Anna Parzefall
I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development.
About
I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development. I am passionate about contributing to innovative marketing solutions and business growth through effective communication and automation technologies. My experience spans managing social media, creating web content, implementing brand strategies, and overseeing CRM systems to optimize customer engagement.
Currently, I focus on customer support, campaign planning, and marketing automation, leveraging tools like ActiveCampaign, Monday.com, and Kajabi to deliver successful marketing initiatives. I thrive in dynamic environments where I can apply my skills in performance marketing, content creation, and project management to contribute value and drive measurable results.
- 5 years' experience
- Joined August 2025
Skills· 11
Languages
- EnglishFluent
- GermanFluent
Industry experience
- Professional Services
- Software & Internet
- Media & Entertainment
- Education
Work experience· 6 roles
Managed various projects and clients focusing on campaign planning, customer support, content creation, and CRM maintenance. Delivered social media content, newsletters, and web texts while maintaining marketing automations and using Superchat for communication.
Led the conceptualization, implementation, and scaling of social ads campaigns including creation of ad copy, marketing materials, and websites. Utilized analytics tools for ongoing monitoring and optimization alongside managing CRM systems with process-supporting automations.
Developed marketing strategies, concepts, and action plans. Managed automations using ActiveCampaign, Monday.com, and Kajabi. Planned and implemented newsletters, email, and WhatsApp campaigns. Handled preparation and follow-up of assessments.
Education
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