I am a multidisciplinary designer and illustrator specializing in brand identity, design systems, and presentation storytelling for corporate teams, institutions, and evolving brands. I have experience building visual strategies across pitches, rebrand, and campaigns that scale from deck design and marketing assets to art direction and team collaboration. Having collaborated with Cranbrook Academy of Art, Yeezy, and Won: A BRAND ATELIER, I bring an expressive yet strategic approach to design production, unafraid to rethink concepts and apply logic to aesthetics. I bring a critical eye and a mindset continuously translating complex ideas into compelling visual solutions to drive audience engagement, strengthen brand presence, and support client objectives. Equally comfortable in independent creation and cross-disciplinary collaboration, I combine digital illustration, print processes, and precise execution to deliver design work that is both visually striking and purpose-driven under tight deadlines.

Daniel Lee

I am a multidisciplinary designer and illustrator specializing in brand identity, design systems, and presentation storytelling for corporate teams, institutions, and evolving brands. I have experience building visual strategies across pitches, rebrand, and campaigns that scale from deck design and marketing assets to art direction and team collaboration. Having collaborated with Cranbrook Academy of Art, Yeezy, and Won: A BRAND ATELIER, I bring an expressive yet strategic approach to design production, unafraid to rethink concepts and apply logic to aesthetics. I bring a critical eye and a mindset continuously translating complex ideas into compelling visual solutions to drive audience engagement, strengthen brand presence, and support client objectives. Equally comfortable in independent creation and cross-disciplinary collaboration, I combine digital illustration, print processes, and precise execution to deliver design work that is both visually striking and purpose-driven under tight deadlines.

Available to hire

I am a multidisciplinary designer and illustrator specializing in brand identity, design systems, and presentation storytelling for corporate teams, institutions, and evolving brands. I have experience building visual strategies across pitches, rebrand, and campaigns that scale from deck design and marketing assets to art direction and team collaboration. Having collaborated with Cranbrook Academy of Art, Yeezy, and Won: A BRAND ATELIER, I bring an expressive yet strategic approach to design production, unafraid to rethink concepts and apply logic to aesthetics.

I bring a critical eye and a mindset continuously translating complex ideas into compelling visual solutions to drive audience engagement, strengthen brand presence, and support client objectives. Equally comfortable in independent creation and cross-disciplinary collaboration, I combine digital illustration, print processes, and precise execution to deliver design work that is both visually striking and purpose-driven under tight deadlines.

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Work Experience

Freelance Graphic Designer/Illustrator
January 1, 2018 - Present
Delivered commissioned design and illustration work including book design, lithographic prints, and digital illustrations. Developed brand identities and promotional materials for clients across various industries.
Department Assistant of 2D Design at Cranbrook Academy of Art
May 1, 2025 - August 22, 2025
Assisted an Artist-in-Residence with departmental needs including class preparation, critique coordination, and studio organization. Maintained and troubleshooted public studio equipment to ensure a productive workspace.
Junior Designer at YEEZY LLC
April 30, 2024 - August 22, 2025
Designed web and presentation materials for YZY Pods advertising deck and pitch. Contributed creative concepts that supported brand strategy and product promotion.
Junior Designer at WON a brand atelier
April 30, 2024 - August 22, 2025
Produced design assets for collaborations including WON x Grant Boxing and WON x Bel Air 2.0. Assisted in brand research, campaign development, and presentation materials.
Collections and Exhibition Assistant at Cranbrook Art Museum
May 1, 2025 - August 22, 2025
Installed and deinstalled exhibitions including label mounting, wall preparation, and platform construction. Performed gallery maintenance including patching, painting, and surface restoration. Handled and stored artworks following professional museum standards.
Student and Lab Assistant at Skidmore College
May 1, 2022 - August 22, 2025
Assisted instructors with class preparation, project organization, and student critiques. Guided students in refining design work and technical execution. Maintained classroom environment and managed studio equipment.
Freelance Graphic Designer/ Illustrator
January 1, 2018 - Present
Delivered commissioned design and illustration work including book design, lithographic prints, and digital illustrations. Developed brand identities and promotional materials for clients across various industries.
Department Assistant of 2D Design at Cranbrook Academy of Art
May 1, 2025 - August 22, 2025
Assisted an Artist-in-Residence with departmental needs including class preparation, critique coordination, and studio organization. Maintained and troubleshooted public studio equipment to ensure a productive workspace.
Junior Designer at YEEZY LLC
April 30, 2024 - August 22, 2025
Designed web and presentation materials for YZY Pods advertising deck and pitch. Contributed creative concepts that supported brand strategy and product promotion.
Junior Designer at WON a brand atelier
April 30, 2024 - August 22, 2025
Produced design assets for collaborations including WON x Grant Boxing and WON x Bel Air 2.0. Assisted in brand research, campaign development, and presentation materials.
Collections and Exhibition Assistant at Cranbrook Art Museum
May 1, 2025 - August 22, 2025
Installed and deinstalled exhibitions including label mounting, wall preparation, and platform construction. Performed gallery maintenance including patching, painting, and surface restoration. Handled and stored artworks following professional museum standards.
Student and Lab Assistant at Skidmore College
May 1, 2022 - August 22, 2025
Assisted instructors with class preparation, project organization, and student critiques. Guided students in refining design work and technical execution. Maintained classroom environment and managed studio equipment.

Education

Master of Fine Arts (MFA) at Cranbrook Academy of Art
September 1, 2024 - May 1, 2025
Bachelor of Science (BS) at Skidmore College
September 1, 2018 - May 1, 2022
Master of Fine Arts at Cranbrook Academy of Art
September 1, 2023 - May 1, 2025
Bachelor of Science at Skidmore College
September 1, 2018 - May 1, 2022

Qualifications

Miller/ Reed Prize in Design
January 1, 2022 - August 22, 2025

Industry Experience

Education, Media & Entertainment, Professional Services, Retail, Other