, Financial Services, Professional Services, Software & Internet, Consumer Goods, Travel & Hospitality
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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