I am Peter Liljegren Appelquist, a communications and marketing professional with extensive experience working in sports organizations and digital media. I have developed and executed communication strategies, managed media relations, and created engaging content across various digital platforms to support brand and marketing goals. My background combines project management with creative content production, allowing me to effectively promote and elevate sports clubs and businesses. Throughout my career, I have held leadership roles and collaborated closely with teams across football and ice hockey clubs, contributing to their media presence and member communications. I am proficient in a variety of Adobe tools and digital marketing platforms, enabling me to produce high-quality visual and written content. I am passionate about storytelling and communication that builds community and brand value.

Peter Liljegren Appelquist

I am Peter Liljegren Appelquist, a communications and marketing professional with extensive experience working in sports organizations and digital media. I have developed and executed communication strategies, managed media relations, and created engaging content across various digital platforms to support brand and marketing goals. My background combines project management with creative content production, allowing me to effectively promote and elevate sports clubs and businesses. Throughout my career, I have held leadership roles and collaborated closely with teams across football and ice hockey clubs, contributing to their media presence and member communications. I am proficient in a variety of Adobe tools and digital marketing platforms, enabling me to produce high-quality visual and written content. I am passionate about storytelling and communication that builds community and brand value.

Available to hire

I am Peter Liljegren Appelquist, a communications and marketing professional with extensive experience working in sports organizations and digital media. I have developed and executed communication strategies, managed media relations, and created engaging content across various digital platforms to support brand and marketing goals. My background combines project management with creative content production, allowing me to effectively promote and elevate sports clubs and businesses.

Throughout my career, I have held leadership roles and collaborated closely with teams across football and ice hockey clubs, contributing to their media presence and member communications. I am proficient in a variety of Adobe tools and digital marketing platforms, enabling me to produce high-quality visual and written content. I am passionate about storytelling and communication that builds community and brand value.

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Work Experience

Head of Communications and Marketing at IF Brommapojkarna
May 31, 2025 - August 22, 2025
Returned to the club with clearer responsibility for the entire communication strategy including media relations, social media, and strategic marketing and brand development.
Acting Head of Communications at Brynäs IF
June 1, 2022 - August 22, 2025
Held overall responsibility for the club’s communications and led the communications department. Managed media relations, scheduling, strategic communication, and the club’s annual and member meetings and communications.
Communications Officer at Brynäs IF
January 31, 2022 - August 22, 2025
Seasonal contract during the 2021/22 hockey season. Responsible for content production across all channels, working closely with the women’s and men’s teams, and managing media contacts.
Digital Business Developer / Communications Officer at Tromb AB
May 31, 2021 - August 22, 2025
Produced content for company channels and client projects. Handled scheduling, minor project management, and content orders.
Communications Manager at IF Brommapojkarna
January 1, 2020 - August 22, 2025
Responsible for all internal and external communication and channel development. Created and developed content for social media, live football broadcasts, press materials, and served as the club’s press contact.
Communications Intern at Swedish Professional Football Leagues (SEF)
December 31, 2016 - August 22, 2025
Interned under the Head of Communications. Produced written and visual content for SEF’s digital channels.
PR and Event Coordinator at Piteå IF
January 1, 2017 - August 22, 2025
Volunteered alongside studies. Focused on digital marketing for senior teams, launched social media channels, and managed match livestreams.
Chairperson at Pite FM Student Radio
January 1, 2016 - August 22, 2025
Led the student-run radio station, improved marketing and local visibility, initiated and led a podcast training course, and compiled a podcast publishing handbook.
Content Creator at Ettanfotboll
December 31, 2015 - August 22, 2025
Contracted for one year to produce ongoing digital content for the Swedish third tier men’s leagues (Ettan Norra and Södra).
Web Manager at IF Brommapojkarna
January 1, 2014 - August 22, 2025
Initially hired part-time to write and update website content, role expanded to include development of social media presence and video production for all channels.

Education

Bachelor's Degree in Media and Communication Science – Radio Production in New Media at Luleå University of Technology, Piteå
January 1, 2014 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services