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I am an experienced social media specialist and digital marketer with a passion for creating engaging content and growing brands through strategic storytelling and influencer collaborations. With a background rooted in hospitality and luxury brand marketing, I excel at managing campaigns that drive engagement and sales, while maintaining brand voice and quality across digital channels. Currently, I focus on enhancing social media presence and increasing sales in premium homeware markets. Having worked internationally in vibrant cities like Doha and Bangkok, I bring a versatile and creative approach to content creation, event planning, and digital marketing strategies. I enjoy liaising with premium partners and leading teams to deliver high-impact social media strategies that support brand growth and audience engagement.…I am an experienced social media specialist and digital marketer with a passion for creating engaging content and growing brands through strategic storytelling and influencer collaborations. With a background rooted in hospitality and luxury brand marketing, I excel at managing campaigns that drive engagement and sales, while maintaining brand voice and quality across digital channels. Currently, I focus on enhancing social media presence and increasing sales in premium homeware markets. Having worked internationally in vibrant cities like Doha and Bangkok, I bring a versatile and creative approach to content creation, event planning, and digital marketing strategies. I enjoy liaising with premium partners and leading teams to deliver high-impact social media strategies that support brand growth and audience engagement.

Sofia McSwiggan

Social Media Manager, Content Producer, Presenter, +2

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I am an experienced social media specialist and digital marketer with a passion for creating engaging content and growing brands through strategic storytelling and influencer collaborations. With a background rooted in hospitality and luxury brand marketing, I excel at managing campaigns that drive engagement and sales, while maintaining brand voice and quality across digital channels. Currently, I focus on enhancing social media presence and increasing sales in premium homeware markets. Having worked internationally in vibrant cities like Doha and Bangkok, I bring a versatile and creative approach to content creation, event planning, and digital marketing strategies. I enjoy liaising with premium partners and leading teams to deliver high-impact social media strategies that support brand growth and audience engagement.…I am an experienced social media specialist and digital marketer with a passion for creating engaging content and growing brands through strategic storytelling and influencer collaborations. With a background rooted in hospitality and luxury brand marketing, I excel at managing campaigns that drive engagement and sales, while maintaining brand voice and quality across digital channels. Currently, I focus on enhancing social media presence and increasing sales in premium homeware markets. Having worked internationally in vibrant cities like Doha and Bangkok, I bring a versatile and creative approach to content creation, event planning, and digital marketing strategies. I enjoy liaising with premium partners and leading teams to deliver high-impact social media strategies that support brand growth and audience engagement.

Available to hire

I am an experienced social media specialist and digital marketer with a passion for creating engaging content and growing brands through strategic storytelling and influencer collaborations. With a background rooted in hospitality and luxury brand marketing, I excel at managing campaigns that drive engagement and sales, while maintaining brand voice and quality across digital channels. Currently, I focus on enhancing social media presence and increasing sales in premium homeware markets.

Having worked internationally in vibrant cities like Doha and Bangkok, I bring a versatile and creative approach to content creation, event planning, and digital marketing strategies. I enjoy liaising with premium partners and leading teams to deliver high-impact social media strategies that support brand growth and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Social Media Specialist at Face Gulf Digital Media, Qatar

May 31, 2025 - August 22, 2025

Led Instagram strategy, increasing engagement through consistent, brand-aligned content. Secured over 3 brand collaborations including Kempinski, Wyndham Grand, and Radisson Blu through outreach to premium partners in hospitality, wellness, and dining. Supported event planning by liaising with 5-star hotels and coordinating logistics with planners and hotel teams.

Social Media Marketing Intern at Burda Luxury, Bangkok

July 31, 2025 - August 22, 2025

Worked across Lifestyle Asia Magazine and Prestige Thailand, creating short-form content focused on luxury lifestyle, fashion, and culture. Developed editorial copy and platform-specific captions for Instagram and TikTok, maintaining brand voice and tone across channels. Served as on-camera host and presenter for digital content, videos reaching over 200k combined views. Provided real-time event coverage for high-profile launches (e.g., Christian Louboutin, Tom Dixon, Travel + Leisure Luxury Summit) capturing live content, behind-the-scenes footage, and interviews while coordinating with PR teams under tight deadlines.

Social Media Manager at Alsan’s Home, Qatar

May 1, 2025 - Present

Grew Instagram engagement and increased sales by 22% in three months through daily content, visual storytelling, and seasonal campaign launches. Developed luxury brand voice across packaging copy, product naming, and campaign captions, strengthening positioning in Qatar’s premium homeware market. Led strategy for new product rollouts integrating narrative-driven visuals and influencer collaborations.