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I am a hybrid, multidisciplinary professional with experience in team leadership, performance campaigns, branding, UX/UI, and digital innovation. I combine strategic thinking, hands-on execution, and creative vision to lead impactful marketing, product development, and AI automation projects that drive revenue growth and operational efficiency. I bring a strong background in both creative and technical skills, managing cross-functional teams and delivering growth-driven results. My work spans visual merchandising, digital marketing, mobile app development, and AI integration, always emphasizing innovation and collaboration. I thrive on contributing to agile teams and meaningful projects, continuously building my expertise in AI for design and digital transformation strategies.…I am a hybrid, multidisciplinary professional with experience in team leadership, performance campaigns, branding, UX/UI, and digital innovation. I combine strategic thinking, hands-on execution, and creative vision to lead impactful marketing, product development, and AI automation projects that drive revenue growth and operational efficiency. I bring a strong background in both creative and technical skills, managing cross-functional teams and delivering growth-driven results. My work spans visual merchandising, digital marketing, mobile app development, and AI integration, always emphasizing innovation and collaboration. I thrive on contributing to agile teams and meaningful projects, continuously building my expertise in AI for design and digital transformation strategies.

Maria Madeira

Digital Marketer, Creative Director, Product Designer, +4

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I am a hybrid, multidisciplinary professional with experience in team leadership, performance campaigns, branding, UX/UI, and digital innovation. I combine strategic thinking, hands-on execution, and creative vision to lead impactful marketing, product development, and AI automation projects that drive revenue growth and operational efficiency. I bring a strong background in both creative and technical skills, managing cross-functional teams and delivering growth-driven results. My work spans visual merchandising, digital marketing, mobile app development, and AI integration, always emphasizing innovation and collaboration. I thrive on contributing to agile teams and meaningful projects, continuously building my expertise in AI for design and digital transformation strategies.…I am a hybrid, multidisciplinary professional with experience in team leadership, performance campaigns, branding, UX/UI, and digital innovation. I combine strategic thinking, hands-on execution, and creative vision to lead impactful marketing, product development, and AI automation projects that drive revenue growth and operational efficiency. I bring a strong background in both creative and technical skills, managing cross-functional teams and delivering growth-driven results. My work spans visual merchandising, digital marketing, mobile app development, and AI integration, always emphasizing innovation and collaboration. I thrive on contributing to agile teams and meaningful projects, continuously building my expertise in AI for design and digital transformation strategies.

Available to hire

I am a hybrid, multidisciplinary professional with experience in team leadership, performance campaigns, branding, UX/UI, and digital innovation. I combine strategic thinking, hands-on execution, and creative vision to lead impactful marketing, product development, and AI automation projects that drive revenue growth and operational efficiency. I bring a strong background in both creative and technical skills, managing cross-functional teams and delivering growth-driven results.

My work spans visual merchandising, digital marketing, mobile app development, and AI integration, always emphasizing innovation and collaboration. I thrive on contributing to agile teams and meaningful projects, continuously building my expertise in AI for design and digital transformation strategies.

Skills

Experience Level

Expert

Expert

Expert

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Expert

Work Experience

Head of Design & Marketing Innovation at The Black Farmer - United Kingdom

April 1, 2025 - Present

Led a cross-functional team of 6 specialists including designers, developers, content creators, and customer support. Spearheaded mobile app development, successfully launching iOS/Android app for click-and-collect service. Pioneered company-wide AI implementation, developing automated workflows and training staff. Achieved significant revenue growth and managed strategic campaigns generating major revenue attribution.

Head of Design & Creative at Benetton - Portugal

March 1, 2025 - August 22, 2025

Led product development and innovation, revenue growth, marketing leadership, and team development. Developed strong understanding of diverse audiences and content preferences. Mastered storytelling across multiple platforms including television, radio, print, and digital media. Created and executed engaging digital content strategies.

Head of Design & Digital Marketing Innovation at The Black Farmer - United Kingdom

June 1, 2023 - Present

Led a cross-functional team of 6 specialists across design, development, content creation, and customer support. Spearheaded mobile app development and successful launch of iOS/Android click-and-collect app. Pioneered company-wide AI implementation, automating workflows and training staff. Achieved 61% growth in email-attributed revenue contributing over 40% to total business revenue, managed strategic campaigns generating 72.59% of total attributed revenue, and generated £55K+ revenue in first half of 2025.

Area Visual Merchandiser at Benetton - Portugal

May 1, 2021 - August 22, 2025

Created visual merchandising strategies across 12+ locations aligned with brand identity. Utilised KPI analysis to optimize product placement and customer experience. Trained 25+ staff members in brand storytelling and visual standards. Collaborated with regional teams on seasonal campaigns and brand activations.

Head of Design & Creative at Benetton - Portugal

May 1, 2021 - August 22, 2025

Created and implemented visual merchandising strategies across 12+ locations aligned with brand identity, optimizing product placement and customer experience through KPI analysis. Trained over 25 staff members in brand storytelling and visual standards, and collaborated on regional campaigns and brand activations.