I am a highly skilled Graphic Designer with eight years of experience, specializing not only in design but also in visual branding consultation for various companies. With a strong understanding of digital marketing for the past four years, I have helped businesses across industries—including interior design, architecture, startups, wedding organizers, and digital agencies—build compelling brand identities. Passionate about creating impactful designs, I blend creativity with strategic marketing insights to deliver visually engaging and effective branding solutions.

Ayulatifah

I am a highly skilled Graphic Designer with eight years of experience, specializing not only in design but also in visual branding consultation for various companies. With a strong understanding of digital marketing for the past four years, I have helped businesses across industries—including interior design, architecture, startups, wedding organizers, and digital agencies—build compelling brand identities. Passionate about creating impactful designs, I blend creativity with strategic marketing insights to deliver visually engaging and effective branding solutions.

Available to hire

I am a highly skilled Graphic Designer with eight years of experience, specializing not only in design but also in visual branding consultation for various companies. With a strong understanding of digital marketing for the past four years, I have helped businesses across industries—including interior design, architecture, startups, wedding organizers, and digital agencies—build compelling brand identities.

Passionate about creating impactful designs, I blend creativity with strategic marketing insights to deliver visually engaging and effective branding solutions.

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Language

English
Advanced

Work Experience

Visual Designer at Crazy Tok Media
May 1, 2023 - Present
Designed over 80 assets per client monthly, including social media graphics, thumbnails, and video elements. Managed 10 clients simultaneously delivering branding, content design, and visual consultation. Improved brand consistency and video aesthetics, increasing audience recognition and engagement. Enhanced client satisfaction by 70% through high-quality, brand-aligned visual content. Created intro visuals and branding elements enhancing video professionalism and appeal. Supported website, newsletter, and merchandise design ensuring seamless brand integration across platforms.
Creative Team Lead at Gemstone Entertainment HK
May 1, 2023 - August 21, 2025
Led a creative team of four designers optimizing task distribution and improving workflow efficiency. Directed branding and design strategies for campaigns, ads, and website content to ensure high engagement. Designed 100% of audiobook & audio drama visuals for PogoFM, producing 50 assets per month. Enhanced design quality and consistency contributing to a 50% increase in user engagement. Developed marketing creatives boosting campaign performance by 30%.
Senior Graphic Designer at Meson Digital Agency
December 1, 2022 - August 21, 2025
Designed logos, branding assets, and ad creatives for clients boosting campaign engagement and brand visibility. Managed a two-person in-house design team improving workflow efficiency and project turnaround times. Led videographer efforts for creative shoots delivering high-quality photography and videos for marketing campaigns. Successfully pitched and secured deals with HyperX Indonesia, Fizzo (Bytedance), and Monkey Indonesia achieving a 100% client presentation success rate. Developed pitch decks increasing client acquisition rates by 40%, contributing to company revenue growth.
Graphic Design & Content Developer at GoToko
July 1, 2022 - August 21, 2025
Assisted in planning and executing monthly content strategies aligning creative direction with business objectives. Designed social media and collateral materials, mock-ups for newsletters, merchandise, and digital campaigns ensuring brand consistency. Delivered 100% of projects on time managing multiple tight deadlines for global clients. Worked remotely with Employer Branding & Communication Lead and international clients maintaining a 50% satisfaction rate through innovative design solutions. Provided creative problem-solving that improved design workflow efficiency by 65%, enhancing team productivity.
Senior Graphic Designer & Head of Branding at BYO Living
January 1, 2021 - August 21, 2025
Developed and executed branding strategies growing Instagram followers from 8,000 to 13.3K (+66%). Led content creation for campaigns across social media, exhibitions, and magazine ads increasing engagement by 189% per month. Designed and managed branding materials including posters, digital ads, and architectural exhibitions. Produced high-quality photography and videography enhancing company visual storytelling. Established a comprehensive brand development process strengthening BYO Living's market presence.

Education

Bachelor's Degree in Broadcasting Journalism at Budi Luhur University
September 1, 2013 - February 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Real Estate & Construction, Software & Internet