Available to hire
I am a creative and results-driven content strategist and copywriter with a strong background in SEO, digital marketing, and WordPress management. I have experience crafting compelling content for blogs, newsletters, and ads that drive audience engagement and improve online visibility.
With a passion for research-driven marketing, I enjoy optimizing content with tools like SEMrush and managing content publishing on WordPress. I am dedicated to meeting traffic and sales goals through strategic writing and digital marketing practices.
Experience Level
Work Experience
Copywriter at Founding Women
January 1, 2024 - PresentConduct keyword research to optimize existing and new blogs and ensure monthly traffic goals are reached. Write blogs on trending topics such as pregnancy and viral stories to meet monthly traffic goals. Publish content on WordPress, ensuring blogs are optimized for SEO.
Freelance Content Writer at World Atlas
January 1, 2024 - August 21, 2025Wrote 2-3 travel blogs per week on retirement spots and destinations incorporating SEO best practices such as headings, links, and sources.
Content Writer at Cradlewise
January 1, 2024 - August 21, 2025Created 5 to 10 blogs per month on topics including the Cradlewise Smart Crib, parenting tips, infant sleep and health, parental health, wellness, and lifestyle. Optimized blogs using SEMrush and published on WordPress with metadata and images.
Senior Content Executive at Licious
January 1, 2023 - August 21, 2025Wrote marketing copy such as product descriptions, emails, and banners to meet monthly sales and revenue targets. Delivered business-as-usual assets including push notifications, SMS copy, and offline flyers. Co-managed company blog and edited/uploaded content on WordPress.
Coding Teacher at WhiteHat Jr.
January 1, 2021 - August 21, 2025Taught children how to code in JavaScript and other computer languages.
Administration & Communications Assistant at WEL Networks
January 1, 2019 - August 21, 2025Organized project documentation for digital tracking and efficient retrieval. Handled front-desk operations, banking, and breakroom maintenance.
Education
Two-year certificate in Strategic Marketing Communications at Conestoga College, Kitchener, Ontario
January 1, 2023 - January 1, 2025Post-Graduate Diploma in Communications at WINTEC, Hamilton, New Zealand
January 1, 2016 - January 1, 2017Bachelor of Arts (English Honours) at St. Xaviers Autonomous, Kolkata, India
January 1, 2010 - January 1, 2013Qualifications
Social Media Intern
January 1, 2016 - January 1, 2017Technical Writing Intern
January 1, 2016 - January 1, 2016Industry Experience
Media & Entertainment, Education, Retail, Consumer Goods, Software & Internet
Experience Level
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