I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development. I am passionate about contributing to innovative marketing solutions and business growth through effective communication and automation technologies. My experience spans managing social media, creating web content, implementing brand strategies, and overseeing CRM systems to optimize customer engagement. Currently, I focus on customer support, campaign planning, and marketing automation, leveraging tools like ActiveCampaign, Monday.com, and Kajabi to deliver successful marketing initiatives. I thrive in dynamic environments where I can apply my skills in performance marketing, content creation, and project management to contribute value and drive measurable results.

Anna Parzefall

I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development. I am passionate about contributing to innovative marketing solutions and business growth through effective communication and automation technologies. My experience spans managing social media, creating web content, implementing brand strategies, and overseeing CRM systems to optimize customer engagement. Currently, I focus on customer support, campaign planning, and marketing automation, leveraging tools like ActiveCampaign, Monday.com, and Kajabi to deliver successful marketing initiatives. I thrive in dynamic environments where I can apply my skills in performance marketing, content creation, and project management to contribute value and drive measurable results.

Available to hire

I am a marketing and business development professional with a strong background in digital marketing, campaign management, and strategy development. I am passionate about contributing to innovative marketing solutions and business growth through effective communication and automation technologies. My experience spans managing social media, creating web content, implementing brand strategies, and overseeing CRM systems to optimize customer engagement.

Currently, I focus on customer support, campaign planning, and marketing automation, leveraging tools like ActiveCampaign, Monday.com, and Kajabi to deliver successful marketing initiatives. I thrive in dynamic environments where I can apply my skills in performance marketing, content creation, and project management to contribute value and drive measurable results.

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Language

English
Fluent
German
Fluent

Work Experience

Project and Account Manager at interactive friends ag
June 1, 2025 - Present
Managed various projects and clients focusing on campaign planning, customer support, content creation, and CRM maintenance. Delivered social media content, newsletters, and web texts while maintaining marketing automations and using Superchat for communication.
Performance Marketing Manager at ASPKOM GmbH
December 1, 2023 - August 22, 2025
Led the conceptualization, implementation, and scaling of social ads campaigns including creation of ad copy, marketing materials, and websites. Utilized analytics tools for ongoing monitoring and optimization alongside managing CRM systems with process-supporting automations.
Performance Marketing Manager at ASPKOM GmbH
March 1, 2023 - August 22, 2025
Responsible for concept, implementation & scaling of social ads campaigns, writing briefings, analyzing creatives & target audiences, SEO, SEA, and managing projects and clients in paid ads using Meta, TikTok, and Google Ads platforms.
Marketing Intern / Consultant at ASPKOM GmbH
July 1, 2022 - August 22, 2025
Conceived and implemented social ads campaigns, authored briefings, analyzed creatives and target groups, and managed paid ads projects.
Strategy Manager at ASPKOM GmbH
May 1, 2023 - August 22, 2025
Developed marketing strategies, concepts, and action plans. Managed automations using ActiveCampaign, Monday.com, and Kajabi. Planned and implemented newsletters, email, and WhatsApp campaigns. Handled preparation and follow-up of assessments.
Marketing & Social Media Intern at KaufmeinTicket Startup
July 1, 2021 - August 22, 2025
Focused on social media, web content, branding strategies, website design, and brand awareness during a 20-week internship at the Amsterdam-based startup.

Education

Bachelor of Science at Häme University of Applied Science, Valkeakoski, Finland
January 1, 2019 - January 1, 2023
International Management BA, Bachelor of Arts at Technische Universität Deggendorf, Deggendorf, Germany
January 11, 2030 - August 22, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Software & Internet, Media & Entertainment, Education