Available to hire
I am a Senior Website Developer and SEO Specialist with 15 years of experience in rebuilding and optimizing underperforming websites. My approach to SEO is holistic and pragmatic, focusing on foundational elements such as server and structure, UI/UX, and Core Web Vitals to ensure sustainable performance and significant organic growth. I have led large-scale WordPress migrations and consistently achieved over 90% Core Web Vitals scores, driving substantial traffic and conversions.
I also bring experience in enhancing PPC campaign performance by aligning landing pages with campaign keywords to improve Quality Scores, reduce costs, and boost ad positions. My skills span website development, SEO, analytics, project management, and creative design, making me a versatile professional capable of delivering comprehensive digital solutions for diverse business needs.
Skills
Experience Level
Expert
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Language
English
Fluent
Work Experience
Website Developer and Senior SEO Specialist at PestCo Holdings
July 1, 2024 - PresentLed complete rebuilds of 7 underperforming websites, implementing holistic SEO strategies to improve search ranking in competitive US markets. Executed 12 website migrations consolidating platforms to WordPress, achieving 90%+ Core Web Vitals scores. Enhanced UI/UX for lead conversions across 12 websites and managed Google Business Profiles for 56 locations. Administered GTM, GA4, and GSC for comprehensive data tracking and marketing support.
WordPress, Shopify Developer and SEO Specialist at Fetchr London
June 30, 2024 - August 22, 2025Managed WordPress and Shopify e-commerce platforms for agency clients, maintaining performance and uptime. Conducted keyword research and deployed on-page and technical SEO strategies to increase organic visibility. Monitored analytics and advised web strategy improvements aligned to marketing goals.
Website Administrator / SEO Specialist / Paid Online Ads at All-Pumps Australia
May 31, 2023 - August 22, 2025Managed and optimized WooCommerce site product updates and SEO strategies, improving core vitals and site health. Implemented frontend fixes based on SEMrush audits to enhance user experience. Managed PPC campaigns with keyword research to support marketing and business teams. Provided web requests support for sales and operations.
Website Developer, Online Marketing, SEO Specialist at Freelance / Independent Contractor
November 1, 2008 - PresentDeveloped and maintained websites on WordPress, Shopify, Wix, and Webflow using frontend skills in HTML, CSS, and JavaScript. Implemented technical, on-page, and local SEO strategies to improve client rankings and organic traffic. Managed PPC campaigns on Google Ads and Facebook Ads with keyword research. Created content and designs including graphics and light video editing. Also provided administrative and e-commerce support services.
Call Center Team Leader - Operations Supervisor at Teletech Lipa DC (Verizon & Telstra account)
December 1, 2009 - August 22, 2025Led a team of 12-18 agents, providing coaching and training to exceed metrics. Resolved escalated customer issues cross-functionally, managed team workflows, action plans, and performance documentation. Communicated with clients and senior management professionally.
Technical Support Agent at Teletech Lipa DC
December 1, 2006 - August 22, 2025Provided technical support for DSL internet services, resolving customer issues and configuring routers. Worked with billing and other departments to resolve issues efficiently. Maintained customer databases and patched software for security.
Website Developer and Senior SEO Specialist at PestCo Holdings
July 1, 2024 - PresentLed the complete rebuild of 7 underperforming websites, focusing on foundational improvements that significantly enhanced site sustainability and performance. Implemented holistic SEO strategies to boost search rankings for competitive high-volume keywords across multiple US markets. Managed 12 website migrations converting Squarespace and Wix platforms into WordPress environments. Achieved over 90% Core Web Vitals scores through technical optimizations, improved UI/UX to increase lead conversions, and administrated Google Business Profiles for 56 locations to heighten local search visibility. Managed GTM, GA4, and GSC accounts to support marketing and leadership with robust data insights.
WordPress, Shopify Developer and SEO Specialist at Fetchr London
June 30, 2024 - August 22, 2025Maintained and optimized WordPress and Shopify e-commerce platforms for agency clients, ensuring operational performance and uptime. Executed detailed keyword research and applied comprehensive on-page and technical SEO tactics that elevated organic search visibility. Provided web analytics insights to align web strategies with client marketing goals, boosting client website traffic and performance.
Website Administrator / SEO Specialist / Paid Online Ads at All-Pumps Australia
May 31, 2023 - August 22, 2025Managed the e-commerce website, handling product updates via WooCommerce. Improved website core vitals and technical SEO health using SEMrush audits. Supported internal and external marketing with PPC campaign management and keyword research. Delivered various web-related services across departments, including content updates, web form creation, and process optimization. Offered strategic recommendations to enhance online visibility and search rankings.
Website Developer, Online Marketing, SEO Specialist at Freelance / Independent Contractor
November 1, 2008 - PresentProvided web development and design services across platforms including WordPress, Shopify, Wix, and Webflow. Executed full-spectrum SEO strategies to improve client rankings and traffic consistently. Managed PPC campaigns on Google Ads and Facebook Ads with a focus on ROI maximization. Produced diversified content and creative assets such as articles, e-books, graphics, and light video editing. Delivered administrative and e-commerce support including data entry and mailing list development.
Call Center Team Leader - Operations Supervisor at Teletech Lipa DC (Verizon & Telstra account)
December 31, 2009 - August 22, 2025Led a team of 12-18 agents, exceeding performance metrics through coaching, training, and strategic management. Resolved escalated customer issues with cross-department collaboration. Managed workflow, delegated tasks, and communicated effectively with clients and senior management. Maintained performance documentation and mentored team members to meet business goals.
Technical Support Agent at Teletech Lipa DC
December 31, 2006 - August 22, 2025Provided technical support for DSL internet services, configuring routers and managing account activations. Communicated technical information effectively to non-technical users. Collaborated with billing and other teams to resolve customer issues. Maintained customer databases and applied software patches to ensure data security.
Website Developer and Senior SEO Specialist at PestCo Holdings
July 1, 2024 - PresentCompletely rebuilt seven underperforming websites to establish a solid foundation for sustainable performance. Implemented holistic SEO strategies, optimizing for competitive keywords across multiple U.S. markets. Executed 12 strategic website migrations from Squarespace and Wix to WordPress. Achieved over 90% Core Web Vitals scores to enhance user experience and search rankings. Improved lead conversions via UI/UX enhancements and optimized landing pages. Managed Google Business Profiles for 56 locations to boost local search visibility and map rankings. Oversaw Google Tag Manager, GA4, and Search Console to provide comprehensive data insights for marketing and leadership teams.
WordPress, Shopify Developer and SEO Specialist at Fetchr London
June 30, 2024 - August 22, 2025Managed and maintained WordPress and Shopify e-commerce platforms ensuring excellent uptime and performance. Conducted in-depth keyword research and implemented on-page and technical SEO tactics to improve organic search visibility. Monitored analytics for actionable recommendations aligned with client marketing goals.
Website Administrator / SEO Specialist / Paid Online Ads at All-Pumps Australia
May 31, 2023 - August 22, 2025Managed and optimized the e-commerce site product updates in WooCommerce. Executed on-page, technical, and local SEO strategies improving core web vitals and site health. Performed frontend development and fixes based on SEMrush audits to improve functionality. Managed PPC campaigns and keyword research to support marketing. Completed ad hoc web-related requests to streamline processes and recommended strategic improvements to boost visibility and rankings.
Website Developer, Online Marketing, SEO Specialist at Freelance / Independent Contractor
November 1, 2008 - PresentDeveloped and maintained websites on WordPress, Shopify, Wix, and Webflow with expertise in frontend development. Implemented comprehensive SEO strategies resulting in improved rankings and traffic. Managed PPC campaigns optimizing for ROI. Produced web content and creative services including graphic design and light video editing. Provided administrative and e-commerce support services.
Call Center Team Leader - Operations Supervisor at Teletech Lipa DC (Verizon & Telstra account)
December 31, 2009 - August 22, 2025Led a team of 12–18 agents exceeding performance metrics via coaching and training. Resolved escalated customer issues by collaborating interdepartmentally ensuring effective solutions. Managed team workflow and aligned with business objectives. Communicated professionally with clients and senior management. Provided leadership in mentoring and performance documentation.
Technical Support Agent at Teletech Lipa DC
December 31, 2006 - August 22, 2025Provided technical support for DSL services including router configuration and account activation. Delivered clear technical communication to diverse users. Collaborated with billing and internal teams to resolve issues effectively. Maintained customer databases and ensured data security through software patches.
Education
Associate's Degree, IT at AMA ACLC San Pablo
January 1, 2004 - January 1, 2007Diploma, Computer and Electronics Technology at STI College
January 1, 2000 - January 1, 2001Associate’s Degree, IT at AMA ACLC San Pablo
January 1, 2004 - January 1, 2007Diploma, Computer and Electronics Technology at STI College
January 1, 2000 - January 1, 2001Associate’s Degree, IT at AMA ACLC San Pablo
January 1, 2004 - January 1, 2007Diploma, Computer and Electronics Technology at STI College
January 1, 2000 - January 1, 2001Qualifications
Mastering Franchise and Multi-location SEO: From Strategy to Execution | BrightLocal
August 1, 2024 - August 22, 2025Foundations of Cybersecurity | Google
October 1, 2023 - August 22, 2025Bootstrap Course | Codecademy
September 1, 2022 - August 22, 2025Learn JavaScript Course | Codecademy
August 1, 2022 - August 22, 2025Programming with JavaScript | Coursera by Meta / Facebook
August 1, 2022 - August 22, 2025Learn Responsive Design Course | Codecademy
July 1, 2022 - August 22, 2025Color Design Course / Color for UI | Codecademy
June 1, 2022 - August 22, 2025Navigation Design Course | Codecademy
June 1, 2022 - August 22, 2025Reasoning, Data Analysis, and Writing Specialization | Duke University
November 1, 2016 - August 22, 2025Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing) | Mt. San Jacinto College
October 1, 2014 - August 22, 2025Foundations of Color | Lynda.com
February 1, 2014 - August 22, 2025Foundations of Logo Design | Lynda.com
January 1, 2014 - August 22, 2025Elance Certified MS Excel Group Member | Elance.com
January 11, 2030 - August 22, 2025Teletech Customer Service Certification | Teletech Holdings
January 11, 2030 - August 22, 2025Teletech Supervisor Certification | Teletech Holdings
January 11, 2030 - August 22, 2025Mastering Franchise and Multi-location SEO: From Strategy to Execution
August 1, 2024 - August 22, 2025Foundations of Cybersecurity
October 1, 2023 - August 22, 2025Bootstrap Course
September 1, 2022 - August 22, 2025Learn JavaScript Course
August 1, 2022 - August 22, 2025Programming with JavaScript
August 1, 2022 - August 22, 2025Learn Responsive Design Course
July 1, 2022 - August 22, 2025Color Design Course / Color for UI
June 1, 2022 - August 22, 2025Navigation Design Course
June 1, 2022 - August 22, 2025Reasoning, Data Analysis, and Writing Specialization
November 1, 2016 - August 22, 2025Crafting an Effective Writer: Tools of the Trade (Fundamental English Writing)
October 1, 2014 - August 22, 2025Foundations of Color
February 1, 2014 - August 22, 2025Foundations of Logo Design
January 1, 2014 - August 22, 2025Elance Certified MS Excel Group Member
January 11, 2030 - August 22, 2025Teletech Customer Service Certification
January 11, 2030 - August 22, 2025Teletech Supervisor Certification
January 11, 2030 - August 22, 2025Mastering Franchise and Multi-location SEO: From Strategy to Execution | BrightLocal
August 1, 2024 - August 22, 2025Foundations of Cybersecurity | Google
October 1, 2023 - August 22, 2025Bootstrap Course | Codecademy
September 1, 2022 - August 22, 2025Learn JavaScript Course | Codecademy
August 1, 2022 - August 22, 2025Programming with JavaScript | Coursera by Meta / Facebook
August 1, 2022 - August 22, 2025Learn Responsive Design Course | Codecademy
July 1, 2022 - August 22, 2025Color Design Course / Color for UI | Codecademy
June 1, 2022 - August 22, 2025Navigation Design Course | Codecademy
June 1, 2022 - August 22, 2025Reasoning, Data Analysis, and Writing Specialization | Duke University (Coursera)
November 1, 2016 - August 22, 2025Crafting an Effective Writer: Tools of the Trade | Mt. San Jacinto College (Coursera)
October 1, 2014 - August 22, 2025Foundations of Color | Lynda.com
February 1, 2014 - August 22, 2025Foundations of Logo Design | Lynda.com
January 1, 2014 - August 22, 2025Teletech Customer Service Certification | Teletech Holdings
January 11, 2030 - August 22, 2025Teletech Supervisor Certification | Teletech Holdings
January 11, 2030 - August 22, 2025Industry Experience
Computers & Electronics, Retail, Professional Services, Software & Internet, Media & Entertainment, Transportation & Logistics
Skills
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Expert
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