I am a Master’s student in Marketing with a solid academic background in strategic, digital, and relationship marketing. I have experience in consumer behaviour, market segmentation, brand positioning, and social media strategy. I enjoy leveraging my strong analytical and interpersonal skills to deliver impactful, data-driven, and brand-focused strategies. Currently, I am building upon my expertise by supporting marketing plans, maintaining CRM databases, and optimizing client communications through targeted email campaigns, all while continuing to learn and provide value. I am passionate about fostering brand engagement and expanding creative networks through collaboration and effective communication.

Greta Meloni

I am a Master’s student in Marketing with a solid academic background in strategic, digital, and relationship marketing. I have experience in consumer behaviour, market segmentation, brand positioning, and social media strategy. I enjoy leveraging my strong analytical and interpersonal skills to deliver impactful, data-driven, and brand-focused strategies. Currently, I am building upon my expertise by supporting marketing plans, maintaining CRM databases, and optimizing client communications through targeted email campaigns, all while continuing to learn and provide value. I am passionate about fostering brand engagement and expanding creative networks through collaboration and effective communication.

Available to hire

I am a Master’s student in Marketing with a solid academic background in strategic, digital, and relationship marketing. I have experience in consumer behaviour, market segmentation, brand positioning, and social media strategy. I enjoy leveraging my strong analytical and interpersonal skills to deliver impactful, data-driven, and brand-focused strategies.

Currently, I am building upon my expertise by supporting marketing plans, maintaining CRM databases, and optimizing client communications through targeted email campaigns, all while continuing to learn and provide value. I am passionate about fostering brand engagement and expanding creative networks through collaboration and effective communication.

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Language

Italian
Fluent
English
Advanced
French
Beginner

Work Experience

Communication Intern at The Plural | Bali Work Group
September 30, 2023 - August 21, 2025
Developed and implemented a LinkedIn-focused social media strategy to strengthen brand identity and engagement. Fostered consistent relationships with fashion/design brands and agencies. Established new collaborations with clients to expand the organization’s creative network.
Marketing Intern at Mainini & Associati
May 1, 2023 - Present
Supported the marketing plan alongside the Office Manager and Marketing Director. Maintained the CRM database and optimized client communication. Implemented targeted email marketing campaigns, significantly boosting client loyalty and retention.
New Account Manager at CMG Eventi
December 31, 2022 - August 21, 2025
Conducted weekly market research to identify potential B2B collaboration opportunities. Initiated contact with companies aligned with CMG Eventi’s brand and service offerings. Contributed to expanding the client portfolio by securing five new partnerships.

Education

Master of Science in Marketing at ISCTE - University Institute of Lisbon
September 1, 2024 - July 1, 2026
Bachelor of Science in Corporate Communication and Public Relations at IULM - Libera Università di Lingue e Comunicazione
September 1, 2021 - July 1, 2024

Qualifications

TOEFL (English Proficiency)
January 11, 2030 - August 21, 2025
SEO Foundations (LinkedIn Learning)
January 11, 2030 - August 21, 2025
Create a Digital Marketing Campaign from Start to Finish (LinkedIn Learning)
January 11, 2030 - August 21, 2025

Industry Experience

Professional Services, Media & Entertainment, Retail, Software & Internet, Education