Available to hire
I am a creative and tech-savvy marketing professional with 8 years of experience in crafting engaging social media content, digital storytelling, and brand promotion across retail, banking, and telecommunications sectors. I am skilled in Canva, Adobe Photoshop, Adobe Lightroom, and video editing apps, with a keen eye for aesthetics and a passion for leveraging trends to drive audience engagement. I work well collaborating with marketing teams to deliver compelling narratives and am proficient in managing content pages. Fluent in English and ready to elevate brand presence for a dynamic team in Bangkok.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Burmese
Fluent
Thai
Beginner
Work Experience
Freelance Marketing Specialist
October 1, 2024 - PresentCreated and optimized engaging content including images, videos, and copy for social media platforms such as Instagram and Facebook. Boosted client engagement by using trend-driven campaigns. Utilized Canva, Adobe Photoshop, and video editing apps to produce high-quality visuals and short-form videos aligned with brand aesthetics. Managed content calendars and analyzed platform metrics to refine strategies. Stayed updated on social media trends and translated these insights into creative ideas that enhanced online presence.
Marketing Business Partner - Marketing Communications Function at KBZ Bank
September 30, 2024 - August 22, 2025Developed and managed social media content for banking products, creating compelling visuals and copy which increased ROI. Acted as the main liaison between the marketing communications team and business units (Cards, Merchants, Mobile Wallet) to develop strategies that boosted campaign success. Developed and implemented marketing communication strategies resulting in a 196% revenue increase and 177% transaction growth. Led planning and execution of banking product campaigns ensuring brand consistency and measurable impact. Defined KPIs and generated performance reports to monitor and optimize campaigns.
Junior Deputy Manager - Sponsorship Planning Team at Myanma Posts and Telecommunications
January 31, 2023 - August 22, 2025Developed and executed engaging social media content for sponsorship campaigns, increasing audience reach through creative visuals and copy. Planned and implemented sponsorship campaigns like The Voice Myanmar, surpassing revenue targets by 106% through effective partnership management. Collaborated with cross-functional teams to align sponsor content with brand narratives, leveraging trending formats to boost engagement. Oversaw content calendars to ensure timely delivery tailored to platform algorithms.
Marketing Executive at BreadTalk Myanmar | Shwe Taung Development Co., Ltd.
June 30, 2019 - August 22, 2025Managed social media channels by creating localized content including images, videos, and copy that increased follower engagement. Helped drive over 20,000 customers to the first store within its opening month through strategic promotions and events. Conducted market research to identify trending content styles to inform creative strategies. Represented the brand to guests, providing authentic experiences, and compiled campaign reports for management and franchisors according to guidelines.
Marketing Assistant at Shwe Taung Development Co., Ltd.
April 1, 2018 - August 22, 2025Coordinated the launch of local retail startup brands and franchise brands (Food Streat, KidZon, BreadTalk), achieving a 15% uplift in foot traffic through targeted promotional events and digital campaigns. Managed social media content and created engaging visuals to increase foot traffic. Assisted in shooting and editing promotional videos ensuring brand and platform alignment. Collaborated with marketing managers to plan relevant content enhancing brand visibility.
Business Development Assistant at Shwe Taung Development Co., Ltd.
January 31, 2017 - August 22, 2025Managed negotiation and preparation of joint venture contracts ensuring compliance with terms. Oversaw contract stamp duty completion and maintained regulatory compliance. Coordinated planning and execution of ceremonies and events managing smooth logistics. Handled administrative tasks and departmental operations to support workflows.
Freelance Marketing Specialist
October 1, 2024 - PresentCreated and optimized engaging content including images, videos, and copy for social media platforms like Instagram and Facebook, boosting client engagement through trend-driven campaigns. Utilized Canva, Adobe Photoshop, and video editing apps to produce high-quality visuals and short-form videos, aligning with brand aesthetics. Managed content calendars and analyzed platform metrics to refine strategies and ensure relevance and impact. Stayed updated with social media trends, turning insights into creative ideas that enhanced online presence.
Marketing Business Partner at KBZ Bank
September 30, 2024 - August 22, 2025Developed and managed social media content for banking products, creating compelling visuals and copy that increased ROI. Served as the key liaison between the marketing communications team and business units including Cards, Merchants, and Mobile Wallet to develop strategies that boosted campaign success. Developed and implemented marketing communication strategies resulting in a 196% revenue increase and 177% transaction growth. Led planning and execution of banking product campaigns while maintaining brand consistency and delivering measurable impact. Defined KPIs and generated performance reports to monitor and optimize campaign success.
Junior Deputy Manager at Myanma Posts and Telecommunications
January 31, 2023 - August 22, 2025Developed and executed engaging social media content for sponsorship campaigns, expanding audience reach through creative visuals and copy. Planned and implemented sponsorship campaigns such as The Voice Myanmar, surpassing revenue targets by 106% through effective partnership management. Worked with cross-functional teams to align content with brand narratives, incorporating trending formats to enhance engagement. Oversaw content calendars ensuring timely delivery of posts tailored to platform algorithms.
Marketing Executive at BreadTalk Myanmar | Shwe Taung Development Co., Ltd.
June 30, 2019 - August 22, 2025Managed social media channels, creating localized content including images, videos, and copy that grew follower engagement. Drove over 20,000 customers to the first store within its opening month through strategic promotions and events. Conducted market research to identify trending content styles for creative strategies. Represented the brand to guests delivering authentic experiences. Compiled campaign and promotion reports for management and franchisor adhering to guidelines.
Marketing Assistant at Shwe Taung Development Co., Ltd.
April 1, 2018 - August 22, 2025Coordinated the launch of two local retail startup brands and one franchise brand (Food Streat, KidZon, BreadTalk), achieving a 15% uplift in foot traffic through targeted promotional events and digital campaigns. Managed social media content for retail brands and executed engaging visuals increasing foot traffic. Assisted in shooting and editing promotional videos aligned with brand storytelling and platform trends. Collaborated with marketing manager to plan resonating content enhancing brand visibility.
Business Development Assistant at Shwe Taung Development Co., Ltd.
January 31, 2017 - August 22, 2025Managed negotiation and preparation of joint venture contracts ensuring all terms were met. Oversaw stamp duty completion for contracts maintaining regulatory compliance. Coordinated planning and execution of ceremonies and events with smooth logistics. Handled administrative tasks and departmental operations supporting workflows.
Freelance Marketing Specialist
October 1, 2024 - PresentCreated and optimized engaging content (images, videos, copy) for social media platforms (Instagram, Facebook), boosting client engagement through trend-driven campaigns. Utilized Canva, Adobe Photoshop, and video editing apps to produce high-quality visuals and short-form videos, aligning with brand aesthetics. Managed content calendars and analyzed platform metrics to refine strategies, ensuring relevance and impact. Stayed updated with social media trends, turning insights into creative ideas that enhanced online presence.
Marketing Business Partner at KBZ Bank
September 30, 2024 - August 22, 2025Developed and managed social media content for banking products, creating compelling visuals and copy that increased ROI. Served as the key person between the Marcomms team and business units (Cards, Merchants, Mobile Wallet), in developing strategies, boosting campaign success. Developed and implemented marketing communication strategies for products, achieving a 196% revenue increase and 177% transaction growth. Led planning and execution of banking product campaigns, maintaining brand consistency and delivering measurable impact. Defined KPIs and generated performance reports to monitor campaign success and inform optimization efforts.
Junior Deputy Manager at Myanma Posts and Telecommunications
January 31, 2023 - August 22, 2025Developed and executed engaging social media content for sponsorship campaigns, expanding audience reach through creative visuals and copy. Planned and implemented sponsorship campaigns (e.g., The Voice Myanmar), surpassing revenue targets by 106% through effective partnership management. Worked with cross-functional teams to align content with brand narratives, incorporating trending formats to enhance engagement. Oversaw content calendars, ensuring timely delivery of posts tailored to platform algorithms.
Marketing Executive at BreadTalk Myanmar | Shwe Taung Development Co., Ltd.
June 30, 2019 - August 22, 2025Managed social media channels, creating localized content (images, videos, copy) that grew follower engagement and drove over 20,000 customers to the first store within its opening month through strategic promotions and events. Conducted market research to identify trending content styles, informing creative strategies. Represented the brand to guests, delivering authentic experiences. Compiled campaign and promotion reports for management and the franchisor, adhering to established guidelines.
Marketing Assistant at Shwe Taung Development Co., Ltd.
April 1, 2018 - August 22, 2025Coordinated the launch of 2 local retail startup brands and 1 franchise brand (Food Streat, KidZon, BreadTalk), achieving a 15% uplift in foot traffic through well-targeted promotional events and digital campaigns. Managed social media content for retail brands and executed engaging visuals that increased foot traffic. Assisted in shooting and editing promotional videos, ensuring alignment with brand storytelling and platform trends. Collaborated with marketing manager to plan content that resonated with target audiences, enhancing brand visibility.
Business Development Assistant at Shwe Taung Development Co., Ltd.
January 31, 2017 - August 22, 2025Managed negotiation and preparation of joint venture contracts, ensuring all terms were met. Oversaw stamp duty completion for contracts, maintaining regulatory compliance. Coordinated planning and execution of ceremonies and events with smooth logistics. Handled administrative tasks and departmental operations to support workflows.
Education
Bachelor of Arts in English at University of East Yangon
January 1, 2013 - January 1, 2018Bachelor of Arts in English at University of East Yangon
January 1, 2013 - January 1, 2018Bachelor of Arts in English at University of East Yangon
January 1, 2013 - January 1, 2018Qualifications
Certificate in Marketing Management
January 1, 2019 - August 22, 2025Certificate in Marketing Management
January 1, 2019 - August 22, 2025Certificate in Marketing Management
January 1, 2019 - August 22, 2025Industry Experience
Retail, Financial Services, Telecommunications
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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