I have over 12 years of seasoned experience in marketing, sales, and social media management, with extensive knowledge in retail, TV commerce, e-commerce, and social commerce. I have a successful track record of increasing market share, brand awareness, revenue growth, and achieving positive ROI by identifying and interpreting market trends and customer behaviors to develop strategic plans and adapt to dynamic market changes. Throughout my career, I successfully launched a new sales channel doubling its revenue in 3 years and established an affiliate program enrolling over 150 affiliates. I have collaborated with over 300 influencers and affiliates, fostering strong relationships to optimize campaign outcomes and ensure consistent positive ROI.

I have over 12 years of seasoned experience in marketing, sales, and social media management, with extensive knowledge in retail, TV commerce, e-commerce, and social commerce. I have a successful track record of increasing market share, brand awareness, revenue growth, and achieving positive ROI by identifying and interpreting market trends and customer behaviors to develop strategic plans and adapt to dynamic market changes. Throughout my career, I successfully launched a new sales channel doubling its revenue in 3 years and established an affiliate program enrolling over 150 affiliates. I have collaborated with over 300 influencers and affiliates, fostering strong relationships to optimize campaign outcomes and ensure consistent positive ROI.

Available to hire

I have over 12 years of seasoned experience in marketing, sales, and social media management, with extensive knowledge in retail, TV commerce, e-commerce, and social commerce. I have a successful track record of increasing market share, brand awareness, revenue growth, and achieving positive ROI by identifying and interpreting market trends and customer behaviors to develop strategic plans and adapt to dynamic market changes.

Throughout my career, I successfully launched a new sales channel doubling its revenue in 3 years and established an affiliate program enrolling over 150 affiliates. I have collaborated with over 300 influencers and affiliates, fostering strong relationships to optimize campaign outcomes and ensure consistent positive ROI.

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Work Experience

Marketing Consultant at CNNB Solutions, Dubai, UAE
November 1, 2021 - Present
Prepared and managed yearly influencers and marketing budgets for different brands, ensuring positive returns. Advised brands on efficient market entry strategies in the GCC market. Managed influencer marketing by sourcing new influencers and maintaining relationships with existing ones. Executed and evaluated influencer campaigns. Managed social media content calendars across platforms. Set and managed Facebook ad budgets to ensure ROI, optimized campaigns using Google Analytics, and monitored industry trends to implement strategic changes.
Deputy Head, Marketing, Social Commerce and Partnerships at CitruSSTV, Dubai, UAE
July 1, 2021 - August 22, 2025
Responsible for preparing and implementing yearly marketing and social commerce budgets while managing the P&L for the social commerce department. Successfully launched private label products in collaboration with influencers and established the affiliate marketing program. Expanded the influencer and affiliate network continuously. Evaluated influencer marketing campaigns for positive ROI. Managed social media content calendars and budgets for Facebook ads, optimized campaigns using Google Analytics. Drove traffic and revenue through Facebook ads, Google ads, display, affiliates, and influencers. Collaborated with buying and e-commerce teams on product sourcing and influencer video content. Oversaw social media staff activities and monitored new industry trends for strategic implementation.
Manager, Marketing and Social Media at CitruSSTV, Dubai, UAE
May 1, 2018 - August 22, 2025
Executive, Marketing at CitruSSTV, Dubai, UAE
January 1, 2017 - August 22, 2025
Executive, Business Development at Pico International, Dubai, UAE
December 1, 2015 - August 22, 2025
Senior Executive, Marketing at Misrintercommerce (Bouri), Cairo, Egypt
July 1, 2014 - August 22, 2025
Executive, Corporate Sales at Fairmont Nile City, Cairo, Egypt
September 1, 2012 - August 22, 2025
Insurance Specialist at Allianz, Cairo, Egypt
February 1, 2011 - August 22, 2025

Education

Bachelor of Management in Marketing & Finance at The German University in Cairo (GUC), Cairo, Egypt
January 11, 2030 - June 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Software & Internet, Wholesale & Distribution