Greta Hernandez
I am a passionate marketing professional with over 12 years of experience in event and campaign management, marketing communications, market research, and brand management.
About
I am a passionate marketing professional with over 12 years of experience in event and campaign management, marketing communications, market research, and brand management. I excel at building strong brands through strategic marketing campaigns, digital advertising, and content creation that drive sales growth and boost brand awareness.
My expertise also lies in leveraging digital platforms such as Google Ads, Facebook Ads, Instagram, and Twitter to increase lead generation, customer conversions, clicks, traffic, engagement, and ROI. I am fluent in Spanish and highly skilled in project management and copywriting, managing teams, and coordinating large-scale marketing events and trade shows internationally.
- 7 years' experience
- Joined August 2025
Languages
- Spanish; CastilianAdvanced
Industry experience
- Media & Entertainment
- Professional Services
- Retail
- Financial Services
Work experience
Managed over 60 weekly digital campaigns including performance-based advertising and creative storytelling across paid digital platforms. Increased lead generation, customer conversions, clicks, traffic, engagement, and ROI by 60%. Executed SEM including keyword research and competitor analysis. Managed and executed Google Ads, Meta Ads, Instagram Ads, Twitter Ads, and Microsoft Ads including Display, Search, Video, Smart, Discovery, and App campaigns. Developed lead improvement initiatives through weekly marketing efforts and data analysis.
Built digital strategies, event planning, and execution into agency operations aligning key goals across platforms, resulting in sales growth by 30% in the first three months. Developed marketing campaigns including Google Ads, Instagram ads, magazine ads, weekly blogs, and copywriting while managing a small team of four and increasing organic traffic by 20%.
Successfully executed and managed over 150 international and national trade shows, strategic marketing, and corporate events. Planned, coordinated, and executed monthly marketing strategies supporting sales and QA departments. Managed quarterly marketing newsletters to satisfy client informational needs. Attended conferences abroad to improve and increase product awareness of company services.
Education
Certifications and awards
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