AP

Anna Parzefall

Available to hire

I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development.

About

I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development. I am passionate about contributing to innovative marketing solutions and business growth through effective communication and automation technologies. My experience spans managing social media, creating web content, implementing brand strategies, and overseeing CRM systems to optimize customer engagement.

Currently, I focus on customer support, campaign planning, and marketing automation, leveraging tools like ActiveCampaign, Monday.com, and Kajabi to deliver successful marketing initiatives. I thrive in dynamic environments where I can apply my skills in performance marketing, content creation, and project management to contribute value and drive measurable results.

  • 5 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • GermanFluent

Industry experience

  • Professional Services
  • Software & Internet
  • Media & Entertainment
  • Education

Work experience· 6 roles

Project and Account Manager · interactive friends agJun 2025 – Present · 1 yr 6 mos

Managed various projects and clients focusing on campaign planning, customer support, content creation, and CRM maintenance. Delivered social media content, newsletters, and web texts while maintaining marketing automations and using Superchat for communication.

Performance Marketing Manager · ASPKOM GmbHDec 2023 – Aug 2025 · 1 yr 9 mos

Led the conceptualization, implementation, and scaling of social ads campaigns including creation of ad copy, marketing materials, and websites. Utilized analytics tools for ongoing monitoring and optimization alongside managing CRM systems with process-supporting automations.

Strategy Manager · ASPKOM GmbHMay 2023 – Aug 2025 · 2 yrs 4 mos

Developed marketing strategies, concepts, and action plans. Managed automations using ActiveCampaign, Monday.com, and Kajabi. Planned and implemented newsletters, email, and WhatsApp campaigns. Handled preparation and follow-up of assessments.

Performance Marketing Manager · ASPKOM GmbHMar 2023 – Aug 2025 · 2 yrs 6 mos
Marketing Intern / Consultant · ASPKOM GmbHJul 2022 – Aug 2025 · 3 yrs 2 mos
Marketing & Social Media Intern · KaufmeinTicket StartupJul 2021 – Aug 2025 · 4 yrs 2 mos

Education

Bachelor of Science · Häme University of Applied Science, Valkeakoski, Finland2019 – 2023
International Management BA, Bachelor of Arts · Technische Universität Deggendorf, Deggendorf, Germany2030 – 2025

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