I'm a marketing expert specialist from the UK With over 18 years experience and I specialise in CRM, Events, Social Media, Campaigns, Email Marketing and much more. Available to start immediately

Yolanda Romero-Cummins

I'm a marketing expert specialist from the UK With over 18 years experience and I specialise in CRM, Events, Social Media, Campaigns, Email Marketing and much more. Available to start immediately

Available to hire

I’m a marketing expert specialist from the UK

With over 18 years experience and I specialise in CRM, Events, Social Media, Campaigns, Email Marketing and much more.

Available to start immediately

See more

Work Experience

Events and Partner Marketing Executive at Person Centred Software
July 1, 2022 - May 1, 2025
Managed UK-wide event portfolios, ensuring seamless execution of trade shows, conferences, and charity initiatives. Designed and coordinated marketing collateral to promote events and enhance attendee experience. Oversaw promotional merchandise strategies aligned with event goals. Directed multi-channel campaigns including digital advertising and email outreach. Maintained event and promotional budgets ensuring cost efficiency and impact.
Marketing Awareness Officer at Involve Community Services
April 1, 2021 - August 22, 2025
Delivered a series of high-impact community events to raise organisational visibility. Created and implemented marketing strategies to drive event attendance and sponsorships. Coordinated event logistics such as venue selection and vendor negotiations. Managed social media campaigns to amplify event outreach and produced video content supporting event promotion and engagement.
EMEA Marketing Assistant at Verint Systems
October 1, 2014 - August 22, 2025
Planned and executed annual user group events, coordinating logistics and enhancing attendee experience. Organised event materials and liaised with vendors to ensure timely delivery and quality. Collaborated with translators and localisation teams to support international event requirements.
Marketing and Visitor Support at New Events Ltd
July 1, 2012 - August 22, 2025
Supported onsite event operations ensuring smooth delivery of exhibitions and conferences. Maintained databases to track attendee engagement and post-event feedback. Assisted with advertising schedules and liaised with publications to boost event visibility.
Marketing and Events Coordinator at Baxa Ltd
May 1, 2009 - August 22, 2025
Coordinated exhibition events and developed sales and customer incentives to boost attendance. Executed direct and online marketing campaigns to promote events. Managed CRM systems to track leads and improve event follow-ups.
Front of House Coordinator at Intercontinental Hotels Group
May 1, 2008 - August 22, 2025
Organised business conferences, corporate events, and private functions within the hotel. Assisted in wedding coordination, providing tailored event planning services.
Marketing and Events Coordinator at NetworkD Europe Ltd
June 1, 2007 - August 22, 2025
Spearheaded the organisation of seminars, conferences, and exhibitions, including large-scale industry events at Olympia. Designed and proofed marketing collateral to align with brand guidelines. Managed monthly global marketing conference calls to align cross-regional strategies.

Education

CIM Certificate in Marketing Diploma at Farnborough College of Technology
January 1, 2005 - January 1, 2006

Qualifications

NVQ Level 2 Business and Administration
January 11, 2030 - August 22, 2025
CIM Certificate in Marketing Diploma
January 1, 2005 - January 1, 2006
NVQ Level 2 Business and Administration
January 11, 2030 - August 22, 2025

Industry Experience

Non-Profit Organization, Professional Services, Software & Internet, Travel & Hospitality, Consumer Goods