Available to hire
I am a marketing professional with a strong background in credit cards marketing. I have hands-on experience with campaign management, new product and feature launches, and building productive relationships with third parties. I excel in consumer management and communication, and I am eager to learn and bring fresh perspectives to the company. I thrive in cross-functional teams and am motivated to diversify my experience and contribute to ambitious goals.
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Freelance Customer Experience Evaluator at CXG
September 1, 2024 - PresentPerform visits to luxury brands to evaluate customer experience and write post-visit reports. This role works on an ad-hoc basis.
Consumer Cards - Marketing Manager at Akbank T.A.S., Istanbul
December 31, 2019 - August 22, 2025Defined marketing and communication strategies for the brand, products, and campaigns. Prepared and executed yearly marketing plans. Monitored and predicted monthly card turnover, taking necessary actions to maintain or grow market share. Managed relationships with third parties and sponsorship processes. Collaborated closely with multiple departments including corporate communication, legal, purchasing, and sales.
Credit Cards Product Management - Assistant Manager at Odea Bank A.S., Istanbul
July 1, 2017 - August 22, 2025Planned, designed, and developed monthly credit card sales and portfolio campaigns spanning above-the-line (ATL) and below-the-line (BTL). Monitored and analyzed credit card sales, retail, and cash turnovers. Provided briefs to corporate communication teams on marketing materials including emails, flyers, websites, printed materials, and advertisements.
Credit Cards Portfolio Management - Assistant Manager at HSBC Bank A.S., Istanbul
February 1, 2016 - August 22, 2025Planned, designed, and developed customer segment-targeted offers, services, and programs to increase card usage. Ran ATL and BTL campaigns to boost international, online, and merchant sales within marketing and cashpoint budgets.
Credit Cards Portfolio Management - Supervisor at HSBC Bank A.S., Istanbul
July 31, 2013 - August 22, 2025Implemented retention strategies to reduce card attrition rates and enhance customer loyalty. Managed CRM-based and mass ATL and BTL campaigns and evaluated outcomes. Maintained customer-oriented service levels. Prepared the Rolling Operating Plan for the Cards Management Department, tracking actual versus planned results, identifying gaps, risks, and opportunities.
Credit Cards Portfolio Management - Assistant Supervisor at HSBC Bank A.S., Istanbul
February 1, 2012 - August 22, 2025Assisted in planning, designing, developing, and repricing card products and services. Coordinated third-party communications related to cardholder products and services. Supported development of loyalty programs and prepared yearly budget plans.
Marketing and Operation Assistant Specialist at Adler International Learning, Istanbul
September 1, 2010 - August 22, 2025Supported marketing and operational activities.
Event Assistant at GNL Entertainment, Istanbul
June 1, 2008 - August 22, 2025Assisted in event organization and execution.
Freelance Customer Experience Evaluator at Varios Customer Experience Agencies
September 1, 2024 - PresentConduct mystery visits to brands to evaluate customer experience and service quality; write post-visit reports.
Marketing Manager - Consumer Cards at Akbank T.A.S., Istanbul
July 1, 2017 - December 1, 2019Define marketing and communication strategy for brand, product and campaigns; prepare yearly marketing/communication plan and execute; monitor month-end card turnover and act to sustain/gain market share; manage relationships with 3rd parties; decide on sponsorships and collaborate with other departments.
Assistant Manager - Credit Cards Product Management at Odea Bank A.S., Istanbul
February 1, 2016 - July 1, 2017Plan, design and develop monthly credit card sales and portfolio campaigns (ATL/BTL); follow-up and analyze credit card sales and turnover; brief corporate communications team on marketing materials.
Assistant Manager - Credit Cards Portfolio Management at HSBC Bank A.S., Istanbul
August 1, 2013 - February 1, 2016Plan, design and develop card customer segment-based offers, services, and programs; run ATL/BTL campaigns to increase international, online and merchant sales within Marketing Funding and Cashpoint.
Supervisor - Credit Cards Portfolio Management at HSBC Bank A.S., Istanbul
February 1, 2012 - July 1, 2013Reduce card attrition and increase loyalty by implementing retention strategies; plan/manage CRM-based and mass ATL/BTL campaigns; maintain service levels; prepare Rolling Operating Plan and monitor actuals vs. ROP.
Assistant Supervisor - Credit Cards Portfolio Management at HSBC Bank A.S., Istanbul
September 1, 2010 - February 1, 2012Assist in planning, design, development and re-pricing of card products and services; coordinate 3rd party communications; assist loyalty program development; prepare yearly budget.
Marketing and Operation Assistant Specialist at Adler International Learning., Istanbul
February 1, 2010 - September 1, 2010Marketing and operations support; event coordination.
Event Assistant at GNL Entertainment, Istanbul
October 1, 2006 - June 1, 2008Event support and coordination.
Education
Business Administration at Koç University, Istanbul
January 1, 2005 - January 1, 2009Summer School on Management at London School of Economics, London
July 1, 2008 - August 15, 2008High School Diploma at Izmir American Collegiate Institute, Izmir
January 1, 2001 - January 1, 2005Bachelor of Business Administration at Koç University
January 1, 2005 - December 31, 2009Summer School on Management at London School of Economics
January 1, 2008 - January 1, 2008High School at Izmir American Collegiate Institute
January 1, 2001 - December 31, 2005Qualifications
Design Thinking Methodology
January 1, 2019 - August 22, 2025Let Your Strong Qualifications Shine
January 1, 2016 - August 22, 2025Being a Team
January 1, 2016 - August 22, 2025Customer Value Management
January 1, 2014 - August 22, 2025New Generation Customers
January 1, 2011 - August 22, 2025Future of Marketing in Bank Sector
January 1, 2011 - August 22, 2025Positive Change: Leader as Coach
January 1, 2010 - August 22, 2025Foundations of Professional Coaching
January 1, 2010 - August 22, 2025Young Guru Academy Leadership Conference
January 1, 2009 - August 22, 2025ASE Business Case Competition
January 1, 2008 - August 22, 2025Design Thinking Methodology
January 1, 2019 - February 23, 2026Let Your Strong Qualifications Shine
January 1, 2016 - February 23, 2026Being a Team
January 1, 2016 - February 23, 2026Customer Value Management
January 1, 2014 - February 23, 2026New Generation Customers
January 1, 2011 - February 23, 2026Future of Marketing in Bank Sector
January 1, 2011 - February 23, 2026Positive Change: Leader as Coach
January 1, 2010 - February 23, 2026Foundations of Professional Coaching
January 1, 2010 - February 23, 2026Young Guru Academy Leadership Conference
January 1, 2009 - February 23, 2026ASE Business Case Competition
January 1, 2008 - February 23, 2026Industry Experience
Financial Services, Retail, Travel & Hospitality, Professional Services, Other
Experience Level
Expert
Expert
Expert
Intermediate
Intermediate
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