I am a creative and results-driven Social Media Manager with experience building and managing digital presence across Instagram, TikTok, Facebook, LinkedIn, and X. I specialize in content creation, digital storytelling, campaign management, and community engagement, focusing on driving brand awareness and audience growth. I am proficient in social media analytics, platform-specific strategies, and using remote collaboration tools. I am passionate about sports and lifestyle content and enjoy leveraging digital platforms to connect communities and boost visibility. My background in psychology and counseling enriches my approach to engaging audiences thoughtfully and empathetically.

Mbulo Caroline Aoko

I am a creative and results-driven Social Media Manager with experience building and managing digital presence across Instagram, TikTok, Facebook, LinkedIn, and X. I specialize in content creation, digital storytelling, campaign management, and community engagement, focusing on driving brand awareness and audience growth. I am proficient in social media analytics, platform-specific strategies, and using remote collaboration tools. I am passionate about sports and lifestyle content and enjoy leveraging digital platforms to connect communities and boost visibility. My background in psychology and counseling enriches my approach to engaging audiences thoughtfully and empathetically.

Available to hire

I am a creative and results-driven Social Media Manager with experience building and managing digital presence across Instagram, TikTok, Facebook, LinkedIn, and X. I specialize in content creation, digital storytelling, campaign management, and community engagement, focusing on driving brand awareness and audience growth. I am proficient in social media analytics, platform-specific strategies, and using remote collaboration tools.

I am passionate about sports and lifestyle content and enjoy leveraging digital platforms to connect communities and boost visibility. My background in psychology and counseling enriches my approach to engaging audiences thoughtfully and empathetically.

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Work Experience

Online Marketing Assistant at Addi shoe store
May 31, 2025 - August 22, 2025
Managed TikTok and social media accounts, increasing follower engagement by 30%. Created and posted daily content, boosting online sales by 20%. Handled customer inquiries and order processing to improve satisfaction. Analyzed social media performance to increase brand visibility.
Adherence Counselor (Volunteer) at Kendu Adventist Hospital
July 31, 2024 - August 22, 2025
Scheduled patient appointments and follow-ups to enhance treatment adherence. Supported creation of patient education content shared via WhatsApp and posters. Helped coordinate outreach events, increasing awareness and clinic attendance.

Education

Bachelor of Arts in Psychology at University of Nairobi
January 1, 2020 - December 31, 2024
Kenya Certificate of Secondary Education at St. Alberts Girl’s High school- Ulanda
January 1, 2015 - November 30, 2018

Qualifications

Certificate in Digital Marketing (AI-Enhanced)
May 1, 2025 - August 31, 2025
Certificate in Counseling
October 1, 2023 - October 31, 2024

Industry Experience

Healthcare, Retail, Non-Profit Organization, Education, Media & Entertainment