Renato P. Machado
I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist.
About
I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist. I believe that well-researched content is a crucial tool for creating user-friendly reading experiences.
Currently, I produce, edit, and curate videos and news content for Brazilian partners on platforms like the Tim News website and Record News app. I also contribute to testing generative AI for journalism, helping the AI craft more authentic stories that improve readability, SEO ranking, and copy score.
- 6 years' experience
- Joined August 2025
Skills· 8
Languages
- PortugueseFluent
- EnglishAdvanced
- Spanish; CastilianIntermediate
- ItalianIntermediate
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Education
- Professional Services
- Travel & Hospitality
- Healthcare
More experts in Porto, Portugal
Work experience· 8 roles
Created content for LinkedIn profiles of Poly directors, developed posting schedules, and established distinct tone and voice for each executive. Produced long-form content including e-books and video scripts for Positivo Tecnologia.
Developed and implemented UX writing strategies for the health NGO Saúde da Rua website. Volunteered to apply UX writing skills learned in workshops and boot camps, including Voice and Tone, Controlled Vocabulary, and Microcopy. Collaborated with UX designers, Agile Masters, Product Owners, Front-End and Back-End developers to strengthen team communication, product management, and agile methods.
Created content for LinkedIn profiles of Poly directors, developing post schedules and establishing a distinct tone and voice for each executive. Produced long-form content (e-books) and video scripts for Positivo Tecnologia while participating in the tech brand's PR team at the agency.
Education
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