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I am a marketing manager with a solid background in credit cards marketing, skilled in campaign management, new product and feature launches, and customer relations, including directing third-party partnerships. My experience spans across consumer management and communication, and I am always eager to learn new things to diversify my expertise. I aim to bring fresh perspectives to the companies I work with. Currently, I work as a Freelance Customer Experience Evaluator, visiting luxury brands and writing detailed reports on customer experiences. Previously, I have held various marketing and management roles in prominent banks such as Akbank, Odea Bank, and HSBC in Istanbul, contributing significantly to marketing strategy, product management, and customer loyalty initiatives.…I am a marketing manager with a solid background in credit cards marketing, skilled in campaign management, new product and feature launches, and customer relations, including directing third-party partnerships. My experience spans across consumer management and communication, and I am always eager to learn new things to diversify my expertise. I aim to bring fresh perspectives to the companies I work with. Currently, I work as a Freelance Customer Experience Evaluator, visiting luxury brands and writing detailed reports on customer experiences. Previously, I have held various marketing and management roles in prominent banks such as Akbank, Odea Bank, and HSBC in Istanbul, contributing significantly to marketing strategy, product management, and customer loyalty initiatives.

Esin Kantoglu

Marketing Strategist, Product Marketer, Project Manager, +1

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I am a marketing manager with a solid background in credit cards marketing, skilled in campaign management, new product and feature launches, and customer relations, including directing third-party partnerships. My experience spans across consumer management and communication, and I am always eager to learn new things to diversify my expertise. I aim to bring fresh perspectives to the companies I work with. Currently, I work as a Freelance Customer Experience Evaluator, visiting luxury brands and writing detailed reports on customer experiences. Previously, I have held various marketing and management roles in prominent banks such as Akbank, Odea Bank, and HSBC in Istanbul, contributing significantly to marketing strategy, product management, and customer loyalty initiatives.…I am a marketing manager with a solid background in credit cards marketing, skilled in campaign management, new product and feature launches, and customer relations, including directing third-party partnerships. My experience spans across consumer management and communication, and I am always eager to learn new things to diversify my expertise. I aim to bring fresh perspectives to the companies I work with. Currently, I work as a Freelance Customer Experience Evaluator, visiting luxury brands and writing detailed reports on customer experiences. Previously, I have held various marketing and management roles in prominent banks such as Akbank, Odea Bank, and HSBC in Istanbul, contributing significantly to marketing strategy, product management, and customer loyalty initiatives.

Available to hire

I am a marketing manager with a solid background in credit cards marketing, skilled in campaign management, new product and feature launches, and customer relations, including directing third-party partnerships. My experience spans across consumer management and communication, and I am always eager to learn new things to diversify my expertise. I aim to bring fresh perspectives to the companies I work with.

Currently, I work as a Freelance Customer Experience Evaluator, visiting luxury brands and writing detailed reports on customer experiences. Previously, I have held various marketing and management roles in prominent banks such as Akbank, Odea Bank, and HSBC in Istanbul, contributing significantly to marketing strategy, product management, and customer loyalty initiatives.

Skills

Experience Level

Expert

Expert

Intermediate

Beginner

Language

English

Fluent

French

Beginner

Work Experience

Freelance Customer Experience Evaluator at CXG

September 1, 2024 - Present

Perform visits to luxury brands to evaluate customer experience and write post-visit reports. This role works on an ad-hoc basis.

Consumer Cards - Marketing Manager at Akbank T.A.S., Istanbul

December 31, 2019 - August 22, 2025

Defined marketing and communication strategies for the brand, products, and campaigns. Prepared and executed yearly marketing plans. Monitored and predicted monthly card turnover, taking necessary actions to maintain or grow market share. Managed relationships with third parties and sponsorship processes. Collaborated closely with multiple departments including corporate communication, legal, purchasing, and sales.

Credit Cards Product Management - Assistant Manager at Odea Bank A.S., Istanbul

July 1, 2017 - August 22, 2025

Planned, designed, and developed monthly credit card sales and portfolio campaigns spanning above-the-line (ATL) and below-the-line (BTL). Monitored and analyzed credit card sales, retail, and cash turnovers. Provided briefs to corporate communication teams on marketing materials including emails, flyers, websites, printed materials, and advertisements.

Credit Cards Portfolio Management - Assistant Manager at HSBC Bank A.S., Istanbul

February 1, 2016 - August 22, 2025

Planned, designed, and developed customer segment-targeted offers, services, and programs to increase card usage. Ran ATL and BTL campaigns to boost international, online, and merchant sales within marketing and cashpoint budgets.

Credit Cards Portfolio Management - Supervisor at HSBC Bank A.S., Istanbul

July 31, 2013 - August 22, 2025

Implemented retention strategies to reduce card attrition rates and enhance customer loyalty. Managed CRM-based and mass ATL and BTL campaigns and evaluated outcomes. Maintained customer-oriented service levels. Prepared the Rolling Operating Plan for the Cards Management Department, tracking actual versus planned results, identifying gaps, risks, and opportunities.

Credit Cards Portfolio Management - Assistant Supervisor at HSBC Bank A.S., Istanbul

February 1, 2012 - August 22, 2025

Assisted in planning, designing, developing, and repricing card products and services. Coordinated third-party communications related to cardholder products and services. Supported development of loyalty programs and prepared yearly budget plans.

Marketing and Operation Assistant Specialist at Adler International Learning, Istanbul

September 1, 2010 - August 22, 2025

Supported marketing and operational activities.

Event Assistant at GNL Entertainment, Istanbul

June 1, 2008 - August 22, 2025

Assisted in event organization and execution.