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I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist. I believe that well-researched content is a crucial tool for creating user-friendly reading experiences. Currently, I produce, edit, and curate videos and news content for Brazilian partners on platforms like the Tim News website and Record News app. I also contribute to testing generative AI for journalism, helping the AI craft more authentic stories that improve readability, SEO ranking, and copy score.…I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist. I believe that well-researched content is a crucial tool for creating user-friendly reading experiences. Currently, I produce, edit, and curate videos and news content for Brazilian partners on platforms like the Tim News website and Record News app. I also contribute to testing generative AI for journalism, helping the AI craft more authentic stories that improve readability, SEO ranking, and copy score.

Renato P. Machado

Content Strategist, UX Writer, Copywriter

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I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist. I believe that well-researched content is a crucial tool for creating user-friendly reading experiences. Currently, I produce, edit, and curate videos and news content for Brazilian partners on platforms like the Tim News website and Record News app. I also contribute to testing generative AI for journalism, helping the AI craft more authentic stories that improve readability, SEO ranking, and copy score.…I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist. I believe that well-researched content is a crucial tool for creating user-friendly reading experiences. Currently, I produce, edit, and curate videos and news content for Brazilian partners on platforms like the Tim News website and Record News app. I also contribute to testing generative AI for journalism, helping the AI craft more authentic stories that improve readability, SEO ranking, and copy score.

Available to hire

I am Renato P. Machado, a content specialist and journalist with over 10 years of experience in media as a reporter, editor, PR, screenwriter, and digital media specialist. I believe that well-researched content is a crucial tool for creating user-friendly reading experiences.

Currently, I produce, edit, and curate videos and news content for Brazilian partners on platforms like the Tim News website and Record News app. I also contribute to testing generative AI for journalism, helping the AI craft more authentic stories that improve readability, SEO ranking, and copy score.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Italian

Intermediate

Work Experience

PR Account Director at Giu sti Creative (FSB)

December 31, 2023 - September 3, 2025

Created content for LinkedIn profiles of Poly directors, developed posting schedules, and established distinct tone and voice for each executive. Produced long-form content including e-books and video scripts for Positivo Tecnologia.

UX Writer at Tech Pro Bem

December 31, 2023 - September 3, 2025

Developed and implemented UX writing strategies for the health NGO Saúde da Rua website. Volunteered to apply UX writing skills learned in workshops and boot camps, including Voice and Tone, Controlled Vocabulary, and Microcopy. Collaborated with UX designers, Agile Masters, Product Owners, Front-End and Back-End developers to strengthen team communication, product management, and agile methods.

PR Account Director at Giusti Creative (FSB)

January 1, 2023 - August 21, 2025

Created content for LinkedIn profiles of Poly directors, developing post schedules and establishing a distinct tone and voice for each executive. Produced long-form content (e-books) and video scripts for Positivo Tecnologia while participating in the tech brand's PR team at the agency.

UX Writer at Tech Pro Bem

January 1, 2023 - August 21, 2025

Developed and implemented UX Writing strategies for the website of the health NGO Saúde da Rua. Applied UX Writing skills learned in workshops and boot camps such as Voice and Tone, Controlled Vocabulary, and Microcopy. Collaborated with a diverse team including UX Designers, Agile Masters, Product Owners, Front-End and Back-End Developers, strengthening soft skills in team communication, product management, and agile methods.

Content Specialist / Journalist at Icaro Media Group

January 1, 2021 - Present

Producing, editing, and curating videos and news content for Brazilian partners' platforms such as Tim News website and Record News app. Involved in testing a news-generative AI as part of a multidisciplinary team, offering insights on journalistic best practices to enhance AI-generated stories' authenticity, readability, SEO ranking, and copy score.

Content Specialist at Icaro Media Group

January 1, 2021 - Present

Responsible for producing, editing, and curating videos and news content for Brazilian partners' platforms such as the Tim News website and Record News app. Involved in testing a news-generative AI as part of a multidisciplinary team, providing insights on journalistic best practices to help the AI create more authentic stories, improving readability, SEO ranking, and copy score.

Reporter at Panrotas

December 31, 2020 - September 3, 2025

Worked as a newspaper and online reporter for the tourism expert Panrotas. Tasks included event coverage, press trips, interviews, and news writing. After moving to Portugal in 2018, started the travel blog Viajante 3.0 sharing unique traveler experiences focusing on lifestyle and gastronomy.

Reporter at Pan Rotas

January 1, 2020 - August 21, 2025

Worked as newspaper and online reporter covering tourism industry events, press trips, interviews, and news writing. Managed event coverage responsibilities with strong journalistic skills.