Available to hire
I am a passionate professional with over 20 years of experience in Marketing & Communications, specializing in Digital areas such as eCommerce, SEM, Paid Media, UX & UI, and Content. I have a strong background in Customer Relations and Finance, having worked for large multinational B2B and B2C companies. I am fluent in English, Spanish, and Portuguese, and enjoy leading and managing international projects, campaigns, and multicultural teams with a track record of great achievements.
Throughout my career, I have successfully defined strategies and operational frameworks for Digital Marketing functions, implemented planning rhythms across multiple regions, and deployed Agile methodologies for process improvement. I am committed to delivering high-impact marketing solutions and fostering cross-functional collaboration to drive outstanding business results.
Experience Level
Language
English
Advanced
Spanish; Castilian
Advanced
Portuguese
Advanced
Work Experience
GLOBAL MEDIA DELIVERY LEAD at Accenture
November 1, 2020 - PresentResponsible for the mobilization and implementation of Accenture’s Digital Media in-house team and operations. Managed planning and activation for Brand and Recruitment campaigns through Paid Media channels including SEM/Search, Programmatic Display, and Social Media. Led cross-functional and multicultural teams for delivery across more than 30 countries. Oversaw project management activities such as troubleshooting, process mapping and improvements, and supervision/support of global operations.
SR DIGITAL MARKETING SPECIALIST at Lenovo EMEA
November 1, 2020 - August 22, 2025Led implementation of new projects to boost conversion funnels on brand and partner websites. Managed content syndication programs with a network of over 300 partners averaging 2.5 million product views monthly. Responsible for overall user experience across digital marketing channels. Supervised brand, campaigns, and event promotions on Lenovo.com.
DIGITAL MARKETING PLANNING MANAGER at RS Components
October 1, 2018 - August 22, 2025Defined strategy, governance, and operational framework for the Digital Marketing function. Developed and managed the planning rhythm for digital marketing operations across EMEA and APAC. Created a new process for additional activities within the overall digital marketing plan, enabling challenge identification and Agile methodology implementation.
GROUP ECOMMERCE CAMPAIGN MANAGER at RS Components
October 1, 2015 - August 22, 2025Managed integration of planning and campaigns across Online Acquisition functions including PPC, SEO, and Social Media. Project managed Supplier Funding Campaign and NPI online promotions, leading cross-functional digital teams and external agencies. Increased brand awareness and engagement on social channels. Acted as the key central point for cross-functional digital projects, supporting and creating holistic integrated digital acquisition plans to ensure coordination and timely delivery within budget.
GROUP ECOMMERCE MARKETING EXECUTIVE at RS Components
January 1, 2015 - August 22, 2025Led the 'Arduino' project campaign launch, coordinating cross-functional in-house teams and external agencies. Achieved 600% ROI in sales, 40% uplift in supplier range, first page rank on Google, and won Best Multichannel Marketing at The Digitals Awards 2013 in London. Managed execution of global eCommerce campaigns and marketing communications (UX/UI) across EMEA and APAC via strong cross-functional relationships.
MARKETING SPECIALIST SPAIN & PORTUGAL at Marquise Group
April 1, 2012 - August 22, 2025Led digital marketing growth activities for Portugal including PPC, SEO, and Social Media, contributing to double-digit growth in 2010/2011. Executed European marketing campaigns (online and offline) for Spain and Portugal and improved localization process for online campaigns, driving continuous revenue growth. Managed website updates and content.
RESPONSIBLE OF MARKETING at Marquise Group
January 1, 2009 - August 22, 2025Implemented and managed the new Marketing department, leading internal teams and external advertising agencies. Directed corporate marketing and branding efforts, raising the group’s brand awareness from 4th to 2nd in Fortaleza. Managed promotional campaigns, new product launches, and events, which earned the award for Best Real Estate Developer in 2008.
CRM/FINANCIAL ANALYST at Marquise Group
July 1, 2007 - August 22, 2025Managed accounts receivables totaling R$ 2.4 million and maintained due debts below 2%. Maintained relations with financial institutions and controlled bank accounts. Responsible for Oracle ERP (AR) implementation and customer relationship management.
Global Media Delivery Lead at Accenture
November 1, 2020 - PresentLed the mobilization and implementation of Accenture's Digital Media in-house team and operations. Managed planning and activation for brand and recruitment campaigns through paid media channels including SEM/Search, Programmatic Display, and Social Media. Directed cross-functional and multicultural teams delivering campaigns across more than 30 countries. Handled project management tasks including troubleshooting, process mapping, process improvements, and oversight of global operations.
Digital Marketing Specialist EMEA SR at Lenovo
November 1, 2020 - August 22, 2025Implemented new projects aimed at boosting the conversion funnel on both brand and partner websites. Managed a content syndication program with a partner network of over 300 and an average of 2.5 million product views per month. Oversaw overall user experience for digital marketing channels and supervised brand, campaign, and events promotion on Lenovo.com.
Digital Marketing Planning Manager at RS Components
October 1, 2018 - August 22, 2025Defined the strategy, governance, and operational framework for the Digital Marketing function. Developed, implemented, and managed the planning rhythm for digital marketing operations across EMEA and APAC regions. Created new processes for additional activities in the digital marketing plan, enabling identification of challenges and implementation of Agile methodologies.
Group eCommerce Campaign Manager at RS Components
January 1, 2015 - August 22, 2025Managed the integration of planning and campaigns across online acquisition functions including digital advertisement/PPC, SEO, and social media. Led projects such as Supplier Funding Campaign and NPI promotion online, coordinating cross-functional digital teams and external agencies to increase brand awareness and boost engagement on social channels. Served as key central point for cross-functional digital projects, supporting and creating holistic integrated digital acquisition plans.
Group eCommerce Marketing Executive at RS Components
January 1, 2012 - August 22, 2025Managed the 'Arduino' project campaign launch, leading both in-house and external agency teams and achieving a 600% ROI in sales, 40% supplier range uplift, first page Google ranking, and the Best Multichannel Marketing Award at The Digitals Awards 2013 in London, UK. Led global eCommerce marketing communication programs, including UX and UI improvements across EMEA and APAC markets through strong cross-functional collaboration.
Marketing Specialist Spain & Portugal at Marquise Group
April 1, 2012 - August 22, 2025Managed and developed online activities including PPC, SEO, and Social Media for Portugal, contributing to double-digit market growth in 2010/2011. Executed European marketing campaigns online and offline for Spain and Portugal, improving localizations and continuously increasing revenue. Responsible for website updates and content management.
Responsible of Marketing at Marquise Group
January 1, 2009 - August 22, 2025Implemented the new Marketing department and managed internal teams and advertising agencies. Led corporate marketing and branding plans, raising the group brand from 4th to 2nd in Top of Mind brand awareness in Fortaleza, Brazil. Directed promotional campaigns, new product launches, events, and activities, winning the 2008 Best Real Estate Developer award by Secovi/AADIC-CE.
CRM/Financial Analyst at Marquise Group
July 1, 2007 - August 22, 2025Managed accounts receivable with a R$ 2.4 million account, debt management maintaining less than 2% overdue debts, relations with financial institutions, bank account control, Oracle ERP (AR) implementation, and customer relationship management.
Education
Master in Marketing at Universidade de Fortaleza
January 1, 2007 - January 1, 2009Bachelor in Business Administration at Universidade de Fortaleza
January 1, 1999 - January 1, 2004Master in Marketing at Universidade de Fortaleza
January 1, 2007 - January 1, 2009Bachelor in Business Administration at Universidade de Fortaleza
January 1, 1999 - January 1, 2004Qualifications
Multichannel Marketing and the Customer Journey
February 1, 2015 - August 22, 2025International SEO/PPC & Digital Marketing
February 1, 2015 - August 22, 2025Marketing Management
November 1, 2007 - August 22, 2025Multichannel Marketing and the Customer Journey
February 1, 2015 - August 22, 2025International SEO/PPC & Digital Marketing
February 1, 2015 - August 22, 2025Marketing Management
November 1, 2007 - August 22, 2025Industry Experience
Professional Services, Retail, Software & Internet, Manufacturing, Financial Services, Computers & Electronics, Real Estate & Construction
Experience Level
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