Available to hire
I am a seasoned marketing, sales, and e-commerce leader with extensive experience in developing strong OTC, luxurious goods, FMCG, cosmetics, e-commerce, and B2B brand portfolios. Throughout my career, I have managed large, winning teams of up to 120 people and have successfully created and implemented change across international and local companies. My approach combines commercial strategy with innovation and digital transformation to deliver sustainable sales growth and enhanced market positions.
I bring a proven track record of leading successful teams, developing winning strategies for global brands, and optimizing marketing and sales operations. I am passionate about building premium brands, creating customer-focused strategies, and enhancing organizational performance through well-structured processes and motivated teams.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
Polish
Fluent
English
Fluent
Spanish; Castilian
Fluent
Russian
Advanced
German
Intermediate
French
Beginner
Work Experience
Project Management as Commercial Director / Digitalisation & Innovation at Various businesses including Kerpro, Eveline, Abplanalp, Baltic Company
July 1, 2023 - August 22, 2025Led commercial strategy, omnichannel value creation, and digital innovation across diverse industries such as podiatric market, cosmetics retail, and B2B machinery. Increased sales efficiency, broadened brand portfolios by 20%, and improved customer strategies resulting in double-digit sales growth. Managed a Baltic distributor of international cosmetics, enhancing sales team performance and establishing KPIs.
Project Management as Commercial Director / Digitalisation & Innovation at Various Businesses including Kerpro, Eveline, Abplanalp
July 1, 2023 - August 22, 2025Led commercial strategy for podiatric market (Kerpro), developed retailer strategies for Eveline, and implemented omnichannel and value creation strategies for B2B machines industry (Abplanalp). As Commercial Director for Baltic Company, managed efficiency increase in sales teams, broadened brand portfolios by 20%, and achieved double-digit sales growth.
Commercial Director Baltic Company at Distributor of International Cosmetics, Warszawa
July 1, 2023 - August 22, 2025Increased sales team efficiency by establishing KPIs, broadened portfolio with new brands by 20%, and increased sales by double digits through customer strategy improvements.
Project Management as Commercial Director/ Digitalisation & Innovation at Various Businesses
July 1, 2023 - August 22, 2025Led commercial strategy for Kerpro in the podiatric market, created retailer strategies for Eveline, and developed omnichannel and value creation for Abplanalp in the B2B machines industry.
Managing Director at Smartino (La Millou Parents Pride – textile brand)
October 1, 2021 - August 22, 2025Managed a team of 60 employees and successfully delivered over 30% sales and profit growth in 2019 through effective e-commerce programs, customer strategies, and cost control projects. Created new premium brand essence and led organizational transformation aligning business areas and resources. Enhanced performance management frameworks to strengthen results.
Managing Director at Smartino (La Millou Parents Pride – textile brand)
October 1, 2021 - August 22, 2025Managed a team of 60 and achieved over 30% sales and profit growth in 2019 through a regular ecommerce program, customer strategy, and cost control projects. Created a new premium brand essence and led organizational change and transformation to align resources and improve performance management frameworks.
Managing Director at Smartino (La Millou Parents Pride – textile brand)
October 1, 2021 - August 22, 2025Led a team of 60, achieved over 30% sales and profit growth in 2019 via a regular e-commerce program, customer strategy, and cost control. Created a new premium brand essence and spearheaded transformational changes across business functions to improve performance and resource alignment.
Marketing & Sales Director at Cosmetic Packaging Factory POLLENA S.A.
December 1, 2018 - August 22, 2025Implemented a long-term winning strategy focusing on global customers including L'Oreal, Coty, Beiersdorf, Avon, Oriflame, and Unilever. Achieved 15% profit growth in Q1 through pricing optimization and marketing strategy renewal. Secured five new contracts with major brands such as Estee Lauder and Chanel and launched 11 new projects. Developed new marketing plans focusing on brand image, customer relations, and lead building.
Marketing & Sales Director at Cosmetic Packaging Factory POLLENA S.A
December 1, 2018 - August 22, 2025Developed long-term winning strategies that increased business with global customers including L'Oreal, Coty, Beiersdorf, Avon, Oriflame, and Unilever. Secured 5 new contracts including Estee Lauder and Chanel, opened 11 new projects, and led the creation of a new website and marketing plan focused on image, customer relations, and lead building. Achieved 15% profit growth in Q1 through optimization and pricing policy revision.
Marketing & Sales Director at Cosmetic Packaging Factory POLLENA S.A
December 1, 2018 - August 22, 2025Developed a long-term winning strategy increasing business with global customers including L'Oreal, Coty, Beiersdorf, Avon, Oriflame, and Unilever. Gained 5 new contracts with top brands like Estee Lauder and Chanel, increased profits by 15% in Q1 by price policy review and optimization, and created new marketing plans focused on image, customer relations, and lead building.
Marketing Director at URGO POLFA ŁÓDŹ
July 1, 2017 - August 22, 2025Organized the marketing department and developed strategic priorities driving growth and winning plans. Relaunched the Ultra Premium Urgo brand with 400% growth year-over-year and led digital campaigns. Promoted premium dermocosmetics brands growing faster than market average. Spearheaded market research for branding opportunities and strengthened loyal customer base.
Marketing Director at URGO POLFA ŁÓDŹ
July 1, 2017 - August 22, 2025Organized the marketing department and developed strategic priorities to drive growth. Relaunched the Ultra Premium Urgo brand resulting in 400% growth year-over-year. Created umbrella brand Laboratoria Polfa Łódź, driving premium pharmacy dermocosmetics sales three times faster than the market average. Led market research and strategic brand pricing and positioning initiatives.
Marketing Director at URGO POLFA ŁÓDŹ, Warszawa
July 1, 2017 - August 22, 2025Organized marketing department and developed key strategic priorities. Relaunched Ultra Premium Urgo brand with 400% growth year-on-year. Developed a digital campaign and umbrella brand for Laboratoria Polfa Łódź with business intelligence and digital activation. Accelerated premium dermocosmetics pharmacy range growth three times faster than market growth.
Customer Marketing Director, Executive Team Board Member at Diageo
August 1, 2015 - August 22, 2025Developed new customer marketing and shopper marketing functions to improve shopper solutions and market leadership. Led new processes including S&OP and commercial planning. Executed trade and customer strategies with digital and category management. Managed successful re-launch of Smirnoff Black and achieved No.1 digital base in the spirits category. Led organizational change fostering motivated and effective teams.
Customer Marketing Director, Executive Team Board Member at Diageo
August 1, 2015 - August 22, 2025Developed a new model of customer marketing and created a shopper marketing function to enhance shopper engagement. Implemented new company processes including S&OP planning, Commercial Plans, and BI. Led trade and customer strategy development with digital and category management. Managed successful change initiatives, creating a motivated market-winning team. Achieved the number one digital base in spirits category with over 0.5 million unique users and relaunched Smirnoff Black successfully.
Customer Marketing Director, Executive Team Board Member at Diageo, Warszawa
August 1, 2015 - August 22, 2025Developed new customer marketing model including shopper marketing. Implemented new company commercial processes (S&OP, BI, Commercial Plan). Led trade and customer strategy, customer collaboration platforms, loyalty programs, and digital category management. Created highly motivated teams and led successful product relaunches including Smirnoff Black.
Marketing Project Director at Kompania Piwowarska - SAB Miller
January 1, 2008 - August 22, 2025Created a successful female-targeted brand strategy for Redd's & Gingers contributing to rapid market penetration growth among females.
Marketing Project Director at KOMPANIA PIWOWARSKA - SAB MILLER
January 1, 2008 - August 22, 2025Developed successful female brand strategies for Redd's and Gingers, achieving the fastest growing market penetration among female targets.
Marketing Project Director at KOMPANIA PIWOWARSKA - SAB MILLER, Poznan
January 1, 2008 - August 22, 2025Developed female brand success strategies for Redd's and Gingers achieving fastest growing market penetration in female segments.
Marketing Manager, Executive Team Member at Boots Healthcare International
August 1, 2006 - August 22, 2025Developed healthcare and skincare strategies supporting international projects and new product development. Built Nurofen brand market share from 1.5% to 9% and established strong pain relief category in Poland. Improved Strepsils market position from fifth to first place and notably reversed Clearasil negative market trend winning EFFIE award.
Marketing Manager, Executive Team Member at BOOTS HEALTHCARE International
August 1, 2006 - August 22, 2025Built the Nurofen brand in Poland from 1.5% to 9% market share, establishing a strong pain category. Improved Strepsils' position to number 1 in the market and reversed Clearasil's negative trend to become the number 1 pharmacy brand within 10 months, winning an EFFIE Award.
Marketing Manager, Executive Team Member at BOOTS HEALTHCARE International, Warszawa
August 1, 2006 - August 22, 2025Led healthcare and skincare strategy including NPD processes. Built Nurofen brand in Poland from 1.5% market share to number 3 with 9% market share, positioned Strepsils as number 1, and reversed Clearasil's negative trend to become number 1 in pharmacies winning an EFFIE Award.
Marketing Director, Executive Team Member at Raisio Polska Foods
November 1, 2000 - August 22, 2025Reversed declining market share during a challenging price war through portfolio strategy and product relaunches. Improved company efficiency by implementing new sales, marketing, and production collaboration models.
Marketing Director, Executive Team Member at RAISIO Polska Foods
November 1, 2000 - August 22, 2025Reversed negative market share amid a price war by relaunching the product portfolio and implementing new collaboration models between sales, marketing, and production, significantly improving company efficiency.
Marketing Director, Executive Team Member at RAISIO Polska Foods, Warszawa
November 1, 2000 - August 22, 2025Reversed negative market share during price wars by relaunching portfolio and implementing new collaboration models improving company efficiency significantly.
Senior Brand Manager at Philip Morris
January 1, 1999 - August 22, 2025Led brand initiatives for L&M and new brand introductions, successfully beating key competitors.
Senior Brand Manager at PHILIP MORRIS
January 1, 1999 - August 22, 2025Managed L&M and new brands, successfully beating key competitors in the market.
Senior Brand Manager at PHILIP MORRIS, Warszawa
January 1, 1999 - August 22, 2025Managed L&M and New Brand marketing, successfully outperforming key competitors.
Senior Brand Manager at Guinness United Distillers
January 1, 1997 - August 22, 2025Built brand presence for Johnnie Walker, Finlandia, Moët & Chandon.
Senior Brand Manager at Guinness United Distillers
January 1, 1997 - August 22, 2025Built brands including Johnnie Walker, Finlandia, Moet & Chandon.
Senior Brand Manager at Guinness United Distillers
January 1, 1997 - August 22, 2025Built strong brands including Johnnie Walker, Finlandia, Moet & Chandon.
Education
Master of Science at University of Gdansk
April 1, 1988 - April 1, 1993Brand Managers Program: Marketing at Ashridge Management College - UK
January 1, 1995 - January 1, 1996Brand Managers Program : Marketing at Ashridge Management College - UK
January 1, 1995 - January 1, 1996Master of Science : Economics at University of Gdansk
April 1, 1988 - April 1, 1993Master of Science at University of Gdansk
April 1, 1988 - April 1, 1993Brand Managers Program: Marketing at Ashridge Management College - UK
January 1, 1995 - January 1, 1996Qualifications
Industry Experience
Consumer Goods, Retail, Manufacturing, Wholesale & Distribution, Other, Healthcare, Life Sciences, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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