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I am Alistair Harry Luke, a seasoned Creative Director and Graphic Designer with extensive experience in brand design, creative direction, and campaign work. I thrive on collaborating closely with marketing and business development teams to deliver compelling visual identities and promotional materials that resonate with audiences. With fluency in both English and Afrikaans, I bring a versatile communication style and a strong leadership approach to every project. Over the years, I have led and mentored creative teams across various industries including education, technology, and entertainment. I am skilled in managing the entire creative process from concept to production, ensuring timely delivery of high-quality work. Passionate about innovation, I keep up with design and industry trends to inspire fresh ideas and future-forward campaigns that drive brand success.…I am Alistair Harry Luke, a seasoned Creative Director and Graphic Designer with extensive experience in brand design, creative direction, and campaign work. I thrive on collaborating closely with marketing and business development teams to deliver compelling visual identities and promotional materials that resonate with audiences. With fluency in both English and Afrikaans, I bring a versatile communication style and a strong leadership approach to every project. Over the years, I have led and mentored creative teams across various industries including education, technology, and entertainment. I am skilled in managing the entire creative process from concept to production, ensuring timely delivery of high-quality work. Passionate about innovation, I keep up with design and industry trends to inspire fresh ideas and future-forward campaigns that drive brand success.

Alistair Harry Luke

Creative Director, Graphic Designer, Art Director, +2

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I am Alistair Harry Luke, a seasoned Creative Director and Graphic Designer with extensive experience in brand design, creative direction, and campaign work. I thrive on collaborating closely with marketing and business development teams to deliver compelling visual identities and promotional materials that resonate with audiences. With fluency in both English and Afrikaans, I bring a versatile communication style and a strong leadership approach to every project. Over the years, I have led and mentored creative teams across various industries including education, technology, and entertainment. I am skilled in managing the entire creative process from concept to production, ensuring timely delivery of high-quality work. Passionate about innovation, I keep up with design and industry trends to inspire fresh ideas and future-forward campaigns that drive brand success.…I am Alistair Harry Luke, a seasoned Creative Director and Graphic Designer with extensive experience in brand design, creative direction, and campaign work. I thrive on collaborating closely with marketing and business development teams to deliver compelling visual identities and promotional materials that resonate with audiences. With fluency in both English and Afrikaans, I bring a versatile communication style and a strong leadership approach to every project. Over the years, I have led and mentored creative teams across various industries including education, technology, and entertainment. I am skilled in managing the entire creative process from concept to production, ensuring timely delivery of high-quality work. Passionate about innovation, I keep up with design and industry trends to inspire fresh ideas and future-forward campaigns that drive brand success.

Available to hire

I am Alistair Harry Luke, a seasoned Creative Director and Graphic Designer with extensive experience in brand design, creative direction, and campaign work. I thrive on collaborating closely with marketing and business development teams to deliver compelling visual identities and promotional materials that resonate with audiences. With fluency in both English and Afrikaans, I bring a versatile communication style and a strong leadership approach to every project.

Over the years, I have led and mentored creative teams across various industries including education, technology, and entertainment. I am skilled in managing the entire creative process from concept to production, ensuring timely delivery of high-quality work. Passionate about innovation, I keep up with design and industry trends to inspire fresh ideas and future-forward campaigns that drive brand success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Afrikaans

Fluent

Work Experience

Creative Director at The Sun Exchange

April 1, 2021 - Present

Responsible for creating traditional and digital campaign work, contributing to UX and development teams, and managing daily design tasks. Developed and implemented updated brand guidelines, liaised with sales, marketing, and business development heads, and managed all client presentation decks. Oversaw and approved creative work, led team brainstorms, and directed creative projects including short promo videos and animated explainers. Conducted trend research focusing on technology and clean energy.

Freelance Creative Director at Superunion

July 1, 2023 - August 22, 2025

Engaged in ideation, research, and writing for pitch presentations, brand design and creative direction. Delivered client presentations, collaborated with creative and strategy teams, and executed illustration and lettering tasks.

Consulting Creative Director at Digital First

January 1, 2024 - August 22, 2025

Led and mentored the creative team on projects. Created traditional and digital branding and campaign work while liaising directly with marketing. Oversaw all creative work, managed brainstorms, ideated campaigns, and wrote pitch presentations and content. Engaged in creative research.

Creative Director at Amicorp

March 1, 2025 - Present

Directed a team of designers and developers on multiple projects involving branding and campaigns. Acted as brand custodian for all in-house brands, oversaw all creative outputs, managed brainstorms, ideated and wrote campaign materials, led client meetings, and engaged in creative research and development.

Creative Director at Digital First

February 1, 2025 - August 22, 2025

Led and mentored the creative team, managing projects from conception through delivery. Responsible for traditional and digital branding and campaign work. Maintained direct liaison with marketing teams, managed creative review and approval processes, ran brainstorms, and ideated for campaigns and pitches. Conducted research, planned quarterly goals, participated in management and client meetings, and handled staff recruitment.

Freelance Creative Director at UCT Graduate School of Business

February 1, 2021 - August 22, 2025

Created sophisticated campaigns and high-level design work for UCT GSB. Developed and implemented brand guideline updates, liaised with marketing heads, managed internal campaigns across brands, signed off on all creative work, led team brainstorms, and directed art production for short promo videos. Oversaw production on printing and fabrication.

Creative Director at Tencent

September 1, 2020 - August 22, 2025

Managed internal campaigns for JOOX and associated social platforms. Produced copy for social media promotions, directed short promo videos on paid media and DStv, and mentored a creative team of five including designers and video editors. Led ideation for promotions and feature development within JOOX apps, headed internal projects, and managed production on printing and fabrication. Conducted trend research in music and culture.

Head of Design at Tencent

March 1, 2020 - August 22, 2025

Developed brand and daily design work for JOOX, liaised with marketing leadership, supervised all creative output, ran team brainstorms, wrote promotional copy, and directed short promo videos for multiple media outlets. Managed and mentored a creative team of five, coordinated production on print and fabrication, and stayed abreast of trends in music and culture.

Freelance Senior Art Director at 99c

March 1, 2021 - August 22, 2025

Created instore and digital campaign work for Ackermans account, participated in daily design meetings, provided creative direction for seasonal kids campaign, liaised directly with traffic and creative leadership, directed short promo videos, and briefed digital prepress teams on retouching.

Art Director / Designer at Dialogue9 Advertising

September 1, 2006 - August 22, 2025

Worked on below-the-line campaigns including art direction, design, and illustration. Directed photoshoots selecting photographers, stylists, models, and locations. Collaborated directly with the Creative Director on campaigns for brands such as Carducci, Viyella, and Brandhouse. Created identities, ads, brochures, direct mail, annual reports, and retail artwork. Managed workflow and deadlines independently.

In-house Graphic Designer at E-bites

February 1, 2004 - August 22, 2025

Designed printed menus and promotional materials working in-house. Collaborated with owner and sales team on design, DTP, and production tasks. Managed independent workflow and deadlines.

Art Director / Designer at PrimaArc (formerly Primaplus)

September 1, 2008 - August 22, 2025

Handled below-the-line campaign creative work including art direction, design, and illustration. Worked directly with the Creative Director on projects for brands such as Direct Axis, Shoe City, Red Cross Children’s Hospital, Pfizer, and Ackermans. Produced identities, ads, brochures, direct mail, annual reports, and retail artwork. Managed workflow and deadlines independently.

Creative Director / Owner at Blacksheep Design Studio

June 1, 2019 - August 22, 2025

Led design and campaign creation for a diverse range of clients including Primi, Sharkspotters, Green Building Council, UCT Graduate School of Business, and The Foschini Group. Acted as brand custodian for key clients and managed client relations directly. Oversaw and approved all creative work, managed deadlines and delegated workflow, ran brainstorm sessions, wrote promotional copy, directed short promo videos, and mentored a creative team of four comprising graphic designers, web developer, and copywriter. Managed production on printing and fabrication and conducted trend research for clients.