I am a warm communicator and creative professional specializing in social media management and content creation. I enjoy crafting playful yet elegant multimedia content tailored to family and wellness-focused audiences, ensuring authentic community connections. With hands-on experience managing Instagram accounts for small businesses, preschools, and authors, I love combining fun, warmth, and professionalism in my work. My background includes administrative support in preschool education and a strong ability to streamline operations and enhance digital presence. I thrive on responsive collaboration and have a keen eye for visuals that reflect inclusivity, creativity, and trust.

Sally Roberts

I am a warm communicator and creative professional specializing in social media management and content creation. I enjoy crafting playful yet elegant multimedia content tailored to family and wellness-focused audiences, ensuring authentic community connections. With hands-on experience managing Instagram accounts for small businesses, preschools, and authors, I love combining fun, warmth, and professionalism in my work. My background includes administrative support in preschool education and a strong ability to streamline operations and enhance digital presence. I thrive on responsive collaboration and have a keen eye for visuals that reflect inclusivity, creativity, and trust.

Available to hire

I am a warm communicator and creative professional specializing in social media management and content creation. I enjoy crafting playful yet elegant multimedia content tailored to family and wellness-focused audiences, ensuring authentic community connections. With hands-on experience managing Instagram accounts for small businesses, preschools, and authors, I love combining fun, warmth, and professionalism in my work.

My background includes administrative support in preschool education and a strong ability to streamline operations and enhance digital presence. I thrive on responsive collaboration and have a keen eye for visuals that reflect inclusivity, creativity, and trust.

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Work Experience

Freelance Social Media Manager & Content Creator at Self-employed
October 1, 2021 - Present
Manage and grow Instagram accounts for small businesses, preschools, and authors, tailoring content to family and wellness-focused audiences. Develop editorial calendars and engagement strategies that boost brand visibility and foster authentic community connections. Lead multimedia content creation including reels, photography, and playful yet elegant designs aligned with client brand voice. Create short-form video content with trending audio and relatable scripts that balance fun, warmth, and professionalism. Provide community management through timely, thoughtful responses that build trust with parents and families.
Teaching & Administrative Assistant at Wee Ones Club Preschool
December 31, 2022 - August 21, 2025
Supported preschool-aged children during classes with warmth and attentiveness, gaining firsthand experience communicating with parents and families. Assisted in teaching musical Mommy & Me classes for children ages 3 months to 2 years, cultivating a joyful and nurturing environment. Streamlined operations by digitizing administrative records and organizing parent-facing materials.

Education

Bachelor of Arts at Vassar College
January 11, 2030 - August 21, 2025

Qualifications

Social Media Marketing | HubSpot Academy
January 11, 2030 - August 21, 2025
Search Engine Optimization | HubSpot Academy
January 11, 2030 - August 21, 2025

Industry Experience

Education, Media & Entertainment, Travel & Hospitality, Professional Services