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I am a digital marketing manager specializing in social media strategy, performance marketing, and influencer-led campaigns. Skilled at driving engagement and performance through content optimization, creator partnerships, and audience-first storytelling. Known for building scalable content systems that not only drive ROI but make brands undeniably relevant to their audience. Eager to leverage my expertise in Dubai and across the EMEA region. Throughout my career, I have successfully managed multi-platform content strategies, overseen influencer collaborations, and launched AI-powered marketing initiatives. I am passionate about delivering data-driven results and continuous optimization, with experience leading teams and managing substantial budgets in fast-paced environments.…I am a digital marketing manager specializing in social media strategy, performance marketing, and influencer-led campaigns. Skilled at driving engagement and performance through content optimization, creator partnerships, and audience-first storytelling. Known for building scalable content systems that not only drive ROI but make brands undeniably relevant to their audience. Eager to leverage my expertise in Dubai and across the EMEA region. Throughout my career, I have successfully managed multi-platform content strategies, overseen influencer collaborations, and launched AI-powered marketing initiatives. I am passionate about delivering data-driven results and continuous optimization, with experience leading teams and managing substantial budgets in fast-paced environments.

Riya Tyagi

Social Media Manager, Marketing Strategist, Content Creator, +2

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I am a digital marketing manager specializing in social media strategy, performance marketing, and influencer-led campaigns. Skilled at driving engagement and performance through content optimization, creator partnerships, and audience-first storytelling. Known for building scalable content systems that not only drive ROI but make brands undeniably relevant to their audience. Eager to leverage my expertise in Dubai and across the EMEA region. Throughout my career, I have successfully managed multi-platform content strategies, overseen influencer collaborations, and launched AI-powered marketing initiatives. I am passionate about delivering data-driven results and continuous optimization, with experience leading teams and managing substantial budgets in fast-paced environments.…I am a digital marketing manager specializing in social media strategy, performance marketing, and influencer-led campaigns. Skilled at driving engagement and performance through content optimization, creator partnerships, and audience-first storytelling. Known for building scalable content systems that not only drive ROI but make brands undeniably relevant to their audience. Eager to leverage my expertise in Dubai and across the EMEA region. Throughout my career, I have successfully managed multi-platform content strategies, overseen influencer collaborations, and launched AI-powered marketing initiatives. I am passionate about delivering data-driven results and continuous optimization, with experience leading teams and managing substantial budgets in fast-paced environments.

Available to hire

I am a digital marketing manager specializing in social media strategy, performance marketing, and influencer-led campaigns. Skilled at driving engagement and performance through content optimization, creator partnerships, and audience-first storytelling. Known for building scalable content systems that not only drive ROI but make brands undeniably relevant to their audience. Eager to leverage my expertise in Dubai and across the EMEA region.

Throughout my career, I have successfully managed multi-platform content strategies, overseen influencer collaborations, and launched AI-powered marketing initiatives. I am passionate about delivering data-driven results and continuous optimization, with experience leading teams and managing substantial budgets in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

French

Intermediate

Work Experience

Digital Marketing Intern at SoftBank Robotics, Paris

July 31, 2021 - August 22, 2025

Authored 15+ SEO-optimized blog articles for SoftBank Robotics Europe, resulting in a 61.39% increase in page views within 2 months. Enhanced LinkedIn visibility with timely content yielding a 54% rise in page views. Managed cost-effective LinkedIn campaigns achieving a €49 CPL and deployed over 10 success stories via Drupal on the company website.

Digital Marketing Coordinator at Silver Arrows Mercedes Benz

June 30, 2018 - August 22, 2025

Coordinated digital marketing activities in May-June 2018. (Specific tasks not detailed.)

Digital Content Creator - Instagram & YouTube at Riyatyagi

July 1, 2020 - Present

Developed UGC content for over 10+ beauty and fashion brands such as Aqualogica, 21.12, and American Eagle, contributing to higher ad CTR and ROAS. Grew Instagram following to 1,300+ with niche content, reels strategy, and consistent posting cadence; top-performing video garnered 458K views. Launched a YouTube channel optimized for retention with an average 40% watch time and best video hitting 40K views.

Content & Influencer Strategist at Jelly Smack, Paris

May 31, 2023 - August 22, 2025

Scaled 20+ creators in APAC & LATAM via data-driven content strategies on Facebook and YouTube. Co-managed Sephora’s €500K+ Color IQ campaign overseeing influencer selection, briefs, and performance KPIs. Partnered with 11 BIPOC influencers, including Patrick Starrr and Manny MUA, delivering 19M+ paid and organic views.

Performance Manager: Shorts Squad at Jelly Smack, Paris

February 28, 2025 - August 22, 2025

Managed €329K annual operations budget, cutting costs by 10% via AI-generated captioning and reducing time spent by 40%. Boosted creator revenue by 30% in Q1 2024 through multi-platform data-driven strategies across Meta, TikTok, and YouTube. Led a team of 13 external social media managers overseeing organic content strategy, budget allocation, and performance for 50+ short-form creators. Conducted continuous performance analyses to optimize ROI, retention, and revenue diversification.

Digital Marketing Manager at Argil.ai, Paris

March 1, 2025 - Present

Launched the company’s first founder-led social strategy on Twitter & LinkedIn, driving thought leadership and generating 120+ qualified leads in 6 weeks. Increased conversion rate from 4% to 16% (+300%) in 45 days revamping paid and organic landing experiences via A/B testing (3,000+ sessions analyzed). Built an AI-powered content engine (GPT-4) auto-generating 5+ scripts/day, reducing scripting time 60% and tripling multi-platform engagement rates. Launched Argil.ai social channels generating 500K+ video views and 6K+ organic followers across Instagram & TikTok in 45 days using AI-driven workflows. Partnered with product/engineering teams to simplify technical features into actionable marketing stories, contributing to +40% feature adoption.

Digital Marketing Intern at SoftBank Robotics, Paris

July 31, 2021 - August 22, 2025

Authored over 15 SEO-optimized blog articles leading to a 61.39% increase in page views within 2 months. Enhanced LinkedIn visibility through timely content, resulting in a 54% rise in page views. Managed cost-effective LinkedIn campaigns achieving a 49€ cost per lead. Deployed 10+ success stories on the company website using Drupal.

Digital Marketing Coordinator at Silver Arrows Mercedes Benz

June 30, 2018 - August 22, 2025

Developed UGC content for over 10 beauty and fashion brands such as Aqualogica, 21.12, and American Eagle, contributing to higher ad CTR and ROAS. Grew Instagram following to 1,300+ through niche content, reels strategy, and consistent posting cadence. Launched YouTube channel optimized for retention with best video hitting 40K views.

Content & Influencer Strategist at Jellysmack, Paris

May 31, 2023 - August 22, 2025

Scaled 20+ creators in APAC & LATAM using data-driven content strategies across Facebook and YouTube platforms. Co-managed Sephora’s €500K+ Color IQ campaign overseeing influencer selection, briefs, and KPIs. Partnered with 11 BIPOC influencers including Patrick Starrr & Manny MUA, delivering 19M+ paid and organic views.

Performance Manager: Shorts Squad at Jellysmack, Paris

February 28, 2025 - August 22, 2025

Managed a €329K annual ops budget and reduced costs by 10% through AI-generated captioning. Boosted creator revenue by 30% in Q1 2024 executing data-driven multi-platform strategies across Meta, TikTok, and YouTube. Led a team of 13 external social media managers overseeing organic content strategy, budget allocation, and performance for 50+ short-form creators. Conducted continual performance analysis to optimize ROI, retention, and revenue diversification.

Digital Marketing Manager at Argil.ai, Paris

March 1, 2025 - Present

Launched the company’s first founder-led social strategy on Twitter & LinkedIn, generating 120+ qualified leads in 6 weeks. Increased conversion rate from 4% to 16% (+300%) in 45 days by revamping paid and organic landing experiences via A/B testing analyzing 3,000+ sessions. Built an AI-powered content engine (GPT-4) to auto-generate 5+ scripts/day reducing scripting time by 60% and tripling multi-platform engagement rates. Launched Argil.ai’s social channels, generating 500K+ video views and 6K+ organic followers across Instagram & TikTok in 45 days using AI-driven workflows. Partnered with product and engineering teams to simplify technical features into actionable marketing stories, contributing to a 40% increase in feature adoption.