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I'm a passionate, results-driven marketing lead who loves making things happen and making them better. I thrive in fast-paced, creative environments where ideas turn into action, and strategy meets storytelling. With deep experience in digital campaigns, branded entertainment, and the festival world, I've built and grown audiences, launched viral content, and delivered campaigns that cut through the noise. I'm big on content that actually connects, and I bring a strong eye for brand, smart strategy, and a hands-on approach to everything I do. From creative concepting to streamlining workflows, building partnerships, and leading cross-platform rollouts - I'm all about impact, clarity, and momentum. Let's build something bold (and make it run like clockwork).…I'm a passionate, results-driven marketing lead who loves making things happen and making them better. I thrive in fast-paced, creative environments where ideas turn into action, and strategy meets storytelling. With deep experience in digital campaigns, branded entertainment, and the festival world, I've built and grown audiences, launched viral content, and delivered campaigns that cut through the noise. I'm big on content that actually connects, and I bring a strong eye for brand, smart strategy, and a hands-on approach to everything I do. From creative concepting to streamlining workflows, building partnerships, and leading cross-platform rollouts - I'm all about impact, clarity, and momentum. Let's build something bold (and make it run like clockwork).

Sarah Hume

Marketing Strategist, Content Producer, Social Media Manager, +2

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I'm a passionate, results-driven marketing lead who loves making things happen and making them better. I thrive in fast-paced, creative environments where ideas turn into action, and strategy meets storytelling. With deep experience in digital campaigns, branded entertainment, and the festival world, I've built and grown audiences, launched viral content, and delivered campaigns that cut through the noise. I'm big on content that actually connects, and I bring a strong eye for brand, smart strategy, and a hands-on approach to everything I do. From creative concepting to streamlining workflows, building partnerships, and leading cross-platform rollouts - I'm all about impact, clarity, and momentum. Let's build something bold (and make it run like clockwork).…I'm a passionate, results-driven marketing lead who loves making things happen and making them better. I thrive in fast-paced, creative environments where ideas turn into action, and strategy meets storytelling. With deep experience in digital campaigns, branded entertainment, and the festival world, I've built and grown audiences, launched viral content, and delivered campaigns that cut through the noise. I'm big on content that actually connects, and I bring a strong eye for brand, smart strategy, and a hands-on approach to everything I do. From creative concepting to streamlining workflows, building partnerships, and leading cross-platform rollouts - I'm all about impact, clarity, and momentum. Let's build something bold (and make it run like clockwork).

Available to hire

I’m a passionate, results-driven marketing lead who loves making things happen and making them better. I thrive in fast-paced, creative environments where ideas turn into action, and strategy meets storytelling. With deep experience in digital campaigns, branded entertainment, and the festival world, I’ve built and grown audiences, launched viral content, and delivered campaigns that cut through the noise.

I’m big on content that actually connects, and I bring a strong eye for brand, smart strategy, and a hands-on approach to everything I do. From creative concepting to streamlining workflows, building partnerships, and leading cross-platform rollouts - I’m all about impact, clarity, and momentum. Let’s build something bold (and make it run like clockwork).

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Digital Marketing Manager at Anything Goes

July 1, 2020 - Present

Spearheaded creative briefings and managed cross-functional approval processes to ensure brand consistency and delivery of high-quality content across all promotional campaigns. Collaborated with venues, partners, and brands to align marketing strategies and produce compelling, on-brand content that increased engagement, ticket sales, and overall brand visibility. Worked closely with internal teams to align on marketing goals and ensure seamless execution of campaigns across digital, social, and on-site channels. Analyzed ticket sales and campaign performance metrics to set benchmarks, track progress, and optimize strategies for improved ROI and audience reach. Identified inefficiencies in internal processes, implementing workflow enhancements that increased campaign effectiveness and execution speed. Championed innovation by researching and integrating new marketing technologies and tactics, continuously elevating campaign impact and achieving measurable results.

Marketing Associate & Head of Content at Corona Sunsets Festival South Africa

October 1, 2019 - Present

Played a key role in planning festival activities, managing creative approvals with brands/artists, and ensuring content was effectively marketed. Helped secure the Blue Standard Plastic-Free Seal by recording key data and highlighting sustainability efforts. Developed an Uber campaign and custom ticket prompts to drive early arrivals and improve attendee experience. Aided in loading the festival onto a mobile app for better on-site access to schedules and maps. Identified and implemented operational improvements to boost online visibility. During the festival, collaborated with the digital team to launch and promote three unannounced events using live content, resulting in sellouts. Managed crisis response for a weather-related postponement, including refunds strategy and rescheduling communication. Oversaw email funnels to ensure clear, timely updates, maintaining customer satisfaction.

Marketing Associate & Head of Content at Ultra South Africa

October 1, 2019 - Present

Increased pre-sale sign-ups by 375% through innovative digital marketing strategies and creative content execution. Managed multi-platform content strategies, driving 5M+ social media reach and 11M views on TikTok, creating viral moments and brand visibility. Built strategic influencer partnerships resulting in exponential brand visibility and engagement. Consistently analyzed campaign data, optimizing strategies in real-time to ensure maximum performance and audience engagement.

Digital Marketing Manager & Content Marketing Specialist (Freelance Social Media Manager) at The Night League

January 1, 2025 - August 21, 2025

Worked on content campaigns for Ushuaïa Dubai and UNVR ensuring brand-aligned content that resonated with the audience. Supported Head Social Media Manager & Marketing Manager. Managed and optimized content calendars and digital strategies to maximize brand awareness and drive social media growth.

Marketing Manager & Content Strategist (Freelance) at Non-Profit Organization

June 1, 2024 - August 21, 2025

Crafted marketing campaigns that increased donations by 50% through storytelling-driven content. Developed compelling brand narratives that resonate with audiences, fostering long-term engagement and community support. Managed end-to-end digital marketing, from email campaigns to social media growth, ensuring alignment with the organization's mission and goals.