Available to hire
I am a creative and detail-oriented Digital Designer with proven expertise in UX/UI, responsive web design, and digital brand systems. I thrive on turning complex requirements into intuitive, brand-consistent digital experiences and enjoy collaborating with developers, marketers, and stakeholders to deliver high-performance websites.
With hands-on skills in Figma, WordPress, HTML5, and SEO standards, I build scalable design systems and guide projects from concept to launch across finance, e-commerce, healthcare, and construction sectors.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Work Experience
Web Designer & Digital Project Manager at Craftin Web
January 1, 2024 - PresentLead the full design and delivery of digital projects for startups, entrepreneurs, and SMEs, ensuring brand-consistent, responsive, and user-focused websites. Delivered over 50 responsive, brand-consistent websites across finance, e-commerce, healthcare, and construction sectors. Created UX/UI prototypes and design components in Figma, integrated advanced web features such as multi-vendor e-commerce, booking systems, e-payment, CRMs, and chatbots. Managed end-to-end CMS builds including WordPress and Elementor with performance optimization and analytics integration.
Web Project Manager (eCommerce Platform Launch) at StilulMeu.ro
July 1, 2023 - August 21, 2025Designed and launched a multi-vendor marketplace supporting regional SMEs, onboarding 40% more vendors and improving repeat purchases via a personalized recommendation engine. Managed a 6-month full delivery cycle with a hybrid agile model, integrating payments, CRM, and inventory control. Led creation of a responsive UX/UI design system aligned with brand and marketing campaigns. Secured €100K in EU funding and managed stakeholder communication across design, engineering, and finance.
Startup Evaluator, Generate Accelerator Programme (GAP) at London School of Economics (LSE)
March 1, 2023 - PresentContributed to identification and support of high-potential ventures within LSE’s entrepreneurial ecosystem. Evaluated 30+ early-stage startups, providing strategic feedback on product-market fit, technical innovation, and business models. Built collaborative relationships with programme leaders, founders, and VCs to refine MVPs and assess AI-based innovation potential.
Product Manager & Co-Founder at ChoozFit
January 1, 2023 - PresentCo-founded and led the design of an AI-driven virtual try-on and personalized recommendation platform for fashion e-commerce. Applied lean experimentation to optimize user flows, improving acquisition by 30% and satisfaction by 25%. Designed product UX/UI in Figma, integrating AI features to boost engagement and conversion. Facilitated cross-functional collaboration across development, design, and marketing teams, reducing time-to-launch by 3 months.
Senior Project Manager at Smart Mind Solutions
December 1, 2022 - August 21, 2025Led a nationally funded €4.4M programme to deliver 44 community medical centres. Supervised multi-stakeholder coordination, risk management, and reporting, delivering 34 successful funding applications benefiting over 100,000 patients. Facilitated coordination among national health entities and regional providers.
Project Management Consultant at National Institute For Mother And Child Health
July 1, 2022 - August 21, 2025Directed a major digital health transformation project standardizing prenatal screening across Romania. Managed cross-government stakeholder alignment with ministries, EU partners, and 140+ team members. Led a €2.1M digital health transformation delivering a platform for 1.8M+ patients. Embedded agile practices and developed internal capacity for sustainable service management post-deployment. Created implementation plans, risk registers, and compliance reports serving as reference models.
Project Manager at Youth For Education And Society Association
December 1, 2021 - August 21, 2025Coordinated four national training programs and managed two major national healthcare projects, including an international oral health education project across Sweden, Spain, and Romania. Designed and executed 36 international training projects, upskilling 4,500+ graduates in entrepreneurship, technology, and innovation. Secured €3.4M in EU funding for public health and education initiatives. Led cross-border collaboration in Sweden, Spain, and Romania to deliver healthcare innovation programs, including an e-learning platform benefiting 200 medical specialists.
Project Management Trainer at Extreme Training
December 1, 2016 - August 21, 2025Developed and executed effective project management training programs achieving high satisfaction rates and measurable participant performance improvements. Delivered high-impact training to over 500 professionals focusing on digital transformation and agile methodologies. Developed scalable online learning tools used in corporate and public sector environments.
Account Manager at Ozzo Promotion
March 1, 2012 - August 21, 2025Managed customer relationships and coordinated advertising campaigns to meet client requirements. Managed multi-channel campaigns for major brands such as Ubisoft, Hervis Sports, P&G, and Hewlett-Packard. Negotiated contracts and strengthened client relationships, improving retention by 25%.
Education
Bachelor's Degree – Philosophy of Economics at University of Bucharest
January 1, 2006 - August 21, 2025Qualifications
Project governance and Project Management Office (PMO) Professional
January 11, 2030 - August 21, 2025Certified Web Professional – Site Designer
January 11, 2030 - August 21, 2025Certified Project Manager
January 11, 2030 - August 21, 2025Professional Scrum Master I
January 11, 2030 - September 22, 2025Industry Experience
Financial Services, Retail, Healthcare, Education, Non-Profit Organization, Software & Internet, Real Estate & Construction, Professional Services, Media & Entertainment, Government, Other
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