I am a dynamic and creative professional with rich experience in content creation, event planning, and strategic marketing. Currently pursuing a BSc in Economics and Management for Arts, Culture and Communication at Bocconi University, I have actively contributed to various creative and marketing roles across Italy and Spain. My background combines a strong cultural understanding with hands-on experience in social media marketing, fashion show production, and strategic planning within top-tier organizations. I am passionate about storytelling and brand communication, having supported projects from immersive virtual showrooms to global beauty brands. Fluent in Italian and English, with strong skills in Korean and Spanish, I thrive in multicultural environments and am eager to start my Master in Strategic Marketing & Communication soon, building on my thesis about the perception of Made in Italy products in South Korea.

Virginia Bergonzi

I am a dynamic and creative professional with rich experience in content creation, event planning, and strategic marketing. Currently pursuing a BSc in Economics and Management for Arts, Culture and Communication at Bocconi University, I have actively contributed to various creative and marketing roles across Italy and Spain. My background combines a strong cultural understanding with hands-on experience in social media marketing, fashion show production, and strategic planning within top-tier organizations. I am passionate about storytelling and brand communication, having supported projects from immersive virtual showrooms to global beauty brands. Fluent in Italian and English, with strong skills in Korean and Spanish, I thrive in multicultural environments and am eager to start my Master in Strategic Marketing & Communication soon, building on my thesis about the perception of Made in Italy products in South Korea.

Available to hire

I am a dynamic and creative professional with rich experience in content creation, event planning, and strategic marketing. Currently pursuing a BSc in Economics and Management for Arts, Culture and Communication at Bocconi University, I have actively contributed to various creative and marketing roles across Italy and Spain. My background combines a strong cultural understanding with hands-on experience in social media marketing, fashion show production, and strategic planning within top-tier organizations.

I am passionate about storytelling and brand communication, having supported projects from immersive virtual showrooms to global beauty brands. Fluent in Italian and English, with strong skills in Korean and Spanish, I thrive in multicultural environments and am eager to start my Master in Strategic Marketing & Communication soon, building on my thesis about the perception of Made in Italy products in South Korea.

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Language

Italian
Fluent
English
Fluent
Korean
Advanced
Spanish; Castilian
Intermediate

Work Experience

Active Member at Bocconi TV (Bocconi University Media Center)
June 30, 2024 - August 22, 2025
Member of the Events and Sports division, involved in event planning and content creation for the official Instagram page of the association.
Intern - Creative Agency at People, Ideas & Culture, New York City, NY, USA
July 31, 2018 - August 22, 2025
Worked on strategic thinking, storytelling, and design for brand communication. Assisted staff in creating and planning content for a client’s Instagram page.
In-company Training Intern at The Estée Lauder Companies Inc., Milan, Italy
November 30, 2024 - August 22, 2025
Assisted brainstorming and planning winning strategies for the Jo Malone London brand, focusing on elevating the brand's in-store experience during holiday periods.
Social Media Marketing Intern at ARXY Virtual Showroom, Milan, Italy
March 31, 2025 - August 22, 2025
Created content for social media channels and managed investor relations. Regularly used tools such as Excel, Canva, Midjourney, and Buffer.
PR & Fashion Show Production Intern at Poly Global Advisory, Milan, Italy
March 31, 2025 - August 22, 2025
Assisted in the production of numerous runway shows for Milan’s February Fashion Week, including location visits, organizing castings, fittings, and lookbook shootings.
Strategic Planning Intern at Wavemaker - WPP Media, Milan, Italy
August 31, 2025 - August 22, 2025
Worked with clients like Sky and L'Oréal to strategically plan campaigns, identify relevant target markets, and present actionable recommendations to drive results.

Education

Bachelor of Science in Economics and Management for Arts, Culture and Communication at Bocconi University, Milan, Italy
September 1, 2021 - September 1, 2024
Business School Studies at IE Business School, Madrid, Spain
September 1, 2025 - July 1, 2026

Qualifications

ECDL Certification
January 11, 2030 - August 22, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Consumer Goods