I am a passionate and experienced professional specializing in communication, video editing, content creation, social media management, and public relations. With over seven years of experience as a content creator and several years managing social media strategies and PR campaigns, I excel at creating engaging content and growing audiences. I am fluent in Portuguese and English, with intermediate skills in French, and I enjoy combining my love for languages, books, and cultures to motivate and engage people. Currently, I am expanding my career in social media within a corporate environment, where I leverage my skills in video production, SEO, marketing analysis, and customer engagement. My approach focuses on crafting inspiring narratives and analyzing performance to achieve impactful results, such as significantly growing follower counts and increasing student enrollment through digital marketing initiatives.

Ana Carolina Fernandes Lopes

I am a passionate and experienced professional specializing in communication, video editing, content creation, social media management, and public relations. With over seven years of experience as a content creator and several years managing social media strategies and PR campaigns, I excel at creating engaging content and growing audiences. I am fluent in Portuguese and English, with intermediate skills in French, and I enjoy combining my love for languages, books, and cultures to motivate and engage people. Currently, I am expanding my career in social media within a corporate environment, where I leverage my skills in video production, SEO, marketing analysis, and customer engagement. My approach focuses on crafting inspiring narratives and analyzing performance to achieve impactful results, such as significantly growing follower counts and increasing student enrollment through digital marketing initiatives.

Available to hire

I am a passionate and experienced professional specializing in communication, video editing, content creation, social media management, and public relations. With over seven years of experience as a content creator and several years managing social media strategies and PR campaigns, I excel at creating engaging content and growing audiences. I am fluent in Portuguese and English, with intermediate skills in French, and I enjoy combining my love for languages, books, and cultures to motivate and engage people.

Currently, I am expanding my career in social media within a corporate environment, where I leverage my skills in video production, SEO, marketing analysis, and customer engagement. My approach focuses on crafting inspiring narratives and analyzing performance to achieve impactful results, such as significantly growing follower counts and increasing student enrollment through digital marketing initiatives.

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Language

Portuguese
Fluent
English
Fluent
French
Intermediate

Work Experience

Social Media Manager at Alemão Direto, Self-Employed
July 1, 2024 - Present
Planned and implemented social media strategies aligned with business goals. Developed engaging content tailored to the target audience with a specialization in video production, including scriptwriting, recording, and editing of ads. Monitored KPIs and analyzed organic and paid traffic metrics using Meta Business, Google Ads, and Facebook Ads. Achieved 1K YouTube subscribers in less than a year and 2K TikTok followers in 5 months, increasing new student enrollment by 85%.
Public Relations Specialist at AP Comunicação, Freelancer
September 1, 2023 - Present
Ensured client's relevance in national press through excellent communication with journalists, distributed press releases and notes using SEO techniques for client announcements and campaigns such as Clube do Samba, Teatro Imperial, and Breaking Social Brasil. Provided client support at events, conferences, and press briefings, combining PR and marketing team efforts to expand social media reach and improve results.
Social Media and Public Relations Intern at M Niemeyer Communications Advisory
July 1, 2022 - August 21, 2025
Created content for the company's Instagram. Supported press relations activities including creating and sending press releases and notes, as well as tracking client announcements. Worked on projects such as Mundo Bita, Petrobras Sinfônica, and Ventura Teatros.
Reporter Intern at Agência UVA Barra
July 1, 2021 - August 21, 2025
Produced behavioral and social articles for the university website, along with video editing. Previously covered events and produced multimedia articles including text, photos, audio, and videos, as well as editing films and writing film reviews.

Education

Bachelor of Journalism at Universidade Veiga de Almeida
January 11, 2030 - January 1, 2022

Qualifications

Semrush SEO Crash Course
March 1, 2025 - August 21, 2025
French Language Certificate – DELF B1
October 1, 2024 - August 21, 2025
Exchange English Program
October 1, 2022 - November 30, 2022
Social Media Management Certificate
April 1, 2022 - August 21, 2025

Industry Experience

Media & Entertainment, Education, Professional Services, Non-Profit Organization