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Creative Director & Social Media/Influencer Marketing Specialist with 6+ years of experience building high-impact digital brands across the Middle East and India. I’ve led creator ecosystems, scaled multi-million–follower channels, and driven growth through storytelling, data-backed strategy, and creator–brand partnerships. Proven success in driving influencer-led content performance, managing cross- functional teams, and aligning creative efforts with business objectives. Skilled at converting brand–influencer synergies into consumer-ready narratives and product offerings. Currently based in Dubai on a resident visa, bringing regional insight and executional readiness for Middle East markets.…Creative Director & Social Media/Influencer Marketing Specialist with 6+ years of experience building high-impact digital brands across the Middle East and India. I’ve led creator ecosystems, scaled multi-million–follower channels, and driven growth through storytelling, data-backed strategy, and creator–brand partnerships. Proven success in driving influencer-led content performance, managing cross- functional teams, and aligning creative efforts with business objectives. Skilled at converting brand–influencer synergies into consumer-ready narratives and product offerings. Currently based in Dubai on a resident visa, bringing regional insight and executional readiness for Middle East markets.

Akshit Raghav

Social Media Manager, Marketing Strategist, Brand Strategist, +6

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Creative Director & Social Media/Influencer Marketing Specialist with 6+ years of experience building high-impact digital brands across the Middle East and India. I’ve led creator ecosystems, scaled multi-million–follower channels, and driven growth through storytelling, data-backed strategy, and creator–brand partnerships. Proven success in driving influencer-led content performance, managing cross- functional teams, and aligning creative efforts with business objectives. Skilled at converting brand–influencer synergies into consumer-ready narratives and product offerings. Currently based in Dubai on a resident visa, bringing regional insight and executional readiness for Middle East markets.…Creative Director & Social Media/Influencer Marketing Specialist with 6+ years of experience building high-impact digital brands across the Middle East and India. I’ve led creator ecosystems, scaled multi-million–follower channels, and driven growth through storytelling, data-backed strategy, and creator–brand partnerships. Proven success in driving influencer-led content performance, managing cross- functional teams, and aligning creative efforts with business objectives. Skilled at converting brand–influencer synergies into consumer-ready narratives and product offerings. Currently based in Dubai on a resident visa, bringing regional insight and executional readiness for Middle East markets.

Available to hire

Creative Director & Social Media/Influencer Marketing Specialist with 6+ years of experience building high-impact digital brands across the Middle East and India. I’ve led creator ecosystems, scaled multi-million–follower channels, and driven growth through storytelling, data-backed strategy, and creator–brand partnerships. Proven success in driving influencer-led content performance, managing cross- functional teams, and aligning creative efforts with business objectives. Skilled at converting brand–influencer synergies into consumer-ready narratives and product offerings. Currently based in Dubai on a resident visa, bringing regional insight and executional readiness for Middle East markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Hindi

Fluent

Arabic

Beginner

Work Experience

Content & Digital Marketing at Chaayos (F&B)

May 1, 2025 - August 22, 2025

Managed content creation and promotional copy across 20+ product launches, collaborating on photo and video content for Reels, LinkedIn, YouTube, and WhatsApp campaigns. Maintained platform-specific product menus and seasonal assets, ensuring SEO and discoverability benchmarks were met. Led social media influencer management, achieving 159.7% follower growth in 6 months and directing short-form video storytelling that improved retention and brand affinity. Led 360° influencer campaigns that boosted in-store sales by 31%, collaborating with brands like Heads Up For Tails, Penguin Books, and Royal Enfield. Coordinated influencer communication, campaign shoot planning, UGC briefs, and cross-functional coordination for launch readiness, ensuring timely execution and alignment with brand goals. Managed influencer approvals, creative sampling, and merchandising workflows in sync with launch schedules. Drove digital rollouts for monsoon menu, summer kits, and Diwali gifting launches. Led B2B

Search Operations Specialist - Trust & Safety at ByteDance India

August 1, 2022 - August 22, 2025

Served as POC for an independent Music Search Relevance Project targeting the Philippines and Dublin markets, managing a team of 6 overseas. Improved project accuracy from 70% to 98% within 2 months. Worked as Quality Assessment Analyst on real-time data queues and participated in machine learning training projects (Dublin) for BPOs and in-house teams. Supported influencer partnership workflows by aligning music metadata with trending creator content to enhance discoverability of influencer-driven videos.

Content Operations Specialist at Times Internet

August 1, 2020 - August 22, 2025

Handled SEO strategy for the iDivahindi website, collaborated with influencers on content execution and campaign scripting to boost reach and engagement across social channels. Managed content and web operations for the site, contributing to a 37% increase in site traffic over 5 months. Authored scripts and assisted in directing video content that achieved over 500k views. Attained highest organic Instagram reach of 18.3 million and drove month-on-month Instagram reach growth by 60%, enhancing engagement and follower growth. Successfully ran major Facebook and Instagram campaigns reaching a combined 20 million with 11 million engagements and a 38.2% interaction rate across meta platforms. Produced high-performing content averaging 300k Instagram video views. Achieved a record-breaking 2.05 million organic Facebook reach. Developed influencer activations and content scripts resonant with digital-first consumers, leading UGC storytelling strategies.

Social Media Manager at Times Internet

May 1, 2023 - August 22, 2025

Specialized in trend spotting and leveraging emerging content trends to maintain Instagram as a social media trendsetter. Managed the 'Discovered on Reels' music-centric project highlighting trending tracks and artists. Introduced new trends and insights into platform content strategy to keep Instagram at the forefront of digital content innovation. Led influencer- and creator-led initiatives such as 'Star Search' and 'Born on Instagram,' boosting platform engagement and product collaborations. Managed music-driven UGC campaigns liaising with internal teams and creators for impactful launches. Collaborated cross-functionally with global content, brand safety, and operations teams to meet regional rollout timelines and ensure compliance. Conducted campaign performance reviews and shared influencer ROI insights to inform future collaboration models.

Senior Content Strategist at Meta (Facebook)

April 1, 2024 - August 22, 2025

Content & Digital Marketing at Chaayos (F & B)

May 1, 2025 - August 22, 2025

Managed content writing across web, social, and promotional campaigns for over 20 product launches. Collaborated on photo/video content for Reels, LinkedIn, YouTube, and WhatsApp campaigns. Maintained product menus and seasonal assets with SEO and discoverability benchmarks. Managed influencer communications from ideation to approvals ensuring alignment with brand goals. Directed influencer campaigns resulting in 31% uplift in in-store sales and 159.7% follower growth in 6 months. Oversaw content calendar across Instagram, Threads, Facebook, and LinkedIn with community engagement leadership. Led 360° influencer campaigns, campaign shoot planning, UGC briefs, and maintained project timelines for seasonal and co-branded initiatives. Successfully managed influencer approvals and merchandising workflow synchronized with launch schedules. Delivered digital rollouts for monsoon menu, summer kits, and Diwali gifting launches while driving B2B interest.

Social Media Manager at Times Internet

May 1, 2023 - August 22, 2025

Excelled in trend spotting and proactively injected new trends into Instagram’s content strategy to remain a social media trendsetter. Managed music-driven UGC campaigns via 'Discovered on Reels' project, collaborating with creators and internal teams. Spearheaded influencer and creator-led initiatives, boosting platform engagement and product collaborations. Collaborated cross-functionally with global content, brand safety, and operations teams ensuring regional rollout compliance. Conducted campaign performance reviews and shared influencer ROI insights to shape future collaborations.

Senior Content Strategist at Meta (Facebook)

April 30, 2024 - August 22, 2025

Search Operations Specialist - Trust & Safety at ByteDance India

August 20, 2022 - August 22, 2025

Served as POC for the independent Music Search Relevance Project for Philippines and Dublin markets. Managed overseas team of 6, increasing project accuracy rate from 70% to 98% within 2 months. Worked as Quality Assessment Analyst on real-time data queues and machine learning training projects for BPOs and in-house teams. Supported influencer partnership workflows by aligning music metadata with trending creator content to enhance discoverability for influencer-driven videos.

Content Operations Specialist at Times Internet

August 31, 2020 - August 22, 2025

Worked on SEO for iDivahindi website. Collaborated with influencers on content execution and campaign scripting to enhance reach and engagement across social channels. Managed content operations for the website contributing to a 37% increase in site traffic over 5 months. Authored scripts and assisted with video direction achieving 500k+ views. Attained highest organic Instagram reach (18.3 million) and Facebook reach (2.05 million), driving continuous month-over-month growth in engagement and followers. Produced high-performing Instagram video content averaging 300k views. Developed influencer activations and content scripts resonating with digital-first consumers.

Content Operations Specialist at Times Internet (iDiva Hindi)

August 1, 2019 - August 31, 2020

Worked on the SEO for the iDiva Hindi website; collaborated with influencers on content execution and campaigns; wrote scripts and assisted in directing content for iDiva Hindi, reaching a high engagement threshold.

Trust & Safety - Search Operations Specialist at ByteDance India

September 1, 2020 - August 31, 2022

POC for independent projects (Music Search Relevance Project) for Philippines and Dublin Market; supported influencer workflows; aligned music metadata with trending creator content; contributed to influencer-driven video content.

Social Media Manager at Times Internet

August 1, 2022 - May 31, 2023

Managed social media for brand channels; implemented SEO-driven content; built content calendars; oversaw influencer collaborations and growth pipelines.

Senior Content Strategist at Meta (Facebook)

May 1, 2023 - April 30, 2024

Led content strategy for platform campaigns; ideated and scripted high-performing content across YouTube, TikTok, and Instagram; built social strategy roadmaps; drove platform engagement and content innovation; led Star Search and Born on Instagram initiatives; built cross-functional teams.

Lead Music & Brand Partnerships at Chaayos (F&B)

May 1, 2024 - May 1, 2025

Led 3 influencer campaigns delivering a 31% uplift in in-store sales; collaborated with creators and brands such as Heads Up For Tails, Penguin Books, and Royal Enfield; managed influencer and content activation flow; coordinated with design and performance teams for launch readiness.

Creative Director & Creator at Aromatix

August 1, 2025 - Present

End-to-end creative direction for one of the fastest-growing fragrance creators in the Middle East; managed business deals and partnerships; contributed to securing long-term collaborations with regional and global brands; ideated and scripted high-performing content; ensured brand consistency across platforms; led product launches and influencer-led campaigns.