I am a creative video producer and storyteller with over 14 years of experience, including 9 years in the UAE. My expertise lies in cinematic content production for social media, journalism, and digital platforms. I excel at leading diverse teams and managing all stages of production from shooting to editing and directing. Additionally, I blend traditional filmmaking skills with advanced AI-powered storytelling to craft impactful visuals that resonate globally. I am passionate about utilizing technology and creative strategies to meet editorial goals and engage wide audiences across platforms.

Mohamed Emad Helal

I am a creative video producer and storyteller with over 14 years of experience, including 9 years in the UAE. My expertise lies in cinematic content production for social media, journalism, and digital platforms. I excel at leading diverse teams and managing all stages of production from shooting to editing and directing. Additionally, I blend traditional filmmaking skills with advanced AI-powered storytelling to craft impactful visuals that resonate globally. I am passionate about utilizing technology and creative strategies to meet editorial goals and engage wide audiences across platforms.

Available to hire

I am a creative video producer and storyteller with over 14 years of experience, including 9 years in the UAE. My expertise lies in cinematic content production for social media, journalism, and digital platforms. I excel at leading diverse teams and managing all stages of production from shooting to editing and directing.

Additionally, I blend traditional filmmaking skills with advanced AI-powered storytelling to craft impactful visuals that resonate globally. I am passionate about utilizing technology and creative strategies to meet editorial goals and engage wide audiences across platforms.

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Language

Arabic
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Head of Video Production at Emaratal Youm - Dubai Media, Dubai
February 1, 2025 - Present
Oversaw the complete video production process from concept and pre-production through filming, editing, and approvals to ensure a unified visual identity across all media. Developed creative strategies aligned with editorial goals while mentoring the team and optimizing workflows. Led a team of 5 producers and 3 content creators, coordinated with 17 videographers and photographers, and served as liaison with journalists, department heads, the digital manager, and the editor-in-chief.
AI Video Creator & Storyteller at TRVLPLZ (AI-Powered Media Platform)
June 1, 2025 - Present
Launched as a personal creative outlet, evolving into an AI-powered multi-platform brand. Produced travel videos and original series on global cities, history, and culture, including fully AI-produced projects showcasing the power of AI-driven storytelling across major social platforms. Achieved over 50,000 cross-platform views organically within the first two months, continuing to grow with strong audience traction and viral potential.
Creative Multimedia Producer at Mohamed Bin Zayed University of Artificial Intelligence, Abu Dhabi
February 1, 2025 - August 21, 2025
Acted as custodian of all MBZUAI video content, defining brand look and feel by auditing peer universities and creating official guidelines and templates. Provided creative direction to external production teams through briefings, on-set guidance, and post-production supervision to ensure visually compelling content. Produced high-quality multimedia content including short videos, reports, documentaries, and educational films, managing all stages of production.
Senior Videographer, Producer & Filmmaker at Ras Al Khaimah Government Media Office, Ras Al Khaimah
September 1, 2024 - August 21, 2025
Covered high-profile events and exhibitions across the emirate, including documentation of Royal Family official events. Produced documentaries, reports, and short films showcasing the emirate of Ras Al Khaimah to strengthen its public image and media presence. Led multiple projects simultaneously, managing strict timelines and operating studios for news broadcasts, interviews, and programming.
Multimedia Producer & Filmmaker at MHDubai Post - Dubai Media, Dubai
September 1, 2018 - August 21, 2025
Developed and delivered multimedia projects from concept to completion using diverse digital media tools. Managed multiple video production projects under tight deadlines, ensuring consistent quality control. Created original video content tailored for social media platforms.
Senior Video Journalist, Video Editor & Filmmaker at El Watan Newspaper, Cairo
December 1, 2016 - August 21, 2025
Directed crews during news shoots to ensure accurate coverage and high-quality footage. Produced video stories and documentaries for broadcast across television, web, and mobile platforms. Delivered content consistent with the network’s editorial and brand standards, with work recognized by international award distinction.
University Teaching Assistant at Arab Academy for Science, Technology & Maritime Transport, Alexandria
June 1, 2016 - August 21, 2025
Organized filming, editing, and multimedia production sessions for students. Supervised students during independent work, providing guidance on academic tasks. Supported the lead professor in delivering lectures and course materials.
Senior Video Editor and Director at El Tahrir Newspaper, Cairo
February 1, 2016 - August 21, 2025
Produced video content for websites and social media platforms. Mentored junior editors on editing systems including Final Cut Pro. Finalized edits in line with producer specifications.
Professional Fellow at International Center for Journalists, Washington D.C.
February 1, 2015 - August 21, 2025
"Unlocking the Economic Potential of Digital Media" - a fellowship funded by the U.S. State Department’s Bureau of Educational and Cultural Affairs (ECA). Served as temporary staff at OPB (Portland, OR) and KCTS9 (Seattle, WA), contributing to video reports under senior multimedia producers’ guidance.
Television News Reporter at CBC TV Network, Cairo
August 1, 2012 - August 21, 2025
Reported on-camera as a TV news correspondent, generating story ideas and writing compelling news pieces. Conducted interviews with subject matter experts and covered current events and industry trends. Produced broadcast-ready news stories that were unique, accurate, and engaging.
Head of Video Production at Emaratal Youm - Dubai Media
February 1, 2025 - Present
Oversaw the complete video production process from concept, pre-production, filming, editing to approvals, ensuring a unified visual identity across all media. Developed creative strategies aligned with editorial goals while mentoring a team of 5 producers and 3 content creators. Coordinated with 17 videographers and photographers, and liaised with journalists, department heads, the digital manager, and editor-in-chief to deliver high-quality video content.
AI Video Creator & Storyteller at TRVLPLZ (AI-powered media platform)
June 1, 2025 - Present
Launched as a personal creative outlet and evolved into an AI-powered multi-platform brand producing travel videos and original series on global cities, history, and culture. Created fully AI-produced projects showcasing AI-driven storytelling across major social platforms. Achieved over 50,000 organic cross-platform views within the first two months and continue growing with strong audience traction and viral potential.
Creative Multimedia Producer at Mohamed Bin Zayed University of Artificial Intelligence, Abu Dhabi
February 1, 2025 - August 21, 2025
Served as custodian of all university video content, defining brand look and feel by auditing peer institutions and creating official guidelines and templates. Provided creative direction to external production teams through briefings, on-set guidance, and post-production supervision to ensure visually compelling content. Produced high-quality multimedia including short videos, reports, documentaries, and educational films while managing all production stages.
Senior Videographer, Producer & Filmmaker at Ras Al Khaimah Government Media Office
September 1, 2024 - August 21, 2025
Covered high-profile events and exhibitions across the emirate including documenting Royal Family official events. Produced documentaries, reports, and short films showcasing Ras Al Khaimah to strengthen its public image and media presence. Managed multiple projects concurrently, operated studios for news broadcasts, interviews, and programming, adhering to strict timelines.
Multimedia Producer & Filmmaker at Dubai Post - Dubai Media
September 1, 2018 - August 21, 2025
Developed and delivered multimedia projects from concept to completion using diverse digital media tools. Managed multiple video production projects under tight deadlines with consistent quality control. Created original video content tailored for social media platforms to engage target audiences effectively.
Head of Video Production at Emarat Alyoum - Dubai Media, Dubai
February 1, 2025 - Present
Oversee the complete video production process, from concept and pre-production through filming, editing, and approvals, ensuring a unified visual identity across all media. Develop creative strategies aligned with editorial goals while mentoring the team and optimizing workflows. Lead a team of 5 producers and 3 content creators, coordinating with 17 videographers and photographers, and serving as liaison with journalists, department heads, the digital manager, and the editor-in-chief.
AI Video Creator & Storyteller at TRVL PLZ (AI-powered Media Platform)
June 1, 2025 - Present
Launched as a personal creative outlet, evolving into an AI-powered multi-platform brand. Produced travel videos and original series on global cities, history, and culture, including fully AI-produced projects showcasing AI-driven storytelling across major social platforms. Achieved 50,000+ cross-platform views organically within the first two months, continuing to grow with strong audience traction and viral potential.
Creative Multimedia Producer at Mohamed Bin Zayed University of Artificial Intelligence, Abu Dhabi
February 1, 2025 - August 21, 2025
Acted as custodian of all MBZUAI video content, defining brand look and feel by auditing peer universities and creating official guidelines and templates. Provided creative direction to external production teams through briefings, on-set guidance, and post-production supervision to ensure visually compelling content. Produced high-quality multimedia content including short videos, reports, documentaries, and educational films, managing all stages of production.
Senior Videographer, Producer & Filmmaker at Ras Al Khaimah Government Media Office, Ras Al Khaimah
September 1, 2024 - August 21, 2025
Covered high-profile events and exhibitions across the Emirate, including documentation of Royal Family official events. Produced documentaries, reports, and short films showcasing Ras Al Khaimah, enhancing its public image and media presence. Led multiple projects simultaneously managing strict timelines and operating studios for news broadcasts, interviews, and programming.
Multimedia Producer & Filmmaker at MHDubai Post - Dubai Media, Dubai
September 1, 2018 - August 21, 2025
Developed and delivered multimedia projects from concept to completion using diverse digital media tools. Managed multiple video production projects under tight deadlines, maintaining quality control. Created original video content tailored for social media platforms.
Senior Video Journalist, Video Editor & Filmmaker at El Watan Newspaper, Cairo
December 1, 2016 - August 21, 2025
Directed crews during news shoots, ensuring accurate coverage and high-quality footage. Produced video stories and documentaries for broadcast across television, web, and mobile platforms. Delivered content consistent with network editorial and brand standards. Work recognized with international award distinction.
Senior Video Editor and Director at El Tahrir Newspaper, Cairo
February 1, 2016 - August 21, 2025
Produced video content for websites and social media platforms. Mentored junior editors on editing systems including Final Cut Pro. Finalized edits in line with producer specifications.
Television News Reporter at CBC TV Network, Cairo
August 1, 2012 - August 21, 2025
Reported on-camera as a TV news correspondent, generating story ideas and writing compelling news pieces. Conducted interviews with subject matter experts and covered current events and industry trends. Produced broadcast-ready news stories that were unique, accurate, and engaging.

Education

Bachelor of Broadcasting Radio & TV at Faculty of Mass Communication, Cairo University
September 1, 2009 - June 1, 2013
Bachelor of Broadcasting Radio & TV, English Section at Faculty of Mass Communication, Cairo University
September 1, 2009 - June 1, 2013
Bachelor of Broadcasting Radio & TV, English Section at Faculty of Mass Communication, Cairo University
September 1, 2009 - June 1, 2013

Qualifications

Google AI Essentials (Coursera)
August 1, 2025 - August 21, 2025
1 Million Prompters Online Course (Dubai Future Foundation & Dubai Center for Artificial Intelligence)
July 1, 2025 - August 21, 2025
Professional RPAS – Drone Piloting (Sanad Academy & Dubai Civil Aviation Authority)
September 1, 2020 - August 21, 2025
Advanced Video Journalism (Radio Netherlands Training Center, Amsterdam)
October 1, 2015 - November 30, 2015
Documentary & Filmmaking (U.S. Embassy Information Resource Center, Cairo)
July 1, 2015 - September 30, 2015
Journalism & Media Coverage (7iber Media Institution, Amman)
January 1, 2015 - August 21, 2025
Videography (KCTS9 PBS, Seattle)
November 1, 2014 - August 21, 2025
Field Reporting (OPB, Portland)
October 1, 2014 - August 21, 2025
Social Media (International Center for Journalists, Washington D.C.)
October 1, 2014 - August 21, 2025
Advanced Video Reporting (Deutsche Welle Academy, Cairo)
November 1, 2012 - August 21, 2025
Live Video Streaming (YouTube, Cairo)
October 1, 2012 - August 21, 2025
Final Cut Pro Diploma (Faculty of Mass Communication, Cairo University)
January 1, 2011 - August 21, 2025
Google AI Essentials: Google (Coursera)
August 1, 2025 - August 21, 2025
1 Million Prompters Online Course: Dubai Future Foundation & Dubai Center for Artificial Intelligence
July 1, 2025 - August 21, 2025
Professional RPAS – Drone Piloting: Sanad Academy & Dubai Civil Aviation Authority
September 1, 2020 - August 21, 2025
Advanced Video Journalism: Radio Netherlands Training Center, Amsterdam
October 1, 2015 - November 30, 2015
Documentary & Filmmaking: U.S. Embassy Information Resource Center, Cairo
July 1, 2015 - September 30, 2015
Journalism & Media Coverage: 7iber Media Institution, Amman
January 1, 2015 - August 21, 2025
Videography: KCTS9 (PBS), Seattle
November 1, 2014 - August 21, 2025
Field Reporting: OPB, Portland
October 1, 2014 - August 21, 2025
Social Media: International Center for Journalists, Washington D.C.
October 1, 2014 - August 21, 2025
Advanced Video Reporting: Deutsche Welle Academy, Cairo
November 1, 2012 - August 21, 2025
Live Video Streaming: YouTube, Cairo
October 1, 2012 - August 21, 2025
Final Cut Pro Diploma: Faculty of Mass Communication, Cairo University
January 1, 2011 - August 21, 2025
Google AI Essentials: Google (Coursera)
August 1, 2025 - August 21, 2025
1 Million Prompters Online Course: Dubai Future Foundation & Dubai Center for Artificial Intelligence
July 1, 2025 - August 21, 2025
Professional RPAS – Drone Piloting: Sanad Academy & Dubai Civil Aviation Authority
September 1, 2020 - August 21, 2025
Advanced Video Journalism: Radio Netherlands Training Center, Amsterdam
October 1, 2015 - November 30, 2015
Documentary & Filmmaking: U.S. Embassy Information Resource Center, Cairo
July 1, 2015 - September 30, 2015
Journalism & Media Coverage: 7iber Media Institution, Amman
January 1, 2015 - August 21, 2025
Videography: KCTS9 (PBS), Seattle
November 1, 2014 - August 21, 2025
Field Reporting: OPB, Portland
October 1, 2014 - August 21, 2025
Social Media: International Center for Journalists, Washington D.C.
October 1, 2014 - August 21, 2025
Advanced Video Reporting: Deutsche Welle Academy, Cairo
November 1, 2012 - August 21, 2025

Industry Experience

Media & Entertainment, Government, Education, Travel & Hospitality