I am Marco Santana, a passionate marketing professional with extensive experience in digital marketing, strategic marketing management, social media, and brand communication. With a solid academic background and hands-on work across various marketing roles, I enjoy creating effective content and managing multi-channel communication strategies to drive brand engagement and growth. Throughout my career, I have been dedicated to leveraging data analysis and CRM systems to optimize marketing efforts and lead management. I am adaptable, proactive, and thrive in team environments where communication and creativity come together to deliver impactful marketing solutions.

Marco Santana

I am Marco Santana, a passionate marketing professional with extensive experience in digital marketing, strategic marketing management, social media, and brand communication. With a solid academic background and hands-on work across various marketing roles, I enjoy creating effective content and managing multi-channel communication strategies to drive brand engagement and growth. Throughout my career, I have been dedicated to leveraging data analysis and CRM systems to optimize marketing efforts and lead management. I am adaptable, proactive, and thrive in team environments where communication and creativity come together to deliver impactful marketing solutions.

Available to hire

I am Marco Santana, a passionate marketing professional with extensive experience in digital marketing, strategic marketing management, social media, and brand communication. With a solid academic background and hands-on work across various marketing roles, I enjoy creating effective content and managing multi-channel communication strategies to drive brand engagement and growth.

Throughout my career, I have been dedicated to leveraging data analysis and CRM systems to optimize marketing efforts and lead management. I am adaptable, proactive, and thrive in team environments where communication and creativity come together to deliver impactful marketing solutions.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate

Language

Portuguese
Fluent
English
Advanced

Work Experience

Gestor de Marketing (Estágio Curricular e Profissional de Licenciatura) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - August 22, 2025
Created digital content, assisted the management of social media, supported brand communication, and managed communication channels.
Gestor de Marketing (Contrato) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - Present
Responsible for strategic marketing management, content marketing, social media management, data analysis and KPIs, brand events and activations, and CRM & lead management.
Gestor de Redes Sociais (Contrato) at Restaurante do Grupo Mezzero
August 1, 2025 - August 22, 2025
Managed strategic marketing, content marketing, social media management, data analysis and KPIs, brand events and activations, and CRM & lead management.
Gestor de Marketing (Estágio Curricular e Profissional de Licenciatura) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - August 22, 2025
Criação de conteúdo digital e auxílio na gestão das redes sociais e comunicação da marca. Responsável pela gestão dos canais de comunicação.
Gestor de Marketing (Contrato) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - Present
Gestão estratégica de marketing, marketing de conteúdo, gestão de redes sociais, análise de dados e KPIs, organização de eventos e ativações de marca, assim como gestão de CRM e leads.
Gestor de Redes Sociais (Contrato) at Restaurante do Grupo Mezzero
August 1, 2025 - August 22, 2025
Gestão estratégica de marketing, marketing de conteúdo, gestão de redes sociais, análise de dados e KPIs, eventos e ativações de marca e gestão de CRM e leads.
Marketing Manager (Academic and Professional Internship) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - August 26, 2025
Created digital content, assisted in social media management, supported brand communication, and managed communication channels during internship. Contributed to the growth of the brand's online presence and was involved in content creation and communication support activities.
Marketing Manager (Contract) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - Present
Responsible for strategic marketing management, content marketing, social media management, data analysis and KPI tracking, organizing events and brand activations, and managing CRM and lead management. Focused on driving marketing strategies and improving brand engagement.
Social Media Manager (Contract) at Mezzero Group Restaurants
August 1, 2025 - August 26, 2025
Managed strategic marketing, content marketing, social media channels, data analysis and KPIs, events, brand activations, CRM, and lead management for a restaurant group during a contract period. Supported brand visibility and engagement across digital platforms.
Marketing Manager (Academic and Professional Internship) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - August 26, 2025
Created digital content, assisted in social media management, supported brand communication, and managed communication channels to strengthen the company's marketing presence.
Marketing Manager (Contract) at AdC Advogados & Loja da Contabilidade
January 1, 2023 - Present
Led strategic marketing management including content marketing, social media management, data analysis with KPIs, events and brand activations, and CRM and lead management activities to enhance marketing performance.
Social Media Manager (Contract) at Mezzero Group Restaurants
August 1, 2025 - August 26, 2025
Managed strategic marketing, content marketing, social media, data analysis and KPIs, events, brand activations, and CRM and lead management for the restaurant group during the contract period.

Education

Licenciatura em Gestão de Marketing at Universidade da Maia - UMAIA / ISMAI
January 1, 2018 - January 1, 2021
Mestrado em Marketing Digital at Instituto Superior de Contabilidade e Administração do Porto - ISCAP
January 1, 2022 - January 1, 2024
Licenciatura em Gestão de Marketing at Universidade da Maia - UMAIA / ISMAI
January 1, 2018 - January 1, 2021
Mestrado em Marketing Digital at Instituto Superior de Contabilidade e Administração do Porto - ISCAP
January 1, 2022 - January 1, 2024
Bachelor’s Degree in Marketing Management at Universidade da Maia - UMAIA / ISMAI
January 1, 2018 - January 1, 2021
Master’s Degree in Digital Marketing at Instituto Superior de Contabilidade e Administração do Porto - ISCAP
January 1, 2022 - January 1, 2024
Bachelor's Degree in Marketing Management at Universidade da Maia - UMAIA / ISMAI
January 1, 2018 - January 1, 2021
Master's Degree in Digital Marketing at Instituto Superior de Contabilidade e Administração do Porto - ISCAP
January 1, 2022 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Retail, Media & Entertainment, Software & Internet, Travel & Hospitality