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I am a Brand & PR Marketer with hands-on experience in PR, influencer collaborations, event activations, and brand marketing projects. I excel at connecting strategy with execution to deliver measurable visibility across fashion, retail, and lifestyle sectors. My expertise lies in enhancing brand visibility by integrating creative concepts with consumer engagement initiatives across various sectors. Throughout my career, I've driven impactful PR campaigns with extensive media placements, coordinated large-scale events ensuring seamless execution, and supported market research to guide product positioning. I possess strong cross-team collaboration and crisis management skills cultivated in high-pressure environments, making me adaptable and effective in dynamic roles.…I am a Brand & PR Marketer with hands-on experience in PR, influencer collaborations, event activations, and brand marketing projects. I excel at connecting strategy with execution to deliver measurable visibility across fashion, retail, and lifestyle sectors. My expertise lies in enhancing brand visibility by integrating creative concepts with consumer engagement initiatives across various sectors. Throughout my career, I've driven impactful PR campaigns with extensive media placements, coordinated large-scale events ensuring seamless execution, and supported market research to guide product positioning. I possess strong cross-team collaboration and crisis management skills cultivated in high-pressure environments, making me adaptable and effective in dynamic roles.

Yuje Ong Kim

Brand Strategist, Marketing Strategist, Event Visualizer, +2

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I am a Brand & PR Marketer with hands-on experience in PR, influencer collaborations, event activations, and brand marketing projects. I excel at connecting strategy with execution to deliver measurable visibility across fashion, retail, and lifestyle sectors. My expertise lies in enhancing brand visibility by integrating creative concepts with consumer engagement initiatives across various sectors. Throughout my career, I've driven impactful PR campaigns with extensive media placements, coordinated large-scale events ensuring seamless execution, and supported market research to guide product positioning. I possess strong cross-team collaboration and crisis management skills cultivated in high-pressure environments, making me adaptable and effective in dynamic roles.…I am a Brand & PR Marketer with hands-on experience in PR, influencer collaborations, event activations, and brand marketing projects. I excel at connecting strategy with execution to deliver measurable visibility across fashion, retail, and lifestyle sectors. My expertise lies in enhancing brand visibility by integrating creative concepts with consumer engagement initiatives across various sectors. Throughout my career, I've driven impactful PR campaigns with extensive media placements, coordinated large-scale events ensuring seamless execution, and supported market research to guide product positioning. I possess strong cross-team collaboration and crisis management skills cultivated in high-pressure environments, making me adaptable and effective in dynamic roles.

Available to hire

I am a Brand & PR Marketer with hands-on experience in PR, influencer collaborations, event activations, and brand marketing projects. I excel at connecting strategy with execution to deliver measurable visibility across fashion, retail, and lifestyle sectors. My expertise lies in enhancing brand visibility by integrating creative concepts with consumer engagement initiatives across various sectors.

Throughout my career, I’ve driven impactful PR campaigns with extensive media placements, coordinated large-scale events ensuring seamless execution, and supported market research to guide product positioning. I possess strong cross-team collaboration and crisis management skills cultivated in high-pressure environments, making me adaptable and effective in dynamic roles.

Skills

Branding

Presentation Design

Social Media Design

Experience Level

Branding

Expert

Presentation Design

Intermediate

Social Media Design

Intermediate

Language

Korean

Fluent

English

Advanced

Work Experience

PR Brand Manager at WESEE

October 31, 2024 - August 21, 2025

Led PR campaigns securing product placement (PPL) on over 1000 national TV programs, boosting brand visibility on broadcast and digital platforms. Coordinated showroom displays and strengthened stylist relationships to maintain consistent organic celebrity exposure. Executed viral marketing strategies enhancing media coverage and digital engagement. Organized large-scale promotional events and pop-ups attracting thousands daily, ensuring seamless on-site execution and guest experience. Developed and presented comprehensive event proposals and brand activation plans encompassing conferences, OOH advertising, and flagship store pop-ups. Strengthened brand visibility by integrating creative concepts with consumer engagement programs across fashion, retail, and food & beverage sectors. Enhanced crisis management and cross-team collaboration abilities through real-time issue resolution at high-pressure events.

Promotion Intern at YEO N Promotion

February 29, 2024 - August 21, 2025

Conducted market research on U.S. bridal and party wear markets, identifying cross-cultural consumer trends to guide product positioning. Supported product planning, sample coordination, and photoshoots, contributing to global merchandising strategy.

Merchandiser International Intern at ALOVESTORY

August 31, 2023 - August 21, 2025

Contributed to PR and media strategies covering product placement, broadcast, and online media. Managed influencer and celebrity collaborations and supported event and brand activation management. Performed market research and analyzed cross-cultural consumer insights to inform strategy.