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I'm a digital content strategist with over 6 years of experience leading content creation, paid media, SEO, and influencer marketing across LATAM markets. My background spans global brands such as L'Oréal, Cerave, and Meta, combining data-driven strategy with deep aesthetic sensitivity and regional insight. I'm passionate about building scalable, trend-aligned content ecosystems that drive growth and connect with users in meaningful ways.…I'm a digital content strategist with over 6 years of experience leading content creation, paid media, SEO, and influencer marketing across LATAM markets. My background spans global brands such as L'Oréal, Cerave, and Meta, combining data-driven strategy with deep aesthetic sensitivity and regional insight. I'm passionate about building scalable, trend-aligned content ecosystems that drive growth and connect with users in meaningful ways.

Clara Ponce

Content Creator, Content Strategist, Social Media Manager, +2

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I'm a digital content strategist with over 6 years of experience leading content creation, paid media, SEO, and influencer marketing across LATAM markets. My background spans global brands such as L'Oréal, Cerave, and Meta, combining data-driven strategy with deep aesthetic sensitivity and regional insight. I'm passionate about building scalable, trend-aligned content ecosystems that drive growth and connect with users in meaningful ways.…I'm a digital content strategist with over 6 years of experience leading content creation, paid media, SEO, and influencer marketing across LATAM markets. My background spans global brands such as L'Oréal, Cerave, and Meta, combining data-driven strategy with deep aesthetic sensitivity and regional insight. I'm passionate about building scalable, trend-aligned content ecosystems that drive growth and connect with users in meaningful ways.

Available to hire

I’m a digital content strategist with over 6 years of experience leading content creation, paid media, SEO, and influencer marketing across LATAM markets. My background spans global brands such as L’Oréal, Cerave, and Meta, combining data-driven strategy with deep aesthetic sensitivity and regional insight.

I’m passionate about building scalable, trend-aligned content ecosystems that drive growth and connect with users in meaningful ways.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

French

Intermediate

English

Advanced

Work Experience

Head Social Media LATAM & Content Strategist at ADSMovil / Nuestra TV

June 1, 2024 - Present

Led LATAM content and social strategy managing SEO, influencer marketing, and cross-country execution. Built brand presence from scratch for LATAM OTT startup aligning content with product and communications strategy; managed performance metrics, SEO reports, and multi-brand portfolio budgets.

Digital Content Strategist at Tykio

April 30, 2024 - August 21, 2025

Created and managed multichannel content plans improving brand identity and influencer partnerships. Developed content and paid media strategies coordinating SEO planning and brand collaborations.

Social Media Manager & Content Creator at Grand Hotels Lux

December 1, 2020 - Present

Led social media strategy and content execution for brands in LATAM, spearheading influencer collaborations and paid campaigns tailored to regional audiences.

Content Creator - YouTube Partner at L'Oreal group brands

December 1, 2018 - Present

Handled full YouTube production from scripting to editing reinforcing brand positioning through content. Worked for various brands within the L'Oréal group creating content for different platforms; involved in content creation and communication while managing personal lifestyle and beauty channel with community and brand deals worldwide.