Available to hire
Hi, I’m Pranjal Mishra, a dedicated digital marketing and client strategy professional with nearly six years of experience helping brands grow across sectors like FMCG, retail, tech, and consumer goods. I specialize in social media, influencer marketing, and integrated campaigns that connect with audiences and deliver meaningful results. I enjoy turning creative briefs into clear, actionable strategies and leading teams to produce impactful brand communications across multiple platforms.
My career journey has taken me through roles where I’ve balanced creative content development, digital media planning, and campaign execution while managing collaborations with influencers and production teams. I strive to extract actionable insights from data that help brands evolve and grow consistently while maintaining a team-oriented and outcome-driven approach to all I do.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Group Head - Brand Management at Liqvd Asia
January 31, 2025 - August 21, 2025Led two key client accounts, driving integrated brand execution across social, influencer, print, and digital platforms. Supervised delivery of over 70 monthly assets while coordinating content and production teams. Mentored a two-member team, aligned client goals with creative output, and minimized internal bottlenecks. Contributed to campaign planning, performance reviews, and drove offline branding such as brochures, standees, and microsites.
Group Head - Brand Management at Liqvd Asia
January 31, 2025 - August 21, 2025Led two key client accounts driving integrated brand execution across social, influencer, print, and digital touchpoints. Supervised delivery of 70+ monthly assets coordinating content and production teams. Mentored a 2-member team to align client goals with creative output, minimizing bottlenecks. Contributed to campaign planning, performance reviews, and offline branding efforts including brochures and microsites. Managed escalation during high-volume campaigns.
Group Head - Brand Management at Liqvd Asia
January 31, 2025 - August 21, 2025Led two key client accounts, driving integrated brand execution across social, influencer, print, and digital touchpoints. Supervised delivery of over 70 monthly assets by coordinating content and production teams. Mentored a 2-member team to align client goals with creative output and minimize internal bottlenecks. Contributed to campaign planning and performance reviews, translating insights into actionable content strategy. Managed offline branding materials and handled escalation management during high-volume campaigns.
Account Manager at White Rivers Media
April 30, 2024 - August 21, 2025Managed six retainer accounts with a monthly budget of approximately ₹20L. Delivered over eight integrated campaigns in social, influencer, and performance marketing synchronized with client goals. Worked with 50+ influencers from scouting to execution and post-performance tracking. Owned monthly content calendars and developed quarterly brand strategies based on trends and audience behavior, enabling consistent organic growth. Managed 4-5 account executives and interns, set KPIs, reviewed delivery, and handled online reputation management. Coordinated monthly shoot production and vendor coordination. Supported upselling and new business growth initiatives.
Account Manager at White Rivers Media
April 30, 2024 - August 21, 2025Oversaw 6 retainer accounts with ~₹20L monthly budget collaborating with finance for spend, margin, and P&L tracking. Delivered 8+ integrated social, influencer, and performance marketing campaigns aligned with client goals. Managed 50+ influencers from scouting to post-performance tracking. Owned monthly content calendars and developed quarterly brand strategies, resulting in consistent organic growth. Led a team of 4-5 account executives and interns, setting KPIs, reviewing delivery, and overseeing brand-aligned communication. Coordinated monthly shoot production and vendor management. Supported upselling and new business growth by pitching additional services.
Account Manager at White Rivers Media
April 30, 2024 - August 21, 2025Oversaw 6 retainer accounts with a combined monthly budget of approximately ₹20L, working with finance to track spend, margins, and P&L performance. Delivered 8+ integrated campaigns across social, influencer, and performance marketing aligned with client goals and brand positioning. Managed 50+ influencers from scouting to post-performance tracking. Owned monthly content calendars and developed quarterly brand strategies, resulting in consistent organic follower growth. Conducted post-campaign analysis for optimization. Managed 4-5 account executives and interns to ensure on-time, brand-aligned communication. Coordinated monthly shoot production and vendor coordination. Supported upselling and new business growth by pitching additional services.
Social Media Manager at Lyxel & Flamingo
May 31, 2022 - August 21, 2025Acted as main client liaison for 2-3 brands, translating daily briefs into clear tasks and timelines for internal teams. Managed monthly content calendars and ensured creative alignment for timely delivery of social assets. Facilitated campaign rollouts by coordinating content and strategy teams and resolving execution challenges.
Social Media Manager at Lyxel & Flamingo
May 31, 2022 - August 21, 2025Served as main client liaison across 2-3 brands, translating daily briefs into tasks and timelines for internal teams. Managed monthly content calendars and creative alignment ensuring timely social media asset delivery. Facilitated campaign rollouts by coordinating content and strategy teams while tracking key milestones and resolving execution bottlenecks.
Social Media Manager at Lyxel & Flamingo
May 31, 2022 - August 21, 2025Served as main client liaison for 2-3 brands, translating daily briefs into clear tasks and timelines. Handled monthly content calendars and creative alignment to ensure timely delivery of social media assets. Facilitated campaign rollouts by aligning content and strategy teams and addressing bottlenecks during execution.
Social Media Executive at Chimp&z Inc
January 31, 2022 - August 21, 2025Worked with content and art teams to execute daily social media operations including content scheduling, copywriting, and leveraging trending topics. Executed 10+ influencer campaigns and multiple Twitter trend initiatives boosting engagement and visibility. Planned monthly content calendars and bi-weekly performance reporting analyzing metrics and earned media value.
Social Media Executive at Chimp&z Inc
January 31, 2022 - August 21, 2025Collaborated with content and art teams to execute daily social media operations including scheduling, copywriting, and leveraging trending topics. Executed 10+ influencer campaigns and multiple Twitter trend initiatives enhancing engagement and platform visibility. Planned monthly content calendars and bi-weekly performance reporting focusing on metrics, earned media value, and engagement trends.
Social Media Executive at Chimp&z Inc
January 31, 2022 - August 21, 2025Collaborated with content and art teams to execute daily social media operations, including content scheduling, crafting engaging copy, and leveraging trending topics. Executed over 10 influencer campaigns and multiple Twitter trend initiatives, boosting engagement and visibility. Planned monthly content calendars and bi-weekly reporting, tracking performance metrics, earned media value, and engagement trends.
Operations Executive at Eleve Media Pvt Ltd
March 31, 2020 - August 21, 2025Onboarded more than 150 influencers across Instagram, YouTube, and TikTok for campaigns spanning FMCG, lifestyle, and pharma. Managed full influencer journey from scouting and negotiations to content approvals and payments. Executed Twitter trend campaigns and made real-time performance adjustments to meet KPIs.
Operations Executive at Eleve Media Pvt Ltd
March 31, 2020 - August 21, 2025Onboarded over 150 influencers across Instagram, YouTube, and TikTok for FMCG, lifestyle, and pharma campaigns. Managed the influencer journey including scouting, negotiations, content approval, and payments. Executed Twitter trend campaigns while tracking performance and making real-time adjustments to meet KPIs.
Operations Executive at Eleve Media Pvt Ltd
March 31, 2020 - August 21, 2025Onboarded over 150 influencers across Instagram, YouTube, and TikTok for campaigns in FMCG, lifestyle, and pharma sectors. Partnered with influencers and internal teams to manage the full influencer journey from scouting and negotiations to content approvals and payments. Executed Twitter trend campaigns and tracked performance across campaign phases, making real-time adjustments to meet KPIs.
Influencer Intern at Eleve Media Pvt Ltd
June 30, 2018 - August 21, 2025Conducted influencer research and outreach for pan-India acquisition campaigns via email and social media. Assisted in content creation for outdoor video campaigns for brands including Pringles and Airtel in collaboration with production teams.
Education
PGDM (Marketing) at IILM College of Management Studies, Greater Noida
January 1, 2017 - January 1, 2019B.Com (Economics) at Renaissance College of Commerce & Management, Indore
January 1, 2013 - January 1, 2016PGDM (Marketing) at IILM College of Management Studies, Greater Noida
January 1, 2017 - January 1, 2019B.Com (Economics) at Renaissance College of Commerce & Management, Indore
January 1, 2013 - January 1, 2016PGDM (Marketing) at IILM College of Management Studies, Greater Noida
January 1, 2017 - January 1, 2019B.Com (Economics) at Renaissance College of Commerce & Management, Indore
January 1, 2013 - January 1, 2016Qualifications
Industry Experience
Consumer Goods, Retail, Software & Internet, Media & Entertainment, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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