Available to hire
With 10 years of experience in content creation and digital storytelling, and a focus on personal branding, I know how to turn ideas into a scroll-stopping campaign.
My background at Bacardi Ltd sharpened my eye for detail and data, while building my own community (35K+ on Instagram, 21K+ on LinkedIn) keeps me in tune with what works online. I partner with brands and founders to shape bold ideas that connect, spark emotion, and inspire action. Personality type: ENFJ-A (Protagonist).
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Tech Ops & Project Manager at Bacardi Limited
December 31, 2022 - December 31, 2022Manages Tech Ops support for Bacardi’s portfolio of 200+ brands (including Bacardi, Grey Goose, Martini, Dewar's, Patron, Bombay Sapphire); led a team of 10 System Engineers, App Support Analysts, and Tech Leads; built strong relationships with directors and key decision-makers; defined project scopes, budgets, and resources; supported large-scale marketing campaigns; ensured compliance and on-time delivery; served as the main liaison between cross-functional teams.
Tech Ops & Project Manager at Bacardi Limited
December 31, 2022 - October 8, 2025Reported directly to the Director of IT Operations; managed Tech Ops and Projects for Bacardi's portfolio of 200+ brands; led a team of 10 System Engineers, App Support Analysts, and Tech Leads; responsible for ongoing Tech Ops support for Bacardi's marketing teams; daily Jira/ticket management, allocations, prioritisation, and escalations.
Operations Manager at Bacardi Limited
December 31, 2022 - August 21, 2025Managed Tech Ops support for Bacardi's portfolio of 200+ brands, leading a team of 10 engineers and support analysts. Worked closely with IT Director and Digital Transformations team. Oversaw ongoing Tech Ops support for marketing teams, stakeholder relations, and project management. Managed transition of Tech Operations from Marketing department to IT function with zero downtime. Controlled daily Jira ticket management, allocation, prioritization, and escalations.
Tech Ops & Project Manager at Bacardi Limited
December 1, 2022 - October 8, 2025Reporting directly to the Director of IT Operations, manage Tech Ops and Projects for Bacardi's portfolio of 200+ brands (Bacardi, Grey Goose, Martini, Dewars, Patrón, Bombay Sapphire). Led a team of 10 System Engineers, Apps Support Analysts, and Tech Leads; built strong relationships with directors and decision-makers; scoped campaigns, budgets and resources; ensured on-time delivery.
Tech Ops & Project Manager at Bacardi Limited
December 1, 2022 - October 8, 2025Reporting directly to the Director of IT Operations; manage Tech Ops and Projects for Bacardi’s 200+ brands (including Bacardi, Grey Goose, Martini, Dewars, Patron, Bombay Sapphire); lead a team of 10 System Engineers, App Support Analysts, and Tech Leads; coordinate with directors and key decision-makers to drive results; support high-level marketing campaigns ensuring policy, legal, and technical compliance; oversee transition of Tech Ops from Marketing to IT with zero downtime; daily Jira and ticket management, allocation, prioritisation, and escalations.
Travel & Lifestyle Writer at Nordic Style Magazine
January 1, 2021 - August 21, 2025Managed research, writing, and editing of articles focused on travel, fashion, design, and Nordic culture.
Social Media Specialist at London Borough of Havering (Freelance)
December 31, 2019 - December 31, 2019Led social media strategy and content creation; developed and delivered digital workshops; managed digital branding and communications for the council.
Freelance Writer at Self-Employed
December 31, 2019 - October 8, 2025As a freelance writer I managed research, writing, and editing of articles focusing on travel, fashion, design, and Nordic culture; Travel & Life Style writing; developed and executed digital and social media strategies across Facebook, Instagram, and Twitter; led social media workshops and contributed to digital conduct and policies; created content in support of council's social media and advertising campaigns.
Search Engine Optimisation Specialist at Freelance
December 31, 2019 - August 21, 2025Managed on-site optimisation and link-building campaigns for clients across HR, Tech, and Pharma sectors. Conducted website optimisation, SEO content writing, technical SEO audits, competitor analysis, UX recommendations, keyword and backlink research. Analysed Google Analytics data for actionable insights. Project management coordinating tasks across content and web development teams.
Social Media Specialist (Freelance) at Freelance
December 1, 2019 - October 8, 2025Freelance work spanning on-site SEO, content creation for clients across HR, Tech and Pharma; driven targeted traffic and improved search rankings; managed end-to-end SEO projects; provided content and digital campaign support.
Social Media Specialist at London Borough of Havering
August 31, 2018 - August 31, 2018Freelance social media management; oversaw social media content and website management; facilitated social media workshops; contributed to digital conduct policy and guidelines.
Social Media Specialist at London Borough of Havering
August 1, 2018 - October 8, 2025Managed on-site SEO optimization and social media/content efforts for the council; conducted SEO audits, improved search rankings and visibility, produced content, and coordinated cross-channel campaigns.
Digital Communications + Social Media Consultant at London Borough of Havering, London, UK
March 1, 2018 - August 21, 2025Led development, management, and execution of digital and social media strategies across Facebook, Instagram, and Twitter. Oversaw website management, facilitated social media workshops, created Digital Conduct policy for the council. Created content in support of Council's social media and advertising campaigns including social media calendar management.
Creative Brand & Content Strategist at Self-employed / Independent
September 1, 2014 - November 3, 2025Transform ideas into engaging content and cohesive brand identities; deliver end-to-end creative strategy across social media, editorial, and web; develop content and brand identity strategies for travel, lifestyle, and wellness brands; manage Instagram campaigns, UGC content, newsletters; build brand communities.
Creative Brand & Content Strategist at Self-Employed
September 1, 2014 - November 3, 2025Transforms ideas into engaging content and cohesive brand identities; develops end-to-end content strategies across social media, editorial, and web; creates brand content strategies for travel, lifestyle, and wellness brands; leads Instagram campaigns, UGC, and newsletter writing; delivers editorial storytelling and cohesive content ecosystems.
Creative Brand & Content Strategist at Self-employed / Freelancer
September 1, 2014 - PresentTransform ideas into engaging content and cohesive brand identities, combining content strategy, branding, and storytelling across social media, web, and editorial platforms. Delivering creative strategy from end to end: trend analysis, insight development, ideation, campaign concepts, and execution across social media, editorial, and web.
Content Creator & Brand Strategist at Self-Employed (Freelance)
September 1, 2014 - PresentTransforms ideas into engaging content and cohesive brand identities; develops content and brand identity strategies for travel, lifestyle, and wellness brands; creates Instagram campaigns, UGC, and newsletters; analyzes content performance and leverages data-driven insights to optimise engagement and community growth; collaborates with clients, stakeholders, influencers, and industry leaders to boost brand visibility and engagement; contributed to HELLO! Magazine, Mail Travel, and SCAN Magazine.
Content Creator & Brand Strategist at Self-Employed
September 1, 2014 - PresentDeveloping content and brand identity strategies for travel, lifestyle, and wellness brands; transforming concepts into engaging content and cohesive brand identities across social media, web, and editorial platforms; leading campaigns on Instagram (35K+ followers) and LinkedIn (20K+ connections); guiding content creation, brand storytelling, and community engagement for client brands.
Content Creator, Writer & Project Manager at Self-employed
September 1, 2014 - PresentTransforming ideas into engaging content and graphic designs across web design, social media, and editorial. Created content for travel, lifestyle, and wellness brands focusing on Instagram, social media marketing campaigns, articles, and short-form videos. Coordinated influencer campaigns and partnerships to enhance brand visibility and engagement. Contributed editorial, website, and blog writing for notable publications such as HELLO! Magazine, Mail Travel, SCAN Magazine, and Nordic Style Mag.
Education
Master's degree in Media & PR at Newcastle University, UK
January 11, 2030 - August 21, 2025Master's degree in Media & PR at Newcastle University
January 11, 2030 - October 8, 2025Master's degree in Media & PR at Newcastle University
January 11, 2030 - October 8, 2025Master's degree in Media & PR at Newcastle University
January 11, 2030 - October 8, 2025Master's degree in Media & PR at Newcastle University, UK
January 11, 2030 - November 3, 2025Master's degree in Media & PR at Newcastle University, United Kingdom
January 11, 2030 - November 3, 2025Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Telecommunications, Professional Services, Software & Internet, Retail, Education, Consumer Goods
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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