I am a multifaceted creative director and lead senior designer with extensive experience in the communications department of a world-class, global leading horticultural trades association. Over my career, I have managed creative and design strategy, graphics, digital assets, website development and maintenance, staffing, workflow, and the production of industry-recognized publications, trade shows, and special events. I am passionate about improving visual and editorial presence and user experience across communications channels, driving advertiser participation, and enhancing branding initiatives. I am proficient in time management of multiple projects and have a strong background in creative communications, design development, illustration, typography, magazine layout, social media marketing, and trade show branding. I enjoy collaborating with print and digital service providers and take pride in contributing to the growth and funding efficiencies of the publications I manage.

Mike Wasilewski

I am a multifaceted creative director and lead senior designer with extensive experience in the communications department of a world-class, global leading horticultural trades association. Over my career, I have managed creative and design strategy, graphics, digital assets, website development and maintenance, staffing, workflow, and the production of industry-recognized publications, trade shows, and special events. I am passionate about improving visual and editorial presence and user experience across communications channels, driving advertiser participation, and enhancing branding initiatives. I am proficient in time management of multiple projects and have a strong background in creative communications, design development, illustration, typography, magazine layout, social media marketing, and trade show branding. I enjoy collaborating with print and digital service providers and take pride in contributing to the growth and funding efficiencies of the publications I manage.

Available to hire

I am a multifaceted creative director and lead senior designer with extensive experience in the communications department of a world-class, global leading horticultural trades association. Over my career, I have managed creative and design strategy, graphics, digital assets, website development and maintenance, staffing, workflow, and the production of industry-recognized publications, trade shows, and special events. I am passionate about improving visual and editorial presence and user experience across communications channels, driving advertiser participation, and enhancing branding initiatives.

I am proficient in time management of multiple projects and have a strong background in creative communications, design development, illustration, typography, magazine layout, social media marketing, and trade show branding. I enjoy collaborating with print and digital service providers and take pride in contributing to the growth and funding efficiencies of the publications I manage.

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Work Experience

Creative Director at Landscape Ontario Horticultural Trades Association
January 1, 2008 - Present
Lead and senior designer in the communications department for over 16 years, managing marketing, branding, advertising, layout, design, and production of Landscape Ontario magazine and Landscape Trades magazine. Responsible for managing ad design and print services, website design and maintenance, digital social media and eblast campaigns, and branding for one of North America's largest horticultural trade shows, Landscape Ontario Congress. Also spearheaded branding and promotion of the annual Awards of Excellence show.
Internship Designer at PGG Partners (Printer Gateway)
January 1, 2008 - August 21, 2025
Designed corporate identity platforms during internship.
Internship Designer at The Graphic Attic
January 1, 2008 - August 21, 2025
Designed event websites during internship.
Creative Director at Landscape Ontario Horticultural Trades Association
January 1, 2008 - Present
Led the communications department of a global horticultural trades association managing creative/design strategy, graphics, digital assets, website development and maintenance, staffing, workflow, and production of publications and trade shows. Designed and produced ads for channel partners, and managed digital social media and eblast campaigns for over 30 events annually. Responsible for branding and design of Landscape Ontario Congress Trade Show and the annual Awards of Excellence show. Improved magazines' visual appeal, website user experience, and trade show branding. Secured advertising participation that enabled publication growth and cost recovery.
Internship Designer, Corporate Identity Platforms at PGG Partners (Printer Gateway)
January 1, 2008 - August 21, 2025
Designed corporate identity platforms during internship.
Internship Designer, Event Websites at The Graphic Attic
January 1, 2008 - August 21, 2025
Designed event websites during internship.

Education

Honours Bachelor of Arts Visual Design and Fine Arts at University of Toronto
January 1, 2008 - January 1, 2008
Graphic Design at York University
January 1, 2004 - January 1, 2004
Certificate, Art at Sheridan College
January 1, 2003 - January 1, 2003
Honours Bachelor of Arts Visual Design and Fine Arts at University of Toronto
January 1, 2008 - January 1, 2008
Graphic Design at York University
January 1, 2004 - January 1, 2004
Certificate, Art at Sheridan College
January 1, 2003 - January 1, 2003

Qualifications

Add your qualifications or awards here.

Industry Experience

Agriculture & Mining, Media & Entertainment, Retail, Professional Services, Other, Wholesale & Distribution