I am a Growth & Marketing Analyst with 3 years of experience specializing in Optimization, Data Analytics, and Content Performance. I've led 75 projects that resulted in a 20% increase in conversion rates and supported 200 projects improving site performance by 30%. I thrive on leveraging data-driven strategies and AI automation to optimize marketing workflows and boost brand visibility. My experience spans social media management, influencer marketing, marketing technology, and conversion rate optimization across multiple markets including the UK and Germany. I enjoy building streamlined, AI-powered systems that enhance engagement and deliver measurable business results.

Snezhanna Mineeva

I am a Growth & Marketing Analyst with 3 years of experience specializing in Optimization, Data Analytics, and Content Performance. I've led 75 projects that resulted in a 20% increase in conversion rates and supported 200 projects improving site performance by 30%. I thrive on leveraging data-driven strategies and AI automation to optimize marketing workflows and boost brand visibility. My experience spans social media management, influencer marketing, marketing technology, and conversion rate optimization across multiple markets including the UK and Germany. I enjoy building streamlined, AI-powered systems that enhance engagement and deliver measurable business results.

Available to hire

I am a Growth & Marketing Analyst with 3 years of experience specializing in Optimization, Data Analytics, and Content Performance. I’ve led 75 projects that resulted in a 20% increase in conversion rates and supported 200 projects improving site performance by 30%. I thrive on leveraging data-driven strategies and AI automation to optimize marketing workflows and boost brand visibility.

My experience spans social media management, influencer marketing, marketing technology, and conversion rate optimization across multiple markets including the UK and Germany. I enjoy building streamlined, AI-powered systems that enhance engagement and deliver measurable business results.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Fluent
Russian
Fluent

Work Experience

Social Media Manager & Influencer Marketing at Momcozy (E-commerce)
June 1, 2025 - Present
Increased post reach by 500% through strategy optimization and doubled organic followers engagement tactics. Led influencer campaigns from sourcing to negotiation, boosting brand visibility and reach. Managed Meta Ads driving audience growth, engagement, and ROI. Expanded presence in the German market with targeted, localized campaigns.
Social Media Manager at Cultcha.io (HR Software)
July 1, 2025 - Present
Automated content workflows using AI tools, reducing manual posting efforts by 60%. Streamlined LinkedIn content scheduling through automated posting systems, ensuring consistent brand presence. Leveraged AI for content generation, enhancing engagement quality while cutting production time. Integrated cross-platform workflows for campaign planning and execution. Optimized LinkedIn marketing operations by combining AI insights with data-driven decision-making.
Marketing Technology & CRO Specialist at McMakler (Digital Real Estate Platform)
June 1, 2024 - Present
Led 25 conversion rate optimizations achieving a 20% increase. Analyzed full-funnel performance with GA4, GTM, and Salesforce to inform data-driven CRO strategies and delivered UX/UI recommendations. Built dashboards and reports accelerating decision-making and enabling 50% faster iteration cycles. Leveraged SQL and Python for data extraction, segmentation, and behavioral insights to guide experimentation.
Marketing Analyst & CRO Consultant at Peaks and Pies (Digital Agency)
February 1, 2022 - Present
Delivered 50 months boosting site performance by 30% using GA4, GTM, and advanced event tracking. Built CRO dashboards in Power BI & Looker Studio to drive data-backed decisions. Led cross-functional teams to deliver, QA, and implement testing initiatives. Automated testing workflows reducing delivery time and minimizing errors.
Intern in Investor Relations at Zalando (E-Commerce, MDAX)
October 1, 2021 - Present
Conducted market research, financial reporting, ESG & market reports. Communicated investor relations and website redesign. Interned in financial and real estate audit.
Intern in Financial & Real Estate Audit at PwC
October 1, 2019 - Present
Administered financial reporting, preliminary audit, compliance.

Education

Bachelor Digital Business & Entrepreneurship at HTW Berlin
October 1, 2017 - August 22, 2025
Exchange Semester: Go-To-Market Strategy, Website Analysis, Finance Psychology at University of Southern Denmark
January 1, 2017 - June 30, 2017

Qualifications

Bootcamp in Data Analytics, ML and Coding
January 1, 2021 - August 22, 2025
Bootcamp in UX/UI Design
April 1, 2025 - August 22, 2025
Advanced Course in UX Heuristics, Usability Testing, User Research, Figma
January 1, 2023 - August 22, 2025

Industry Experience

Software & Internet, Real Estate & Construction, Financial Services, Professional Services