Available to hire
I’m skilled in Photoshop and also work with free, open platforms like Kapwing, Canva, and Figma. I can create editorial plans, social media strategies, creative concepts, content plans, and rollouts, as well as go-to-market strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
Italian
Beginner
Russian
Beginner
Work Experience
Brand Manager at Sameday Romania
November 1, 2022 - PresentDeveloped brand strategies that boosted awareness and equity. Introduced the SAMEDAY app to improve customer delivery experiences. Led initiatives such as “Black Friday & Chill” and launched a returns service. Established brand activations at UNTOLD and Brand Minds events and managed a continuous partnership with the Romanian Football Federation.
Brand Manager at Sameday Romania
November 1, 2022 - PresentDeveloped brand strategies that boosted awareness and equity. Introduced the SAMEDAY app to improve customer delivery experiences. Led initiatives such as “Black Friday & Chill” and launched a returns service. Established brand activations at UNTOLD and Brand Minds events and managed continuous partnership with the Romanian Football Federation.
Brand Manager at Sameday Romania
November 1, 2022 - PresentDeveloped brand strategies that boosted awareness and equity. Introduced the SAMEDAY app to improve customer delivery experiences. Led initiatives such as “Black Friday & Chill” and launched a returns service. Established brand activations at UNTO LD and Brand Minds events and managed continuous partnership with the Romanian Football Federation.
Brand Manager at Badster Energy Drinks & Food Brands (Queen Monaco Romania)
August 31, 2022 - August 24, 2025Led the expansion of strategic partnerships in motorsports and local music festivals, enhancing brand presence and aligning with an extended brand book. Managed Romania’s social media channels creating event-focused content and collaborated with athletes and partners. Directed in-house marketing activations for Romania and Qatar, elevating brand visibility and engagement.
Brand Manager at Badster Energy Drinks & Food Brands (Queen Monaco Romania)
August 1, 2022 - August 24, 2025Led the expansion of strategic partnerships in motorsports and local music festivals, enhancing brand presence and aligning with an extended brand book. Managed Romania’s social media channels, creating event-focused content and collaborating with athletes and partners. Directed in-house marketing activations for Romania and Qatar to elevate brand visibility and engagement.
Brand Manager at Badster Energy Drinks & Food Brands (Queen Monaco Romania)
August 1, 2022 - August 24, 2025Led expansion of strategic partnerships in motorsports and local music festivals to enhance brand presence and alignment with an extended brand book. Managed Romania's social media channels with event-focused content and collaborations with athletes and partners. Directed in-house marketing activations for Romania and Qatar, elevating brand visibility and engagement.
Marketing Manager at Braiconf
December 31, 2020 - August 24, 2025Revamped braiconf.ro to become the main sales channel, improving user experience and increasing online sales. Managed seamless integration across stores and promotions enhancing customer experience. Produced engaging visual content reinforcing brand messaging across platforms.
Marketing Manager at Braiconf
December 1, 2020 - August 24, 2025Revamped braiconf.ro to become the main sales channel, improving user experience and increasing online sales. Managed seamless integration across stores and promotions to enhance customer experience. Produced engaging visual content reinforcing brand messaging across platforms.
Marketing Manager at Braiconf
December 1, 2020 - August 24, 2025Revamped braiconf.ro to become the main sales channel, improving user experience and increasing online sales. Managed seamless omnichannel integration across stores and promotions, enhancing customer experience. Produced engaging visual content reinforcing brand messaging across platforms.
Food Service Marketing at Lagardère Travel Retail
January 1, 2020 - August 24, 2025Led visual strategies including rebranding Juicytude, adapting global brands like Natoo, and applying neuromarketing tactics. Directed promotional campaigns for limited-edition dishes, collaborating on photography, packaging, and POS. Managed POS production, supplier relations, and out-of-home advertising. Boosted customer loyalty with tailored promotions and waste management initiatives. Organized impactful pre-launch and corporate events.
Food Service Marketing at Lagardère Travel Retail
January 1, 2020 - August 24, 2025Led visual strategies including rebranding Juicytude, adapting global brands like Natoo, and applying neuromarketing tactics. Directed promotional campaigns for limited-edition dishes, collaborating on photography, packaging, and POS. Managed POS production, supplier relations, and out-of-home advertising. Boosted customer loyalty with tailored promotions and waste management initiatives. Organized impactful pre-launch and corporate events.
Food Service Marketing at Lagardère Travel Retail
January 1, 2020 - August 24, 2025Led visual strategies including rebranding Juicytude and adapting global brands such as Natoo. Directed promotional campaigns for limited-edition dishes, collaborating in photography, packaging, and POS. Managed POS production, supplier relations, and out-of-home advertising. Boosted customer loyalty with tailored promotions and waste management initiatives. Organized impactful pre-launch and corporate events.
Brand Marketing Coordinator - B2C & B2B at LafargeHolcim
January 1, 2019 - August 24, 2025Led creation of new brands from naming to packaging and certification. Managed CSR campaigns and integrated communication (TV, radio, digital). Launched global brands and managed brand content. Developed photo shoots, articles, and movies for industry publications. Certified brand names at OSIM & OHIM and adapted guidelines. Represented the brand and contributed articles on products.
Brand Marketing Coordinator - B2C & B2B at LafargeHolcim
January 1, 2019 - August 24, 2025Led creation of new brands from naming to packaging and certification. Managed CSR campaigns and integrated communication (TV, radio, digital). Launched global brands and managed brand content. Developed photoshoots, articles, and videos for industry publications. Certified brand names at OSIM & OHIM and adapted guidelines. Represented the brand and contributed articles on products.
Brand Marketing Coordinator - B2C & B2B at LafargeHolcim
January 1, 2019 - August 24, 2025Led the creation of new brands from naming to packaging and certification. Managed CSR campaigns and integrated communications including TV, radio, and digital. Launched global brands and managed brand content. Developed photoshoots, articles, and movies for industry publications. Certified brand names at OSIM & OHIM and adapted guidelines. Represented the brand and contributed articles on products.
Brand Management & Trade Marketing Trainee at RB
June 1, 2015 - August 24, 2025Led product launches, digital campaigns, and sales optimization in Romania and Greece.
Brand Management & Trade Marketing Trainee at RB
June 1, 2015 - August 24, 2025Led product launches, digital campaigns, and sales optimization across Romania and Greece.
Brand Management & Trade Marketing Trainee at RB
June 1, 2015 - August 24, 2025Led product launches, digital campaigns, and sales optimization across Romania and Greece.
Marketing Assistant at Mars
April 1, 2014 - August 24, 2025Analyzed data, developed presentations, and managed Whiskas’ online presence.
Marketing Assistant at Mars
April 1, 2014 - August 24, 2025Analyzed data, developed presentations, and managed Whiskas’ online presence.
Marketing Assistant at Mars
April 1, 2014 - August 24, 2025Analyzed data, developed presentations, and managed Whiskas’ online presence.
Education
Master's Degree in International Business Management at RO-AM University
January 1, 2012 - January 1, 2014Bachelor’s Degree in European Economic Studies at RO-AM University
January 1, 2009 - January 1, 2012Erasmus Intensive Business Training at Etyeki Kuria Wines, Hungary
May 1, 2014 - May 1, 2014Erasmus Studies Scholarship - International Business Administration at Fachhochschule Worms, Germany
September 1, 2011 - February 1, 2012Master's Degree in International Business Management at Ro-Am University
January 1, 2012 - January 1, 2014Bachelor's Degree in European Economic Studies at Ro-Am University
January 1, 2009 - January 1, 2012Erasmus Intensive Business Training at Etyeki Kuria Wines, Hungary
May 1, 2014 - May 1, 2014Erasmus Studies Scholarship at Fachhochschule Worms, Germany
September 1, 2011 - February 1, 2012Master's Degree in International Business Management at Ro-Am University
January 1, 2012 - January 1, 2014Bachelor's Degree in European Economic Studies at Ro-Am University
January 1, 2009 - January 1, 2012Erasmus Intensive Business Training at Etyeki Kuria Wines, Hungary
May 1, 2014 - May 31, 2014Erasmus Studies Scholarship in International Business Administration at Fachhochschule Worms, Germany
September 1, 2011 - February 29, 2012Qualifications
Driving License Category B
January 11, 2030 - August 24, 2025Certified Brand Names at OSIM & OHIM
January 11, 2030 - August 24, 2025Driving License: Category B
January 11, 2030 - August 24, 2025Driving License Category B
January 11, 2030 - August 24, 2025Certified brand names at OSIM & OHIM
January 11, 2030 - August 24, 2025Industry Experience
Consumer Goods, Retail, Transportation & Logistics, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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